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A website chat widget that sells

With the chat widget, visitors can message you as soon as a question comes up.
Your team and Text’s AI Agent work together to answer questions, recommend products, and help customers buy.

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Text’s AI Agent helping a customer in the website chat widget

30,000+ teams use Text products to manage customer conversations.

Let visitors ask questions on any page

A website chat widget is the small chat window on your site. Visitors open it, ask, and get an answer from your team or AI Agent without leaving the page or waiting for an email.

An AI Agent offering help with an espresso machine in the chat widget, next to the real-time customer list in Text
  • Answer at the moment of intent

    Step in through the chat widget while a visitor is comparing plans, checking delivery, or deciding whether to buy.

  • Connect service and sales

    Resolve the immediate question, then use product cards, links, and files in the chat widget to guide the next step.

  • Give agents the context to act

    Use visitor details, chat history, and routing rules to connect each chat widget conversation with the right team.

Why choose Text for website chat?

Give visitors a live chat widget that fits how they shop, while your team gets the context, routing, and response tools to keep every conversation moving.

Hannah, a teammate, explaining serum ingredients and recommending one for dry skin in the chat widget

Answer before visitors leave

Message sneak-peek shows agents what a visitor is typing in the chat widget, while canned responses make accurate answers easy to reuse.

Hannah recommending two serums for dry skin as product cards with Add to cart buttons in the chat widget

Help buyers take the next step

Share product cards, quick replies, links, and files, or let customers book a meeting, all without leaving the chat window.

The chat widget collecting an email address for a follow-up

Capture leads in chat

Ask for a name and email in the chat widget while you help, so your team can follow up without sending the visitor to another form.

A concise summary of a customer conversation

Pick up where chats left off

Reply by email when visitors leave, then use chat history to continue the conversation when they come back to the chat widget.

Be there when buyers decide

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Start better conversations with targeted messages

Invite visitors to the live chat widget based on the page they’re on and how they browse. Each campaign shows how proactive chat affects interactions, sales, and conversion.

A cart recovery chat campaign, its conditions, and its interactions, sales, and conversion
  • Match the page

    Show a different chat message on each product, pricing, checkout, or support page, matched to what the visitor is viewing.

  • Offer clear choices

    Use quick replies and cards in the chat widget to guide visitors without making them write the first message.

  • Route by intent

    Send pricing questions from the chat widget to sales and product issues to the team prepared to solve them.

“Thanks to the AI agents, we can let the chat campaigns be online even during the evenings, nights and weekends.”
Harri Hyvärinen,
Customer Service Manager, Nuvoo

Make the live chat widget look like part of your website

Adjust the chat widget’s look, placement, greeting, and language, so visitors get a live chat that feels native to every page. Preview each change before you publish it.

Maya Stork chatting with a visitor in the chat widget, next to its Appearance and Visibility settings with a custom primary color being picked
  • Set the theme, colors, and background

    Pick a light or dark theme and match the chat widget to your brand colors.

  • Choose where the live chat widget appears

    Pick the side, edge distance, pages, and devices for the chat widget, so it doesn’t cover buttons, forms, or navigation.

  • Make the first screen useful

    Welcome visitors before they type, then use quick replies to guide them toward relevant products, answers, or pages.

Serve a global audience

Set the chat widget in one of 48 languages, including right-to-left languages, and route conversations to teams prepared to respond.

Accessible to every visitor

Give visitors screen-reader support, keyboard navigation, and suitable default contrast with a WCAG 2.2 AA compliant chat widget.

Customize your chat widget

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“When I started at Fuse, a tenant with a serious issue could wait weeks for a response. After onboarding Text, even as ticket volume grew, we got that down to a day.”
Kamelia Kasakova,
Head of Operations, Fuse
  • 63% faster resolution
  • 66% more tickets, same headcount
  • +20pt higher satisfaction

Install a website chat widget in a few steps

Add the website chat widget with a code snippet, a platform integration, Google Tag Manager, or a framework SDK, then test the full path from visitor to teammate.

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Paste one code snippet

Add the code snippet before the closing body tag, publish the change, and send a test message through the chat widget.

Deploy through Google Tag Manager

Add the live chat widget tag to your container and publish it with the site scripts your team already manages there.

Use a framework SDK

Render the chat widget as a React, Vue, or Angular component when it needs to follow application state.

Keep customer context and chats together in Text

Bring chat widget conversations, customer details, and shopping context into one workspace so teammates can act on the complete picture.

Bring ecommerce context into chat

See relevant shopping context and share product recommendations without making customers or agents leave the conversation.

Text’s AI Agent recommending two suits with Add to cart buttons in the chat widget, next to the customer’s profile with a Shopify cart and recent orders

Keep customer details close

See available customer details and conversation history together, so teammates can respond with the right context.

Susan Smith’s customer profile with contact details, location, order total, and chat counts, over the Contacts list

Keep conversations in one Inbox

Manage live chat and connected channels, including Messenger and WhatsApp, in one Text Inbox, with customer history available to the team.

