Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
Previously, I wrote about gaining and retaining trust on your website. Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a... read more
This is the non-cheesy Valentine’s Day article you’ve been looking for. This is the V-day special you won’t be ashamed to read at work, but which made me cover my screen during research. All that for a good cause though, as today we will see how all the love advice we are served... read more
Unless you’re in the middle of nowhere, there are probably a number of different products around you. Whether it’s a chair you’re sitting on, a computer you’re using for work, or a favorite mug sitting on your desk. What’s the first thing that jumps into your mind when you think... read more
Let me share something interesting with you. Around 40% of people online use ad blockers. The rest? They’re blind to ads. That means there’s no easy way of reaching your customers. The future of ads looks bleak. It's almost non-existent as more and more people are shutting ads... read more
9 minutes
Dec 6, 2019
Did you know that 93% of B2B marketers use email for content distribution? What’s more, 40% of marketers agreed that email newsletters are crucial for the success of their overall content marketing strategies. If it’s done right, email marketing can help businesses boost their... read more
Human brains are programmed in such a way that they process visuals 60,000 faster than words. If you have ever visited a primitive cave, the paintings on the wall would have fascinated you more rather than the description. That’s the magic of visuals. They have always been the... read more
6 minutes
Jul 12, 2019
Customer loyalty happens when a customer decides to keep purchasing a product regardless of the various situational factors and canvassing that goes around them. Psychological studies show that brand loyalty is something intrinsic to the nature of the human mind and it exists... read more
7 minutes
Jun 26, 2019
Brands are nothing without a social media presence. None can stand to miss the opportunity to interact and engage with their customers and generate massive profits in turn. 2019 is here to inspire us. Social media campaigns are there to peak the brand’s revenue through creative... read more
8 minutes
May 3, 2019
In the last few years, email has really set itself as the most popular and widespread means of marketing. For now, it is the main tool for business communication, one of the primary ways to do sales, and one of the most important channels for client support. Possibly the best... read more
7 minutes
Apr 16, 2019
E-commerce is going through another transformation, with chatbots and live chats mapping out customer journey and driving sales. Conversational technologies are ruling online business, and you can see the proof of this everywhere. Previously silent, online marketplaces and stores... read more
9 minutes
Mar 23, 2019
The effectiveness of email marketing heavily relies on the number of emails that get delivered into the inbox folder of your subscribers. Having a great creative, design, and call to action would make no difference if you have poor deliverability rate. To get the opens and... read more
7 minutes
Mar 15, 2019
The end of the year is the time when you sum up the past year, thinking about your ups and downs, (trying not to focus too much on downs, I hope). Yet another year has passed, you’re a year older person, but it’s a good thing! Just think about the things you learned and achieved... read more
7 minutes
Jan 3, 2019
Researching email subject line trends is a huge part of making sure we keep up with the best practices. One of the biggest problems is when “best practices” fall out of trend before anyone really catches on. We studied all emails sent from the Omnisend platform in 2017 to see... read more
6 minutes
Dec 20, 2018
Being a LiveChat’s customer means you have visitors coming to your website, starting a conversation about the products you sell. But they are not the only visitors you have. It may happen, that someone from LiveChat team will visit your website and start a chat as well. But why?... read more
Imagine, while you are walking back home from a hard day’s work, you meet two strangers at different times, asking for help individually. First guy rants “Hey you! Come here and help me!” while the other starts with “Hey mate, please help me?” Whom would you be more inclined to... read more
