Connect

Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.

How to Write a Case Study

Sharing the success stories of your customers in the form of a case study is one of the most powerful things you can do for your business. No matter what you do or what kind of product you sell, showing that it worked for some real person out there and that person is satisfied... read more

10 minutes
Jan 23, 2015

You and the customer: Beginner’s guide to 4 social styles

Customers vary in the way they approach us, talk to us (or don't talk to us) and make decisions. Just as we differ in the way we deliver service to them. Most of the variety comes from different social styles we all use in contact with the outside world. What is a social style,... read more

Ania
6 minutes
Jan 19, 2015

Email Communication is Stronger than Ever

There was a time when email was in its heyday. When not having an email account meant that the world moves forward without you. But then, something has changed. Social media were popularized and outshone other internet communication forms. Professionals started using them as a... read more

5 minutes
Dec 3, 2014

How to Speed up Your Business Communication

If there is one universal mistake nearly all companies make, it would be writing too many emails. We were also guilty of this. We had too many ongoing email conversations to keep up. All meaningful discussions were quickly getting buried under a pile of unread emails. Our... read more

3 minutes
Nov 27, 2014

How to Get Feedback from Customers Who Leave

Losing a client is something that every company has to face once in a while. In some cases, it might be extremely tough for the owner. If you’re a business owner, it’s easy to blame yourself for this, feel disappointed or even anxious about your company’s future. First thoughts... read more

5 minutes
Nov 25, 2014

Creating an Emotional Connection with Customers

Customers are no longer concerned merely to satisfy their basic needs. They want to take consumption process to a higher level - they want to have an emotional connection with the brand they are buying from. They want to experience something worth remembering and live better... read more

6 minutes
Oct 14, 2014

Using various communication channels for customer service

The days when you could only call a company are long gone. Support provided via various communication channels like chat, email, phone and social media sites is a must today. This shouldn't come as a surprise. After all, you should provide the kind of help your customers expect... read more

5 minutes
Jun 12, 2014

How to Organize Customer Support on Social Media

It’s been a long while since social media served only as a place for companies to share their ideas and wait for “Likes”. Now it’s one of the most important channels for customers to ask questions and report complaints. Companies are present on several big social media sites like... read more

5 minutes
Apr 18, 2014

Gaining Election Votes Through a Social Media Campaign

With less than two months to the end of the 2012 presidential campaign, both candidates are working hard in hopes that this work will translate into votes later on. Social media plays a large role in this year's campaigns. Use of mass communication channels and new technologies... read more

5 minutes
Sep 14, 2012

Live Chat Etiquette – 32 tips to make live chat work

Here’s a quick and simple guide for live chat operators and website visitors who discuss sales and support matters over the chat - live chat etiquette. Although some of the tips below might seem obvious, the communication goes much better if goals of the chat operator overlap... read more

Szymon Klimczak
7 minutes
Sep 7, 2012

NASA’s Curiosity Rover takes on Social Media

The web population of the world had its fair share of breath-holding moments when we've all watched NASA's Curiosity Rover landing on Mars. An amazing feat that already marked its place in history. Although, the ongoing Mars mission is, without a question, a great advancement in... read more

4 minutes
Aug 8, 2012

Customer Experience: Influencers and Strategies

A good customer experience can increase the length and value of any buyer-vendor relationship. In a marketplace, where every product has a better or cheaper substitute, it becomes obvious that commercial success is tied to care, going way beyond closing sales. Successful... read more

Blazej Szperlinski
7 minutes
Jul 26, 2012

How to Create an Interest Graph

There is one resource that always plays a role in modern businesses, a key element that often remains elusive and hard to come by. Information, the missing puzzle piece for many businesses, comes at a very high price today. What a better way to gain that valuable data than... read more

6 minutes
Jul 12, 2012

How to Make a Successful Follow Up

First impressions, as important as they are, don't always net you a lead or a sale. Nurturing your leads is as important as acquiring them. To make successful attempts at converting visitors that resisted the initial pitch you ought to learn the art of follow up. Third time's a... read more

5 minutes
Jun 20, 2012

Using Brand Awareness to Evangelize Products Online

I'll help you build customer loyalty, and get free publicity by branding your product the way top sellers do. Grab a cup of coffee and enjoy your day, learning to make your fans market for you. Delivering the promise A brand ideally means sustainable promise. Harley Davidson’s... read more

Blazej Szperlinski
5 minutes
Apr 2, 2012