Gen Zs and baby boomers can be as much as 60 years apart. Even if the youngest group isn’t the main generation you deal with today, they’ll become a major purchasing power over the next couple of years. What’s the best way to approach them, and how are they different from... read more
I started my marketing adventure in 2015, and I’ve been working for SaaS companies ever since. Once a community manager, I figured out along the way that writing is my jam, and I call myself a content marketing specialist now. Outside of Success, I’m also the guy behind the LiveChat newsletter.
I spend most of my free time bringing up our little son with my wife, and that’s such a fun ride! In the meantime, I watch lots of football and love playing it myself. Photography is my thing as well, so I carry my camera in my backpack most of the time.