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Online Sales
Why Is Customer Life Cycle Marketing Not Just Another Buzzword?
Creating content just for the sake of it is a waste of time. If you’ve been creating content without a plan to support it, you’re in for an unpleasant surprise. That surprise is a lack of customers even though you thought you did everything in your power to attract them to your... read more
What’s the Voice of the Customer and Why Will It Kill Your Sales if You Don’t Have It?
Do you remember the last time you bought something online? Can you remember what convinced you to choose a particular product or service over other options? We’re swamped with ads all over the web. Whether it’s social media, mobile apps, or a simple Google search results page,... read more
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Effective Business Strategies for Selling on a Marketplace
Marketplaces are a powerful tool in the ecommerce world. Whether you need a place to test the popularity of your product or you're looking to tap into a new audience with an established brand, a marketplace can do the trick. Here are a few things to consider when using a... read more
12 minutes
Feb 11, 2021
How To Predict Cart Abandons and Save Them With Live Chat
Cart and checkout abandons are the biggest cause of lost revenue for any ecommerce store. Depending on your industry and the time period you review, you’ll see an average cart abandonment rate of around 75%, according to Barilliance. This can be even worse, with mobile cart... read more
12 minutes
Jan 8, 2021
5 Omnichannel Marketing Tactics To Boost Your Sales
Omnichannel marketing has been a buzzword for some time now, and for good reason. Rather than putting all your eggs in one basket and concentrating solely on, say, email campaigns, omnichannel marketing uses multiple channels to provide your customers with an immersive,... read more
8 minutes
Dec 16, 2020
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6 Copywriting Tips To Help You Sell More
If you had to choose the most fundamental skill of a good marketer, which one would you pick? I’d go with copywriting. If you know how to write good copy, copy that will spark your customers to take the desired action, you’re on your way to success. Whether it’s buying your... read more
How Ecommerce Chatbots Can Become a Game Changer This Holiday Season
The holiday season is going to be different this year. Big players, like Walmart and Target, decided to close on Thanksgiving so they don’t give customers a reason to gather in crowds. Also, many customers are now buying different goods than they normally do, and they’re making... read more
11 (Ethical) Ways to Collect Customer Data
Big data is BIG. According to a study by IBM, 90% of all the existing data in the entire world has been created in just the last two years. 2.5 quintillion (that’s 2.5 with 18 zeros behind it) bytes of data are generated every day. To put that into context, TechJury reported in... read more
10 Steps to Gain and Retain Trust on Your Ecommerce Website
So, you’ve had a gorgeous ecommerce website designed. The landing page is relevant and clean, with eye-catching call-to-actions and compelling SEO optimized content. Your checkout page and shopping cart are simple and intuitive. On top of all that, the widgets you’re selling are... read more
Last-Minute Tips for Ecommerce Success on Cyber Monday
Can you feel it, coming in the air tonight? It's a big holiday season for retail. Bigger than 80's hair. We hacked the mainframe and found the secret data – this could be The Trillion Dollar Season. Join LiveChat for a week of articles and videos dedicated to Black Friday and... read more
Ultimate Guide to Setting up Your First Online Shop With Shopify and WooCommerce
Business ideas require effective actions to become a reality. Obviously, everyone wants to earn cash from their ideas. But who says that you have to spend hundreds and thousands of pounds on buying a piece of land and then converting it into your shop when you can easily do it... read more
9 minutes
May 10, 2019
Amazon vs. eBay: Which Is Better For Selling Online?
Gone are the days where you need a brick and mortar store to thrive in the retail business. Online marketplaces provide the best alternative and are perfect platforms for eCommerce entrepreneurs. By registering as a seller in any one of these online marketplaces, e-commerce... read more
9 minutes
Dec 4, 2018
The Role of a Customer Success Manager in SaaS – LiveChat Team
You may think that being a Customer Success Manager is a piece of cake. A cherry on top, after years of working in customer service. Is it though? Well, it’s not for me to judge. But I’m here to bring you closer to all the specifics I learned from LiveChat’s Customer Success... read more
Customer Success Management in SaaS – LiveChat Team Strategy
Companies that take customer service seriously and make it a priority in the early stages of existence, shouldn’t forget about customer success management. It’s often mistaken with customer support, so let’s clarify. Customer success management is the next layer on the top of a... read more