Connect

Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.

10 Steps to Integrate Your Business with the Empathy Economy

10 Steps to Integrate Your Business with the Empathy Economy

Empathy in business is a hot topic right now, and for good reason. According to the Harvard Business Review and their 2016 Empathy Index, the top empathetic companies in 2015 gained twice as much market value as those at the bottom of the rankings. The top companies also created... read more

Erik Totten
5 minutes
Mar 27, 2020
News Chat: Brand Communication in the Time of Coronavirus, Go Quiet or Get Involved?

News Chat: Brand Communication in the Time of Coronavirus, Go Quiet or Get Involved?

In times of crisis, communicating as a brand gets tricky. The current coronavirus pandemic is perhaps even harder for brands to navigate. Say something and risk looking like profiteers. Say nothing and risk looking indifferent. Marta Kuźma and David Street, our in-house branding... read more

Marta Kuzma and David Street
7 minutes
Mar 24, 2020

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LiveChat is a complete customer service platform that delights your customers and fuels your sales

How Do You Exceed Customer Expectations? Part 1: Review, Manage, and Research

How Do You Exceed Customer Expectations? Part 1: Review, Manage, and Research

It’s a customer’s world these days. Globalization and ecommerce are here to stay, and they’ve made it possible to purchase products from practically every corner of the globe. Think about it: Nearly every purchasing decision you make is necessarily preceded by research. It could... read more

Erik Totten
7 minutes
Mar 23, 2020
Aldi’s Unexpected Lesson on Customer Service

Aldi’s Unexpected Lesson on Customer Service

Aldi turned its idea of grocery shopping into a compelling lifestyle. Its “Shop differentli” slogan became a mission Aldi cultivates together with its customers. With smart communication and careful market targeting, Aldi built customer relationships other brands can not even... read more

Marta Kuzma
8 minutes
Mar 19, 2020
8 Essential Metrics for an Effective Email Campaign

8 Essential Metrics for an Effective Email Campaign

Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know, not only could you be wasting your time but you also could be creating a negative perception of your company.... read more

Erik Totten
5 minutes
Mar 16, 2020

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9 Steps to Create Customer Loyalty on Your Ecommerce Website

9 Steps to Create Customer Loyalty on Your Ecommerce Website

Previously, I wrote about gaining and retaining trust on your website. Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a... read more

Erik Totten
5 minutes
Mar 13, 2020
Love Cliches That Make Good Customer Service Advice

Love Cliches That Make Good Customer Service Advice

This is the non-cheesy Valentine’s Day article you’ve been looking for. This is the V-day special you won’t be ashamed to read at work, but which made me cover my screen during research. All that for a good cause though, as today we will see how all the love advice we are served... read more

Marta Kuzma
9 minutes
Feb 14, 2020
Why Building a Community Is Crucial for Your Brand

Why Building a Community Is Crucial for Your Brand

Unless you’re in the middle of nowhere, there are probably a number of different products around you. Whether it’s a chair you’re sitting on, a computer you’re using for work, or a favorite mug sitting on your desk. What’s the first thing that jumps into your mind when you think... read more

Kuba Rogalski
9 minutes
Jan 23, 2020