The Text Inbox with Messenger, WhatsApp, and Twilio views, beside logos of connected channels and integrations
Text’s AI Agent recommending two suits with Add to cart buttons in the chat widget, next to the customer’s profile with a Shopify cart and recent orders

Track chat widget revenue and analytics

Text connects live chat conversations with leads and orders. Every order placed during a chat, or within 30 days after it, counts for that conversation, so sales and customer support teams see the revenue behind their chats.

All Sales report with total value, total orders, average time to order, and a rising sales trend
  • See what your chats sell

    All Sales shows the orders and revenue attributed to live chat, for the whole team or the AI Agent alone. Connect Shopify or WooCommerce, or use Sales tracker.

  • Trace each sale to a chat

    The counter at the top of Text shows each sale closed in live chat. Sales conversion compares AI Agent chats, teammate chats, and visits where nobody chatted.

  • Spot gaps in the customer experience

    Track missed live chats, CSAT, response times, and transfers by teammate, tag, or country. Repeated questions show what your website doesn’t answer yet.

A complete solution for growing and enterprise teams

As conversation volume and team size grow, add clear ownership, access controls, and enterprise login without splitting work across disconnected tools. Text is SOC 2 compliant.

See how Text protects data

Give teams clear roles

Group teammates by product, region, or customer need. Chatting teams take live chats, ticketing teams take tickets.

Control who sees what

Role-based permissions limit chats to the teammates who need them. Billing stays with Owners and Admins.

Keep data separate

No other account can reach your data. Card numbers are masked, and Admins can ask Text to delete any chat.

Log in with SSO

Your team signs in once through Okta or another SAML 2.0 provider. Custom SSO comes with the Enterprise plan.

Use two-factor login

Teammates enter a one-time code from an authenticator app. Admins can require it and see who has it on.

Track every change

Audit logs on the Enterprise plan record who changed what in your account, and when, for every teammate.

What is a website chat widget?

A website chat widget is an embedded chat window that connects visitors with a team, an AI Agent, or both without taking them away from the page. The chat widget loads through a code snippet or an integration and sends each message to your team’s workspace or an automated flow.

A chat widget promoting leather bags next to an AI Agent conversation recommending two totes
  • Chat widget vs. live chat

    The website chat widget is the customer-facing interface. Live chat is the real-time conversation with a person that happens inside it.

  • Chat widget vs. chatbot

    A chatbot answers common questions inside the chat widget, while the same interface can connect visitors directly with a person over live chat.

  • Chatbot vs. AI Agent

    An AI Agent uses approved knowledge and instructions to answer routine questions, take supported actions, and hand conversations to people.

  • Routing and follow‑up

    Routing rules send each chat to the right group based on the page where it began. If a visitor leaves, they can get the reply by email and return to the conversation in the chat widget.

Decide what AI answers and what your team keeps

A basic chatbot covers common questions or predefined paths. An AI Agent uses approved knowledge and instructions to answer a broader range of routine questions, spot qualified leads, recommend products, and take supported actions.

AI Agent skills for sending a welcome message, collecting customer details, handling tickets, and transferring to a human
  • Set a clear boundary

    Transfer sensitive, complex, or high-value requests to a teammate with their context intact, so the handoff feels like one conversation.

  • Judge AI by its answers

    Evaluate answer quality, resolutions, transfers, and customer feedback, not a generic automation percentage. Then improve the knowledge and instructions.

Support sales and service in one chat

On a pricing page, a visitor may need help comparing options. At checkout, the question may be about delivery or payment. The same chat widget helps your sales and service teams answer while intent is still high.

A Turn carts into checkouts opportunity showing $3,200 revenue at risk and 18 matched visitors
  • Help shoppers finish the order

    Use targeted messages on product, cart, and checkout pages, and product cards to make a recommendation easy to act on. Capture a lead when a visitor isn’t ready to buy.

  • Measure each side on its own terms

    For sales, check whether chats move qualified visitors forward. For service, review response time, resolution time, transfers, and satisfaction.

Chat widget FAQ

How does a website chat widget work?

A website chat widget puts a chat interface on your pages, so website visitors can ask a question without leaving to send an email or call.

When a visitor writes in the chat widget, every message lands in the Text Inbox. Text’s AI Agent can send an instant first response, or routing rules can pass the chat to a live agent on the right team.

Your team sees the page where the live chat started, the customer details Text has, and any earlier chats. If the visitor leaves before the reply, a teammate can follow up by email, and the visitor can pick the conversation up later.

How do you choose the right website chat widget?

Start with the experience you need: live chat with your team, automation, lead capture, ecommerce guidance, or a mix. Then compare installation, customization, routing, integrations, reporting, security, mobile behavior, and the agent workspace.

Check what each integration can read, write, and keep with the conversation, and how the website chat widget fits the whole workflow: teammate ownership, customer context, handoff from automation, and the actions visitors can complete during a chat. Fit with your real workflow matters more than the longest list of integrations.

