Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
Empathy in business is a hot topic right now, and for good reason. According to the Harvard Business Review and their 2016 Empathy Index, the top empathetic companies in 2015 gained twice as much market value as those at the bottom of the rankings. The top companies also created... read more
In times of crisis, communicating as a brand gets tricky. The current coronavirus pandemic is perhaps even harder for brands to navigate. Say something and risk looking like profiteers. Say nothing and risk looking indifferent. Marta Kuźma and David Street, our in-house branding... read more
Connect with customers
LiveChat is a complete customer service platform that delights your customers and fuels your sales
It’s a customer’s world these days. Globalization and ecommerce are here to stay, and they’ve made it possible to purchase products from practically every corner of the globe. Think about it: Nearly every purchasing decision you make is necessarily preceded by research. It could... read more
Aldi turned its idea of grocery shopping into a compelling lifestyle. Its “Shop differentli” slogan became a mission Aldi cultivates together with its customers. With smart communication and careful market targeting, Aldi built customer relationships other brands can not even... read more
Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know, not only could you be wasting your time but you also could be creating a negative perception of your company.... read more
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Previously, I wrote about gaining and retaining trust on your website. Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a... read more
This is the non-cheesy Valentine’s Day article you’ve been looking for. This is the V-day special you won’t be ashamed to read at work, but which made me cover my screen during research. All that for a good cause though, as today we will see how all the love advice we are served... read more
Unless you’re in the middle of nowhere, there are probably a number of different products around you. Whether it’s a chair you’re sitting on, a computer you’re using for work, or a favorite mug sitting on your desk. What’s the first thing that jumps into your mind when you think... read more