Connect

Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.

9 Steps to Implement Dark Social Into Your Marketing Plan

There’s a quiet revolution happening on social media platforms that I’ll bet you haven’t noticed.  Dark social, which is social communication that can’t be tracked using analytics platforms, is on the rise in a significant way. Think of it as sharing a link with a friend... read more

6 minutes
May 1, 2020

How COVID-19 Has Changed Our Media Consumption

COVID-19 has changed our lives in more ways than we would have ever imagined. To stop the coronavirus from spreading, governments across the world recommended social distancing and have put many countries on lockdown. People have had to adapt to a new reality on many different... read more

7 minutes
Apr 28, 2020

Welcome to Success

Success by LiveChat is a completely new take on how we distribute our digital content – actionable articles and videos to help your business thrive. We are moving away from a traditional blog to provide more context and value. Success is a single place where you can keep up with... read more

2 minutes
Apr 21, 2020

How to Connect With Your Customers During the Coronavirus Pandemic

We’re all living in unprecedented times and adapting to a new reality, not only in our personal lives but also on a professional level. Everyone who can work from home is doing so, but not all companies have the luxury to operate in this way. COVID-19 has taken a toll on almost... read more

8 minutes
Apr 9, 2020

What is Dark Social and How Can It Help My Business?

Dark social.  What jumps into your mind when I say those words? If you’re like most of the people in my office, the first thought is that it must mean something related to the dark web. You know, something that is cryptic, secretive, and maybe even borderline illegal. ... read more

7 minutes
Apr 6, 2020

10 Steps to Integrate Your Business with the Empathy Economy

Empathy in business is a hot topic right now, and for good reason. According to the Harvard Business Review and their 2016 Empathy Index, the top empathetic companies in 2015 gained twice as much market value as those at the bottom of the rankings. The top companies also created... read more

5 minutes
Mar 27, 2020

Aldi’s Unexpected Lesson on Customer Service

Aldi turned its idea of grocery shopping into a compelling lifestyle. Its “Shop differentli” slogan became a mission Aldi cultivates together with its customers. With smart communication and careful market targeting, Aldi built customer relationships other brands can not even... read more

8 minutes
Mar 19, 2020

8 Essential Metrics for an Effective Email Campaign

Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know, not only could you be wasting your time but you also could be creating a negative perception of your company.... read more

5 minutes
Mar 16, 2020