Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
Empathy in business is a hot topic right now, and for good reason. According to the Harvard Business Review and their 2016 Empathy Index, the top empathetic companies in 2015 gained twice as much market value as those at the bottom of the rankings. The top companies also created... read more
In times of crisis, communicating as a brand gets tricky. The current coronavirus pandemic is perhaps even harder for brands to navigate. Say something and risk looking like profiteers. Say nothing and risk looking indifferent. Marta Kuźma and David Street, our in-house branding... read more
It’s a customer’s world these days. Globalization and ecommerce are here to stay, and they’ve made it possible to purchase products from practically every corner of the globe. Think about it: Nearly every purchasing decision you make is necessarily preceded by research. It could... read more
Aldi turned its idea of grocery shopping into a compelling lifestyle. Its “Shop differentli” slogan became a mission Aldi cultivates together with its customers. With smart communication and careful market targeting, Aldi built customer relationships other brands can not even... read more
Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know, not only could you be wasting your time but you also could be creating a negative perception of your company.... read more
Previously, I wrote about gaining and retaining trust on your website. Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a... read more
This is the non-cheesy Valentine’s Day article you’ve been looking for. This is the V-day special you won’t be ashamed to read at work, but which made me cover my screen during research. All that for a good cause though, as today we will see how all the love advice we are served... read more
Unless you’re in the middle of nowhere, there are probably a number of different products around you. Whether it’s a chair you’re sitting on, a computer you’re using for work, or a favorite mug sitting on your desk. What’s the first thing that jumps into your mind when you think... read more
Let me share something interesting with you. Around 40% of people online use ad blockers. The rest? They’re blind to ads. That means there’s no easy way of reaching your customers. The future of ads looks bleak. It's almost non-existent as more and more people are shutting ads... read more
9 minutes
Dec 6, 2019
Did you know that 93% of B2B marketers use email for content distribution? What’s more, 40% of marketers agreed that email newsletters are crucial for the success of their overall content marketing strategies. If it’s done right, email marketing can help businesses boost their... read more
Human brains are programmed in such a way that they process visuals 60,000 faster than words. If you have ever visited a primitive cave, the paintings on the wall would have fascinated you more rather than the description. That’s the magic of visuals. They have always been the... read more
6 minutes
Jul 12, 2019
Customer loyalty happens when a customer decides to keep purchasing a product regardless of the various situational factors and canvassing that goes around them. Psychological studies show that brand loyalty is something intrinsic to the nature of the human mind and it exists... read more
7 minutes
Jun 26, 2019
Brands are nothing without a social media presence. None can stand to miss the opportunity to interact and engage with their customers and generate massive profits in turn. 2019 is here to inspire us. Social media campaigns are there to peak the brand’s revenue through creative... read more
In the last few years, email has really set itself as the most popular and widespread means of marketing. For now, it is the main tool for business communication, one of the primary ways to do sales, and one of the most important channels for client support. Possibly the best... read more
7 minutes
Apr 16, 2019
E-commerce is going through another transformation, with chatbots and live chats mapping out customer journey and driving sales. Conversational technologies are ruling online business, and you can see the proof of this everywhere. Previously silent, online marketplaces and stores... read more
9 minutes
Mar 23, 2019
