Connect

Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.

What Is Relationship Marketing and How Can You Improve It?

Relationship marketing is a form of marketing that focuses on customer retention and customer satisfaction rather than sales transactions. It differs from other forms of marketing by recognizing the long-term value of building customer loyalty. Relationship marketing emphasizes... read more

10 minutes
May 29, 2020

7 Steps You Need to Take Before You Start Marketing on TikTok

TikTok is getting bigger and bigger, and they have plans for further expansion. After TikTok launched in the United States in August 2018, it wasn’t long before it became the most popular app in the country in October of that year. Later, it turned out that it was the... read more

5 minutes
May 22, 2020

9 Steps to Implement Dark Social Into Your Marketing Plan

There’s a quiet revolution happening on social media platforms that I’ll bet you haven’t noticed.  Dark social, which is social communication that can’t be tracked using analytics platforms, is on the rise in a significant way. Think of it as sharing a link with a friend... read more

6 minutes
May 1, 2020

How COVID-19 Has Changed Our Media Consumption

COVID-19 has changed our lives in more ways than we would have ever imagined. To stop the coronavirus from spreading, governments across the world recommended social distancing and have put many countries on lockdown. People have had to adapt to a new reality on many different... read more

7 minutes
Apr 28, 2020

Welcome to Success

Success by LiveChat is a completely new take on how we distribute our digital content – actionable articles and videos to help your business thrive. We are moving away from a traditional blog to provide more context and value. Success is a single place where you can keep up with... read more

2 minutes
Apr 21, 2020

How to Connect With Your Customers During the Coronavirus Pandemic

We’re all living in unprecedented times and adapting to a new reality, not only in our personal lives but also on a professional level. Everyone who can work from home is doing so, but not all companies have the luxury to operate in this way. COVID-19 has taken a toll on almost... read more

8 minutes
Apr 9, 2020

What is Dark Social and How Can It Help My Business?

Dark social.  What jumps into your mind when I say those words? If you’re like most of the people in my office, the first thought is that it must mean something related to the dark web. You know, something that is cryptic, secretive, and maybe even borderline illegal. ... read more

7 minutes
Apr 6, 2020