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Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
How many of you have ever argued online about politics, religion or lifestyle (or whether it's Laurel or Yanny)? I bet that most of you did that. What were your feelings after these discussions? Did you enjoy it? Did you and your interlocutors come to one conclusion? Or maybe you... read more
A mixture of different cultures, classical monuments, and parks on every corner with a clean flavour of malt and hops during the weekend. Ah, Vienna. That’s the place we chose for another LiveChat retreat. Even if a trip to one of the most entertaining capitals in Europe sounds... read more
7 minutes
May 15, 2018
Your marketing emails can be the best friend who shows up with a surprise bottle of wine and hot pizza just when you need it. They can also be the guy who disrupts your dinner trying to sell magazine subscriptions. If you want to fall into the first category, make sure your... read more
6 minutes
Apr 24, 2018
Facebook is the biggest social media platform with a customer base of 2 billion active users. The company is still growing in numbers with changes in every aspect of technology: visual, search, personalization, image processing, and design. Last year, Facebook introduced a new,... read more
6 minutes
Mar 30, 2018
Let’s take a trip down memory lane to put a finger on how communication has evolved over time. Not as far back as Neanderthal cave paintings or carrier pigeons, instead let’s look at a more recent time after technology started to shape how we communicate. It started off with... read more
8 minutes
Mar 16, 2018
If there is any evidence we’re living in the future, the rise of chatbots is about as clear as it gets. While it might seem like this phenomenon has only been around for a couple short years, chatbots have actually been around since 1966! However, it wasn’t until 2016 when bots... read more
6 minutes
Feb 23, 2018
The biggest mistake we all make that causes tons of other issues along the way is this: we don’t ask questions. What do we do instead? We assume. We hear what people say and we think we know what they mean and what they feel. Here’s the example dialogue that happens at work: A:... read more
Branded content is an extremely powerful tool that every business, big or small, should consider using. It helps a company build visibility and expand their audience, promote their goods or services and create a certain brand vision. The audience itself, however, might have quite... read more
5 minutes
Jan 30, 2018
ECommerce can be a tough nut to crack. According to a Monetate study, less than three percent of eCommerce visitors add a product to the cart while shopping online. The actual number of paying customers is much lower. There are many reasons why conversion rates in eCommerce are... read more
5 minutes
Jan 10, 2018
Having a group of people who are bound together by a common interest is a strategy that only works in the short-run. Therefore, your company, no matter how small or how new, cannot be only profit-oriented. In order to make a great long-term basis for its growth, expansion and... read more
5 minutes
Dec 28, 2017
Fellow team members, unite! This article is dedicated to all hard working teams, cooperating within a company to achieve common goals. Thanks to their efforts, companies all around the world can prosper without fear of collapsing under unproductive disputes. What about the... read more
5 minutes
Dec 21, 2017
It’s safe to say the goal of every marketer is this: connect with your customers in a way that promotes customer loyalty and increases sales. In the digital marketing realm, there are several ways to reach out to customers, but studies continue to show that email marketing is the... read more
6 minutes
Dec 19, 2017
A customer journey map is a way to graphically present the whole experience of your customer when he interacts with your business. This means illustrating his whole journey – from finding out about you to buying from you and beyond. The purpose of the customer journey map is to... read more
10 minutes
Dec 6, 2017
Many business owners like to stress how important their customers are. They talk a lot about customer happiness and claim that their mission is to make people’s lives better. Having that in mind, let’s recall all the times we, customers, have spent in queues. How many times we... read more
Customer Experience Managers (CXM or CEM for short) have recently raised as one of the top priority positions in many international companies. While the processes and job descriptions worldwide are still very much flexible and not set in stone, one has to wonder what all the... read more
4 minutes
Nov 21, 2017