Small businesses should look for a quick install, simple ownership, reliable notifications, and one place to manage every live chat. Routing, mobile apps, and automation matter more as volume grows.

Enterprise teams should also review access controls, single sign-on, data handling, and quality processes, then test a new lead, a service issue, an AI handoff, and a chat that continues later.

How do you install a chat widget on a site builder?

On website builders such as WordPress, Shopify, WooCommerce, and Webflow, start with the supported integration if there is one, so you don’t have to edit theme code. Google Tag Manager, a framework SDK, and the code snippet cover everything else.

For the snippet, paste it just before the closing body tag and publish the page. Then open your site in a private window and send a test message to check that the chat widget appears, the chat reaches the right team, and notifications arrive.

How do you test a chat widget before launch?

A live chat widget install is complete when visitors can open it, send a message, get a reply, and continue their task without layout or speed problems.

During the free trial, test the full path in a private window: open the bubble, read the greeting, fill in the form, and wait for the first reply. Then check routing, notifications, and chat history.

Make sure the bubble and the open chat window don’t cover navigation, cookie controls, form actions, or purchase buttons on mobile.

Check loading and Core Web Vitals on product, pricing, support, and checkout pages before and after you enable the chat widget. Run the same test again after you change a theme, greeting, chat trigger, or connected action, and use page rules where one position doesn’t fit.

Will customizing the chat widget slow your site?

Widget customization covers the theme and colors, a dark theme, the launcher, position, greeting, language, and the pages where the chat widget appears. You can also give your AI Agent its own name, avatar, and tone of voice. Keep it recognizable as a live chat, and keep it clear of navigation, forms, and purchase buttons.

When it’s installed correctly, the chat widget loads fast and doesn’t block your page’s main content. After you change the chat widget’s design or behavior, compare loading performance and Core Web Vitals on the product, pricing, support, and checkout pages that matter most.

Does the live chat widget work on mobile?

Yes. The chat widget adapts to mobile screens, and you decide whether it shows on mobile devices and where it sits. Teammates can also use mobile apps to answer live chats.

Before launch, check the minimized bubble and open chat window on common phone sizes. Make sure the chat widget does not cover navigation, checkout buttons, cookie controls, or other important page elements.

When should an AI Agent hand a chat to a person?

Text’s AI Agent answers common questions and recommends products around the clock. Hand the conversation from the live chat widget to a live agent when the request is complex, sensitive, or high-value, when the answer isn’t in the AI Agent’s approved knowledge, or as soon as the customer asks for a person.

The teammate gets the conversation history, the customer details, and a summary when one is available, so the customer doesn’t have to explain the problem twice. That matters as much in a sales conversation as in a support case.

How do sales and support teams share live chat?

Sales teams use live chat to talk with visitors who are comparing options, capture new leads, and help buyers finish a purchase. Customer support teams answer the product, delivery, and account questions that would otherwise stall that purchase.

Both teams work in one Inbox with the same customer context and chat history. Measure sales chat conversations by revenue and qualified leads, and service chats by response time, resolution, transfers, and satisfaction.

Side by side, the two show how the customer experience affects revenue.

Which channels can Text bring into one Inbox?

Text can bring website chat together with Messenger, WhatsApp, and Twilio SMS conversations in one Inbox. Email can be forwarded to Text and managed as tickets.

Teams using multiple channels can assign work, route supported conversations, and reply from desktop or mobile apps, with customer history close without moving between separate workspaces.

Text also connects with tools such as Shopify, Salesforce, and HubSpot. Each connection has its own setup requirements and data flow, so compare the specific customer, conversation, and order context your team needs instead of relying on a marketplace total.

What can chat data tell you about your website?

Live chat response and resolution times show how quickly your team moves from question to answer. Transfers expose routing gaps, while ratings and surveys show how customers felt afterwards.

When the same question appears in many live chats, it shows where the customer experience breaks down and where your website needs a clearer answer. Tags and chat archives help you find the pattern. With sales tracking set up, ecommerce reports also connect conversations with orders and attributed revenue.

How much does the Text website chat widget cost?

Text Essential starts at $19 per user per month with annual billing, or $25 per user with monthly billing. It includes the website chat widget for live chat, AI Agent usage, a shared Inbox, and ticketing.

Every plan starts with a free trial: 14 days, no credit card required. Use the free trial to estimate the longer-term cost: account for the number of teammates, expected AI Agent usage, reporting needs, connected channels, and any plan-specific limits.

When you compare chat widget pricing, look at the complete cost of the customer service workflow rather than the entry price alone. Check how each plan handles teammate seats, AI usage, conversations, reporting, integrations, and add-ons, then confirm the current details on the pricing page.

Are the features on this page included in my LiveChat plan?

No, your LiveChat plan stays the same. The features and capabilities on this page are part of Text and are available under Text pricing plans. They are not included in LiveChat plans, including legacy LiveChat subscriptions. Availability, limits, and pricing depend on your Text plan. If you’re on a LiveChat plan and want these features, you can move to Text.

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