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Online Marketing

How We Reached 100,000 Unique Views a Month on LiveChat Blog

4 years ago, I was given the challenge to write my first article for the LiveChat Blog. The subject of the post was supposed to be about customer service. I dug a little to come up with something worth reading. What came to my mind was that customers behave like kids sometimes.... read more

10 minutes
May 25, 2018

The Structure of a Successful Email Campaign

Your marketing emails can be the best friend who shows up with a surprise bottle of wine and hot pizza just when you need it. They can also be the guy who disrupts your dinner trying to sell magazine subscriptions. If you want to fall into the first category, make sure your... read more

Luisa Brenton
6 minutes
Apr 24, 2018

How to Create the Perfect Abandoned Cart Emails

As an online store owner, you do everything you can to make sure that your business is running smoothly. You make sure the best photos of your products are taken. You craft the best product descriptions. And you make your site load times quick and navigation easy. Despite... read more

8 minutes
Apr 10, 2018

How To Personalize Each Email To Maximize Engagement

It’s safe to say the goal of every marketer is this: connect with your customers in a way that promotes customer loyalty and increases sales. In the digital marketing realm, there are several ways to reach out to customers, but studies continue to show that email marketing is the... read more

Samantha Anderl
6 minutes
Dec 19, 2017

Email Marketing Campaign Ideas: Creative Ways to Pull in Customers

Email marketing still stands as one of the pillars of digital marketing. Although its revenue can sometimes end up being on the lower side, it's by far the cheapest. Now, when thinking up fresh campaigns every now and then, it can get hard to be innovative. The content gets old,... read more

Chloe Smith
6 minutes
Dec 14, 2017

Email Marketing Best Practices: How to Write Emails For Effective Lead Generation

When it comes to online marketing, there are always so many methods and opportunities to talk about. The game changes every day, and it is quite a challenge to keep track of everything that is going on. Yet, some things just remain there over time, like the efficiency of email... read more

Kevin Nelson
7 minutes
Oct 24, 2017

What Percentage of Your Resources Should You Invest in Marketing

P.T. Barnum, the founder of Barnum & Bailey Circus, once said: “Without promotion something terrible happens. Nothing.” Any small business can learn from what P.T. Barnum did to promote the circus to promote their own business. What happens without promotion I have a... read more

Ty Kiisel
5 minutes
Jun 28, 2017

How to Successfully Get Started with Email Marketing – Part 2

If you’ve read the previous post on how to get started with email marketing, you will hopefully have a better understanding of this mysterious and overwhelming world. More importantly, you should be 100% convinced that it is still one of the best ways of directly reaching users... read more

Robert Brandl
6 minutes
Jun 9, 2017

How to Successfully Get Started with Email Marketing

Do you remember the time when your parents were checking their mailbox and after opening it - they were flooded with leaflets and advertisements? Same thing happens today in the viral world. We’re swamped in advertisements! You open your Facebook account and see two or three... read more

7 minutes
May 9, 2017

11 Examples of Targeting Your Audience

Did you know there are over 1.5 billion websites in the world today and a new one pops up every second? So there are at least thousands of readers out there who will most likely be interested in your content and opinions. After all, if your content matches your audience’s... read more

Alice Clarke
6 minutes
Nov 4, 2016

Elementary Mistakes to Avoid When Planning a Marketing Strategy

Over the past few years, the basic process of planning a marketing strategy has been more or less the same, with only a few minor tweaks brought about by advanced tools and newer (digital) communication channels. However, you’d be surprised to know that despite having tons of... read more

6 minutes
Sep 23, 2016

4 Product Launch Ideas to Make It Successful

So you’ve come up with a product that has the potential to be a huge success. But you’re not sure how to go about with the launch. You’re right to be concerned about your product launch because with so many products in the market, there’s a huge risk of failure. You need to come... read more

5 minutes
Sep 8, 2016

How to Make Money With Affiliate Marketing

Affiliate marketing is one of the most popular ways of making money online. It is about a relationship between three main parties: the affiliate (publisher), the merchant (advertiser), and the customer. Affiliates act as extended sales and marketing departments of the merchants... read more

Margo Weglarz
7 minutes
Jul 22, 2016