We’re all attracted to things that are limited and respectively difficult to get. When we succeed in buying something unique that we’ve wanted, we feel rewarded. The mechanism that pushes us to do that is called scarcity. We’re also more likely to buy a product or service someone... read more
I started my marketing adventure in 2015, and I’ve been working for SaaS companies ever since. Once a community manager, I figured out along the way that writing is my jam, and I call myself a content marketing specialist now. Outside of Success, I’m also the guy behind the LiveChat newsletter.
I spend most of my free time bringing up our little son with my wife, and that’s such a fun ride! In the meantime, I watch lots of football and love playing it myself. Photography is my thing as well, so I carry my camera in my backpack most of the time.