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In order to raise the awareness of your enterprise and achieve all those goals, you set out for yourself and the company you have to focus more on marketing tools. We are led to believe that software and platforms for marketing purposes are only suitable for big companies, but the reality is different.
Regardless of the type of your enterprise or years of experience, implementing different tools into the marketing strategy is a great way to keep up with the ever-changing market. That way you get the brand’s name visible to a larger group of people, attract clients and partners, and so much more. To help you out, this post will feature seven practical tools you can use.
Marketing automation stats
- 91% of marketers confess that a tool which allows teams to analyze, review, and act on marketing and customer data in a continuous manner would be a valuable addition to their enterprises
- Marketing automation platforms drive 14.5% increase in sales productivity and 12.2% reduction in marketing overhead
- Businesses that use marketing automation for nurturing prospects experience 451% boost in qualified leads
- A 2015 report discovered that 51% of organizations use 21 or more digital marketing solutions
- To 86% of marketers the most important factor when choosing a marketing automation platform is ease of use
- 43% of all companies that use marketing automation platforms have been doing so for at least four years.
Most marketers and organizations either use marketing automation tools or they plan to do so. If you’re not using these platforms, it is time for you to start and keep up or beat the competition. What tools to use? Here are seven valuable suggestions.
Infusionsoft has more than 125,000 users and 16 years of experience in this business. The platform proved to be highly effective for our social enterprise primarily due to the affordable price and the well-structured campaign builder.
What I like out the Infusionsoft’s campaign builder is that it allowed me and other members of our organization to create campaigns in the same way they appeared in our mind. This opens a whole new dimension, you have the opportunity to structure your campaign the same way you imagined it. Plus, Infusionsoft also comes with automated quotes, lead scoring, unlimited tags, and so much more.
If you want a tool with perfect campaign builder and at a lower price, this is the platform to consider.
In the world of marketing automation tools, Ontraport is considered inferior to other, more well-known platforms. That said, this tool is very practical. I found it useful that recurring payments on Ontraport are easy to set up without hassle. Plus, there were no initial training costs.
The sequence builder of this platform is really good and integrates perfectly with WordPress, Facebook, and Google AdWords. When you’re working on marketing automation, convenience is vital and this tool delivers it easily. It belongs to the group of more affordable platforms, which is yet another thing we find important when choosing automation tools.
I know, Marketo isn’t the cheapest tool out there, but it does pay off and works perfectly with more affordable platforms. In our case, Marketo proved to be amazing for identifying how each marketing strategy we implemented contributes to the total revenue.
The goal of every social enterprise is to grow, reach more people, and constantly evolve, but to achieve it; you have to know how your strategies work. Marketo provides detailed analytics, among other things, which we used to identify our strengths and weaknesses. Moreover, the platform also features a guide to marketing automation. This cool feature helped our team members who weren’t familiar with this practice to learn fast, which made the entire process time-efficient as well.
4. Assignment Helper
This isn’t a marketing automation tool per se, but it is equally important. High-quality content is mandatory for attracting visitors and making sure they will come back. You have to provide content that is information, practical, and well-written. But, here’s the thing – sometimes you don’t have enough time to write or you don’t have inspiration or necessary writing skills.
An effective solution for all these problems is to hire a professional writing service. I find Assignment Helper the most reliable. While some writing services promise high-quality content, they don’t really do so. On the other hand, this particular tool did wonders and ceeded the expectations. The content is submitted according to the deadline, customer service is always available, and our social enterprise can focus on other, more demanding projects.
Customer.io isn’t your ordinary marketing automation platform, it has a lightweight user interface and fast, personal customer support, and it is primarily focused on email marketing. Rather than triggering emails based on page views, Customer.io is made to trigger emails based on events, which we found extremely useful.
The platform also provides detailed data that we could use to create campaigns that will generate more success. And they did! Here’s another thing I love about this platform, we can see how every email message we send is performing at that time. This allows us to modify email campaigns and make sure that people will, indeed, open and read messages, newsletters etc.
HubSpot does a little bit of everything and it is one of the best marketing automation tools for smaller businesses. Another great use for this platform is in instances when you’re just starting out with marketing automation and you need a simple, yet useful tool. Our company had such a great experience with this platform because it helped us convert leads and increase traffic.
Plus, HubSpot allows its users to create, automate, measure, and optimise the campaigns. Basically, it does everything and helps you get more experience with this marketing strategy to make your company more efficient.
More than 30,000 advertisers worldwide use this platform and that speaks a lot. AdRoll helps us reach more customers so easily. Besides making the enterprise visible to a larger group of people, the tool also works to place ads and monitor their performance.
As a result, we can make some tweaks in our campaigns to ensure they’ll perform better. AdRoll comes with an easy-to-use interface and you can integrate it with other marketing apps. This is a major timesaver! Needless to mention you get to experience the best of both apps then.
Every tool is different
Marketing automation platforms allow us to create and customize our campaigns to reach more people and achieve greater success. They provide data we can use to identify strengths and weaknesses.
Based on our experience, using one platform isn’t overly practical. Every tool is different and comes with different features. Our company uses a combination of different tools in order to get the maximum out of each platform and get plenty of resources of marketing automation.