Online Marketing

11 Marketing Collateral Ideas to Drive Your Business Growth (With Examples)

As marketers or business owners, we know that attracting new customers and retaining current ones is hard (and exciting). In fact, 61% of marketing pros admit that they struggle with generating traffic and leads. The good news is, by using the right marketing collateral you can... read more

Ania Rubkiewicz and Kasia Kowalska
10 minutes
Jun 9, 2021

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What Does a Product Marketing Manager Do? My Experience as PMM at LiveChat

When I joined LiveChat more than two years ago as their first Product Marketing Manager, we were on an incredible journey to shape the structure of the teams across the company. For my first assignment, I was presented with a big challenge — launching our new product, HelpDesk.... read more

Rafal Kloc
10 minutes
May 13, 2021

Why Is Customer Life Cycle Marketing Not Just Another Buzzword?

Creating content just for the sake of it is a waste of time. If you’ve been creating content without a plan to support it, you’re in for an unpleasant surprise. That surprise is a lack of customers even though you thought you did everything in your power to attract them to your... read more

7 minutes
Mar 10, 2021

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Effective Business Strategies for Selling on a Marketplace

Marketplaces are a powerful tool in the ecommerce world. Whether you need a place to test the popularity of your product or you're looking to tap into a new audience with an established brand, a marketplace can do the trick. Here are a few things to consider when using a... read more

Phil Forbes
12 minutes
Feb 11, 2021

How to Write Better Subject Lines and Increase Your Email Open Rates

What’s the most important part of an email? At first, you might think that it’s obviously what you find inside after you open that email. The truth is, nothing is more important than your email’s subject line. It’s like the headline of an article. An article needs to have a good... read more

9 minutes
Dec 11, 2020

6 Copywriting Tips To Help You Sell More

If you had to choose the most fundamental skill of a good marketer, which one would you pick? I’d go with copywriting. If you know how to write good copy, copy that will spark your customers to take the desired action, you’re on your way to success. Whether it’s buying your... read more

8 minutes
Nov 25, 2020

Learn How to Engage Gen Z with Email Marketing

Like every generation is different and has unique attributes and behavioral patterns, Gen Z is also a generation with its own particular traits. There are several attributes Gen Z has that marketers should be concerned about. Those attributes include a short attention span and... read more

Arslan Hassan
8 minutes
Nov 22, 2020

How to Always be Ready for the Seasonal Ecommerce Rush

This holiday season, provide an exquisite experience that every customer dreams about. Fun fact: 41% of surveyed consumers said three or fewer brands provide a high level of customer satisfaction. Additionally, 90% of surveyed brands claimed they provide the highest level of... read more

27 minutes
Oct 8, 2020

5 Marketing Newsletters That You Should Subscribe To Today

When I joined LiveChat, I had zero experience with email marketing or creating newsletter content. However, I was the one to take over creating the LiveChat newsletter. I knew what the most popular email marketing tools were, but that was it. I had to catch up as quickly as... read more

6 minutes
Aug 31, 2020