Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.

9 Steps to Create Customer Loyalty on Your Ecommerce Website

Previously, I wrote about gaining and retaining trust on your website. Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a... read more

5 minutes
Mar 13, 2020

Love Cliches That Make Good Customer Service Advice

This is the non-cheesy Valentine’s Day article you’ve been looking for. This is the V-day special you won’t be ashamed to read at work, but which made me cover my screen during research. All that for a good cause though, as today we will see how all the love advice we are served... read more

9 minutes
Feb 14, 2020

Why Building a Community Is Crucial for Your Brand

Unless you’re in the middle of nowhere, there are probably a number of different products around you. Whether it’s a chair you’re sitting on, a computer you’re using for work, or a favorite mug sitting on your desk. What’s the first thing that jumps into your mind when you think... read more

9 minutes
Jan 23, 2020

How Does Influencer Marketing Improve Customer Experience

Let me share something interesting with you. Around 40% of people online use ad blockers. The rest? They’re blind to ads. That means there’s no easy way of reaching your customers. The future of ads looks bleak. It's almost non-existent as more and more people are shutting ads... read more

George Mathew
9 minutes
Dec 6, 2019

How to Use Analytics to Create Successful Email Marketing Campaigns

Did you know that 93% of B2B marketers use email for content distribution? What’s more, 40% of marketers agreed that email newsletters are crucial for the success of their overall content marketing strategies. If it’s done right, email marketing can help businesses boost their... read more

8 minutes
Oct 21, 2019

Visual Email Marketing Best Practices

Human brains are programmed in such a way that they process visuals 60,000 faster than words. If you have ever visited a primitive cave, the paintings on the wall would have fascinated you more rather than the description. That’s the magic of visuals. They have always been the... read more

Chintan Doshi
6 minutes
Jul 12, 2019

How Brand Loyalty Flows Naturally as a Consequence of Customer Experience

Customer loyalty happens when a customer decides to keep purchasing a product regardless of the various situational factors and canvassing that goes around them. Psychological studies show that brand loyalty is something intrinsic to the nature of the human mind and it exists... read more

Premjith Purushotham
7 minutes
Jun 26, 2019

Inspiring Social Media Campaigns To Drive Your 2019 Marketing

Brands are nothing without a social media presence. None can stand to miss the opportunity to interact and engage with their customers and generate massive profits in turn. 2019 is here to inspire us. Social media campaigns are there to peak the brand’s revenue through creative... read more

8 minutes
May 3, 2019

How to Use Drip Campaign to Nurture Your Leads

In the last few years, email has really set itself as the most popular and widespread means of marketing. For now, it is the main tool for business communication, one of the primary ways to do sales, and one of the most important channels for client support. Possibly the best... read more

Helen Holovach
7 minutes
Apr 16, 2019

How to Choose the Best Chatbot for Your E-Commerce Business

E-commerce is going through another transformation, with chatbots and live chats mapping out customer journey and driving sales. Conversational technologies are ruling online business, and you can see the proof of this everywhere. Previously silent, online marketplaces and stores... read more

Dmitriy Sushko
9 minutes
Mar 23, 2019

Everything You Need to Know About Email Blacklists and How to Avoid Them

The effectiveness of email marketing heavily relies on the number of emails that get delivered into the inbox folder of your subscribers. Having a great creative, design, and call to action would make no difference if you have poor deliverability rate. To get the opens and... read more

Chris Donald
7 minutes
Mar 15, 2019

12 Killer Posts We Published in 2018 on LiveChat Blog

The end of the year is the time when you sum up the past year, thinking about your ups and downs, (trying not to focus too much on downs, I hope). Yet another year has passed, you’re a year older person, but it’s a good thing! Just think about the things you learned and achieved... read more

7 minutes
Jan 3, 2019

4 Email Subject Line Myths We Need to Stop Believing Now

Researching email subject line trends is a huge part of making sure we keep up with the best practices. One of the biggest problems is when “best practices” fall out of trend before anyone really catches on. We studied all emails sent from the Omnisend platform in 2017 to see... read more

Whitney Blankenship
6 minutes
Dec 20, 2018

6 Simple Ways to Communicate with Your Customers Better

Effective communication is the key to building and nurturing any relationship - be it personal or professional. Even in business, communicating with customers effectively can help you gain their loyalty - leading to repeat purchases, positive word-of-mouth, and referrals. On the... read more

8 minutes
Sep 14, 2018