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We’re all attracted to things that are limited and respectively difficult to get. When we succeed in buying something unique that we’ve wanted, we feel rewarded. The mechanism that pushes us to do that is called scarcity. We’re also more likely to buy a product or service someone... read more
Studying cognitive biases in recent weeks has made me more aware of how big of a role they play in our everyday lives. More importantly, that knowledge should help you become better marketers. Once you figure out the mechanisms behind your consumers' decision-making, you’ll be... read more
I’ve always wondered why people behave the way they do. I might have been in grade school when I first became aware of that. Back then, I was probably too young to understand that a significant part of our behavior stems from psychology, cognitive biases, and similar scientific... read more
Marketing is an ever-evolving discipline. Tactics come and go. Some of them disappear completely, while others adjust to the changes caused by emerging technologies and tools. One of the trends that have been gaining traction in the last couple of years is personalization.... read more
Just two years ago, it felt like the social media landscape was entrenched, and it wasn’t going to change anytime soon. Instagram and Snapchat have been in the game for nearly a decade now. Facebook and Instagram have been out there even longer. While not as popular, Pinterest... read more
Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know, not only could you be wasting your time but you also could be creating a negative perception of your company.... read more
Most companies have many different departments, like sales, human resources, marketing, customer service, and so on. Not so long ago, we didn't care that much about how they communicated with each other. A steady flow of information, or ways in which the work of one department... read more
Did you know that 93% of B2B marketers use email for content distribution? What’s more, 40% of marketers agreed that email newsletters are crucial for the success of their overall content marketing strategies. If it’s done right, email marketing can help businesses boost their... read more
Everyone has an opinion. Thanks to the Internet, everyone can share what they think in an open forum. Yelp, Google Reviews, Houzz, and more serve as the review platforms for customers of restaurants, auto shops, and home services. Transparency might be intimidating for small and... read more
9 minutes
Aug 14, 2019
Video marketing has simplified communication between companies and customers. The flexibility it provides makes video a powerful yet profitable digital marketing tool. Even the support executives today actively use video feature in their daily routine. It allows them to instruct... read more
6 minutes
Dec 31, 2018
How many webinars have you attended in your whole professional life? How many of them were a good value for time spent on watching? You may have noticed a lot of companies, also your competitors, have been organizing live events. Webinars is a perfect way to generate new leads... read more
5 minutes
Sep 12, 2018
Are autoresponders underrated in marketing strategies? They are not so-much underrated as they are underused. Plus, they have had a bad rap because of the number of spammers who have perverted their use. There is no need to believe the horror stories you read about autoresponder... read more
9 minutes
Aug 29, 2018
For years, marketers have watched as Google has changed its algorithms, and they have adjusted accordingly. Why? Because they want to get on at least first page of results when a search is performed. They have researched the best keywords/phrases and carefully placed them into... read more
8 minutes
Jul 31, 2018
Email deliverability is one of the most important issues in email marketing. A lot of people might have problems with their email deliverability and not even know about it. In this guide you’ll learn how to know if you have email deliverability issues and how to resolve them.... read more
10 minutes
Jul 4, 2018
4 years ago, I was given the challenge to write my first article for the LiveChat Blog. The subject of the post was supposed to be about customer service. I dug a little to come up with something worth reading. What came to my mind was that customers behave like kids sometimes.... read more
