Connect

Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.

The Complete Guide to Running Effective Virtual Meetings

You open your eyes, get out of bed, and go brew your first coffee of the morning. What day is it? Right, it’s Wednesday. You check your phone to see how many virtual meetings you have planned for today. Only four? “Not bad,” you think. You grab a company cup and head to the... read more

35 minutes
Dec 8, 2020

Top 5 Benefits of Chatbots in Conversational Banking

Mobile devices have become a banking channel for communication. 75 % of customer interactions with banks happen online or via mobile apps. We use mobile apps to easily check our balance, quickly transfer money, or take small loans out in the comfort of our home. A fun fact is... read more

5 minutes
Jun 24, 2020

What Is Relationship Marketing and How Can You Improve It?

Relationship marketing is a form of marketing that focuses on customer retention and customer satisfaction rather than sales transactions. It differs from other forms of marketing by recognizing the long-term value of building customer loyalty. Relationship marketing emphasizes... read more

10 minutes
May 29, 2020

9 Steps to Create Customer Loyalty on Your Ecommerce Website

Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a nutshell, trust leads to loyalty. In the book Marketing Metrics, the authors... read more

5 minutes
Mar 13, 2020

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