The Complete Facebook Image Sizes and Dimensions Guide

Cibin K S
6 min read
Mar 30, 2018
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Facebook image and dimension sizes

Facebook is the biggest social media platform with a customer base of 2 billion active users. The company is still growing in numbers with changes in every aspect of technology: visual, search, personalization, image processing, and design.

Last year, Facebook introduced a new, major update to its news feed algorithm which made a drastic change in the visibility and reach of business page contents. The Facebook expert Mari Smith called this update as Facebook Zero:


These are the major insights from the algorithm update:

Content that gets less visibility:

  1. Business page post
  2. Clickbait posts
  3. The post that initiates mentioning people like a chain
  4. The post that leads to political controversies.

Content that are promoted in the feed:

  1. Content from friends and connections
  2. Shared content from friends and family
  3. Content with authentic comments
  4. Content which initiates discussions in groups
  5. More targeted ads

New features introduced recently

To make it easier for you to post / advertise on Facebook, we’ve prepared a cheatsheet for you. We hope it will help you to learn the basic rules of posting on this social media platform.

Page post link/offer

You can add website links in Facebook posts. Facebook will automatically pull the open graph image (OG Image) of that page and will display it as the post image or you can add a custom image.

Facebook allows you to write a headline of 25 characters and a link description of 30 characters.

The exact image dimension for custom image is 470 px X 246px.

Page post image

Facebook image ad can be used for creating awareness about pages. You can use call to actions like Book now, Call now, Download, Get directions, Learn more, Send message, Sign up, shop now and lot more.

The recommended image upload size is: 1200px X 900px

Display resolution :470px X470px

Aspect ratio: 9:16 to 16:9

Headline: 25 characters

Link description: 30 characters

As per Facebook's criteria, the image should not contain more than 20% of text in it.

Images with more than 20% text will receive less visibility than others.

Page post event

You can use both image and video for event response ads. In case of images, the 20% text rule will apply here also.

Image ratio: 9:16 to 16:9

Recommended resolution: Use highest resolution image available.

Text: 125 characters

If you add a link in the post the image will be cropped to 1.91:1 ratio

The recommended resolution for the link image is: 1200 X 628 px

Headline: 25 characters

Link description :30

Page post video

Facebook Video Ads can be used for various objectives like increasing reach, Brand awareness, traffic generation, boost engagement, page likes, app installs, events, etc.

It also comes with a wide range of call-to-action buttons to support the objective and to convert a user into customer.

Specifications for a video:

Video ratio: 9:16 to 16:9

There is no limit for resolution. You can upload high resolution videos.

File size: 4GB max

Video length: 1 second to 240 minutes

Text: 125 characters

The video thumbnail image should not contain more than 20% text in it. You can also use a link in the video Ad. In that case the head line will be 25 characters and the link description will be of 30 characters.

Facebook also supports 360 videos as an interactive form of video ads.

Event Responses

You can create events using event response Ads.These type of Ads are created for promoting an event. Most of the call to actions used in events ads are Join, Get directions, Book now, Call now and so on.

Recommended image size: 1920 X 1080 px

Ratio: 1.9:1

Link description: 30 characters

Mobile app Ad

These are Ads that specially designed for mobile app feed. You can create single image post and can include a link(optional). The call to action buttons used in this kind of ads are Request time, Apply now, Book now, Contact us, Download, Get showtime, Learn More, Listen now, Watch More, etc.

Recommended image size: 1200 X 628 px

Recommended image ratio: 1.91:1

Ad copy text: 90 characters

Carousel Ad

Carousel ads are different in appearance than other type of ads. It allows you to show up to 10 images or videos in a single ad each with its own link.

Number of cards: 2 to 10

Video max.size: 4GB

Video length: Up to 240 minutes

Recommended resolution: At least 1080 X 1080 px

Ratio: 1:1

Text: 125 characters

Headline: 40 characters

Link description: 20 characters

Dynamic product Ad

This is a type of product listing ad. Users can easily browse through the products. There will be a cover image or video that shows a group of products and below that there will be thumbnails of all products on the cover. The user can expand the thumbnails to images.

Headline: 30 characters

Text: 90 characters

Minimum Width: 600px

Minimum height: 600px

Aspect ratio: 3%

Offer claim Ad

Using Facebook’s offer claim Ad, you can create unique and limited time offers for our products and services. Here you can use image, video and carousel.

The dimensions and resolutions are same as that of image and video ads.

Canvas Ad

Canvas ad opens an interactive corridor for the user to interact and engage with your products. It is available only on mobile apps. The main advantage of canvas ad is that it will load 10X faster than standard mobile ads.

Recommended image size: 1200 X 628 px

Text: 90 characters

Headline: 45 characters

You can use elements like

All the images uploaded to Facebook are suspected to changes with respect to their updates. Also, the display resolution will vary according to the screen size of the device used.

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