Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.

News Chat: Brand Communication in the Time of Coronavirus, Go Quiet or Get Involved?

In times of crisis, communicating as a brand gets tricky. The current coronavirus pandemic is perhaps even harder for brands to navigate. Say something and risk looking like profiteers. Say nothing and risk looking indifferent. Marta Kuźma and David Street, our in-house branding... read more

Marta Kuzma and David Street
7 minutes
Mar 24, 2020

How Do You Exceed Customer Expectations? Part 1: Review, Manage, and Research

It’s a customer’s world these days. Globalization and ecommerce are here to stay, and they’ve made it possible to purchase products from practically every corner of the globe. Think about it: Nearly every purchasing decision you make is necessarily preceded by research. It could... read more

Erik Totten
7 minutes
Mar 23, 2020

Aldi’s Unexpected Lesson on Customer Service

Aldi turned its idea of grocery shopping into a compelling lifestyle. Its “Shop differentli” slogan became a mission Aldi cultivates together with its customers. With smart communication and careful market targeting, Aldi built customer relationships other brands can not even... read more

Marta Kuzma
8 minutes
Mar 19, 2020

8 Essential Metrics for an Effective Email Campaign

Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know, not only could you be wasting your time but you also could be creating a negative perception of your company.... read more

Erik Totten
5 minutes
Mar 16, 2020

9 Steps to Create Customer Loyalty on Your Ecommerce Website

Previously, I wrote about gaining and retaining trust on your website. Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a... read more

Erik Totten
5 minutes
Mar 13, 2020

Love Cliches That Make Good Customer Service Advice

This is the non-cheesy Valentine’s Day article you’ve been looking for. This is the V-day special you won’t be ashamed to read at work, but which made me cover my screen during research. All that for a good cause though, as today we will see how all the love advice we are served... read more

Marta Kuzma
9 minutes
Feb 14, 2020

Why Building a Community Is Crucial for Your Brand

Unless you’re in the middle of nowhere, there are probably a number of different products around you. Whether it’s a chair you’re sitting on, a computer you’re using for work, or a favorite mug sitting on your desk. What’s the first thing that jumps into your mind when you think... read more

Kuba Rogalski
9 minutes
Jan 23, 2020

How Does Influencer Marketing Improve Customer Experience

Let me share something interesting with you. Around 40% of people online use ad blockers. The rest? They’re blind to ads. That means there’s no easy way of reaching your customers. The future of ads looks bleak. It's almost non-existent as more and more people are shutting ads... read more

George Mathew
9 minutes
Dec 6, 2019

How to Use Analytics to Create Successful Email Marketing Campaigns

Did you know that 93% of B2B marketers use email for content distribution? What’s more, 40% of marketers agreed that email newsletters are crucial for the success of their overall content marketing strategies. If it’s done right, email marketing can help businesses boost their... read more

Shane Barker
8 minutes
Oct 21, 2019

Visual Email Marketing Best Practices

Human brains are programmed in such a way that they process visuals 60,000 faster than words. If you have ever visited a primitive cave, the paintings on the wall would have fascinated you more rather than the description. That’s the magic of visuals. They have always been the... read more

Chintan Doshi
6 minutes
Jul 12, 2019

How Brand Loyalty Flows Naturally as a Consequence of Customer Experience

Customer loyalty happens when a customer decides to keep purchasing a product regardless of the various situational factors and canvassing that goes around them. Psychological studies show that brand loyalty is something intrinsic to the nature of the human mind and it exists... read more

Premjith Purushotham
7 minutes
Jun 26, 2019

Inspiring Social Media Campaigns To Drive Your 2019 Marketing

Brands are nothing without a social media presence. None can stand to miss the opportunity to interact and engage with their customers and generate massive profits in turn. 2019 is here to inspire us. Social media campaigns are there to peak the brand’s revenue through creative... read more

Justyna Polaczyk
8 minutes
May 3, 2019

How to Use Drip Campaign to Nurture Your Leads

In the last few years, email has really set itself as the most popular and widespread means of marketing. For now, it is the main tool for business communication, one of the primary ways to do sales, and one of the most important channels for client support. Possibly the best... read more

Helen Holovach
7 minutes
Apr 16, 2019

How to Choose the Best Chatbot for Your E-Commerce Business

E-commerce is going through another transformation, with chatbots and live chats mapping out customer journey and driving sales. Conversational technologies are ruling online business, and you can see the proof of this everywhere. Previously silent, online marketplaces and stores... read more

Dmitriy Sushko
9 minutes
Mar 23, 2019

Everything You Need to Know About Email Blacklists and How to Avoid Them

The effectiveness of email marketing heavily relies on the number of emails that get delivered into the inbox folder of your subscribers. Having a great creative, design, and call to action would make no difference if you have poor deliverability rate. To get the opens and... read more

Chris Donald
7 minutes
Mar 15, 2019