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Is SMS Marketing Legal and Still Alive?
Gone are the days when there were doubts if SMS marketing was even legal. Marketing boards all over the world choose to make SMS marketing legal. Why? Let's face it — for the express purpose of increasing customer loyalty. If you don't use SMS marketing legally or you don't use... read more
Video Shopping and What Does Coffee Have To Do With It?
For some, the COVID-19 pandemic and its consequences haven’t turned out all that bad. How so? Take a look at shopping. Sure, the way we buy stuff has been transforming over the past decade or so, with more and more people shifting towards online purchases. Ecommerce has been... read more
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11 Marketing Collateral Ideas to Drive Your Business Growth (With Examples)
As marketers or business owners, we know that attracting new customers and retaining current ones is hard (and exciting). In fact, 61% of marketing pros admit that they struggle with generating traffic and leads. The good news is, by using the right marketing collateral you can... read more
How To Write Better Content — 8 Content Marketers and Copywriters That You Should Learn From
"Your content sucks!" — that's a sentence that no company, content marketer, or copywriter wants to hear. For years we've been told that content is king and that it's key to getting qualified leads that’ll eventually convert to paying customers. There's no denying that. However,... read more
What Does a Product Marketing Manager Do? My Experience as PMM at LiveChat
When I joined LiveChat more than two years ago as their first Product Marketing Manager, we were on an incredible journey to shape the structure of the teams across the company. For my first assignment, I was presented with a big challenge — launching our new product, HelpDesk.... read more
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Nintendo’s Animal Crossing Success Story: What Your Brand Can Learn From It
Do you remember when Animal Crossing: New Horizons (ACNH) hit the market last March? The mass obsession that broke out over it can only be rivaled by that of COVID-19. Why the gruesome comparison? Well, the latter, along with its four horsemen of lockdown, anxiety, social... read more
Why Is Customer Life Cycle Marketing Not Just Another Buzzword?
Creating content just for the sake of it is a waste of time. If you’ve been creating content without a plan to support it, you’re in for an unpleasant surprise. That surprise is a lack of customers even though you thought you did everything in your power to attract them to your... read more
What’s the Voice of the Customer and Why Will It Kill Your Sales if You Don’t Have It?
Do you remember the last time you bought something online? Can you remember what convinced you to choose a particular product or service over other options? We’re swamped with ads all over the web. Whether it’s social media, mobile apps, or a simple Google search results page,... read more
Effective Business Strategies for Selling on a Marketplace
Marketplaces are a powerful tool in the ecommerce world. Whether you need a place to test the popularity of your product or you're looking to tap into a new audience with an established brand, a marketplace can do the trick. Here are a few things to consider when using a... read more
5 Rules for Turning Customers Into Brand Advocates: An Analysis of 300k+ Customer Reviews
Brand advocates boost your growth exponentially. A customer who only buys from you once is valuable. But one that keeps coming back for more and brings their friends with them? That’s the dream. We passed more than 300,000 Trustpilot reviews through our customer analytics... read more
How to Write Better Subject Lines and Increase Your Email Open Rates
What’s the most important part of an email? At first, you might think that it’s obviously what you find inside after you open that email. The truth is, nothing is more important than your email’s subject line. It’s like the headline of an article. An article needs to have a good... read more
6 Copywriting Tips To Help You Sell More
If you had to choose the most fundamental skill of a good marketer, which one would you pick? I’d go with copywriting. If you know how to write good copy, copy that will spark your customers to take the desired action, you’re on your way to success. Whether it’s buying your... read more
Learn How to Engage Gen Z with Email Marketing
Like every generation is different and has unique attributes and behavioral patterns, Gen Z is also a generation with its own particular traits. There are several attributes Gen Z has that marketers should be concerned about. Those attributes include a short attention span and... read more
5 Marketing Newsletters That You Should Subscribe To Today
When I joined LiveChat, I had zero experience with email marketing or creating newsletter content. However, I was the one to take over creating the LiveChat newsletter. I knew what the most popular email marketing tools were, but that was it. I had to catch up as quickly as... read more