Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
The end of the year is the time when you sum up the past year, thinking about your ups and downs, (trying not to focus too much on downs, I hope). Yet another year has passed, you’re a year older person, but it’s a good thing! Just think about the things you learned and achieved... read more
Justyna Polaczyk
7 minutes
Jan 3, 2019
Researching email subject line trends is a huge part of making sure we keep up with the best practices. One of the biggest problems is when “best practices” fall out of trend before anyone really catches on. We studied all emails sent from the Omnisend platform in 2017 to see... read more
Whitney Blankenship
6 minutes
Dec 20, 2018
Being a LiveChat’s customer means you have visitors coming to your website, starting a conversation about the products you sell. But they are not the only visitors you have. It may happen, that someone from LiveChat team will visit your website and start a chat as well. But why?... read more
Olga Rogacka
6 minutes
Dec 18, 2018
Imagine, while you are walking back home from a hard day’s work, you meet two strangers at different times, asking for help individually. First guy rants “Hey you! Come here and help me!” while the other starts with “Hey mate, please help me?” Whom would you be more inclined to... read more
Kevin George
7 minutes
Dec 7, 2018
Effective communication is the key to building and nurturing any relationship - be it personal or professional. Even in business, communicatingcust with customers effectively can help you gain their loyalty - leading to repeat purchases, positive word-of-mouth, and referrals. On... read more
Brandon Leibowitz
8 minutes
Sep 14, 2018
Are autoresponders underrated in marketing strategies? They are not so-much underrated as they are underused. Plus, they have had a bad rap because of the number of spammers who have perverted their use. There is no need to believe the horror stories you read about autoresponder... read more
Silvia Woolard
9 minutes
Aug 29, 2018
Every time I sit down to write this post, I’m distracted by a message from my colleague about this thing I need to hear, a notification about the package that came, or a bot scaring me about the debt on my food credit card. My food card debt. Who is responsible for all of this... read more
Olga Rogacka
7 minutes
Aug 16, 2018
It’s easy to envy great brands for their loyal customer base or their fabulous products. However beneath that sheen of success, we don’t get to see the thousands of hours spent in building businesses that are ready to weather any storm, withstand intense competition, and please... read more
Rohan Ayyar
7 minutes
Aug 3, 2018
Over time you will build up a list of inactive subscribers. These are people who, for a variety of reasons, haven’t engaged in a while. It’s worth your time to boot up a re-engagement campaign every now and then. If you go about it effectively, you can re-engage quite a few... read more
Grace Carter
7 minutes
Jul 27, 2018
Customers run any business today. They have the power to evangelize and grow your brand organically to the next level. This demands pure persuasion in terms of learning from your customers, understanding their behaviours, their attitudes, their lifestyles that can influence their... read more
Meenakshi Krishnan
7 minutes
Jul 24, 2018
“Dunning” is a word that can send cold thrills down your spine. For business owners, it’s a rather unpleasant process of trying to collect the receivable amount. For customers, dunning is associated with getting intimidating calls from weird people. Business owners think that... read more
Justyna Polaczyk
6 minutes
Jul 12, 2018
Email deliverability is one of the most important issues in email marketing. A lot of people might have problems with their email deliverability and not even know about it. In this guide you’ll learn how to know if you have email deliverability issues and how to resolve them.... read more
Mostafa Dastras
10 minutes
Jul 4, 2018
Cloud-based unified communication is a platform that has all the possible ways of making communication. It includes phone calls, emails, chat or plain text messaging. It is a virtualized software platform that uses the cloud technology. A wire-based networking infrastructure... read more
Vipul Srivastav
6 minutes
Jun 26, 2018
Here are 3 beautiful emails. Can you see the common thread between all the three of them? You’ll notice that all 3 emails have different fonts and the emotions induced by the fonts too are different. While colors play an important role in conveying emotions, Typography too plays... read more
Kevin George
8 minutes
Jun 15, 2018
YouTube is the second largest search engine and videos are the most engaging content on the web nowadays. Ecommerce can definitely harness that power showing products in an impactful way. Is it the same to look at a picture than to watch a short video of a product? Video content... read more
Victor Blasco
8 minutes
Jun 12, 2018
