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Ever feel like you're playing a game of tug-of-war with your profit margins? You're not alone. Challenges like low transaction values, skyrocketing customer acquisition costs, and the constant struggle to make marketing efforts pay off can sometimes feel like you're navigating a... read more
11 minutes
Mar 15, 2024
Ecommerce doesn’t have to be hard. Having an online store can cost you virtually nothing and put you in touch with customers worldwide. While you still need a strong marketing strategy and a great product to sell, there is much less to lose when you opt for a digital store over a... read more
Imagine you're in a meeting, and a vendor presents a software solution. It's good, meets your needs — but then they showcase a version that's not just good but stellar. It has features you didn't know you needed but now can't imagine living without. That's upselling. But... read more
In 2025, companies must look for ways to improve the customer experience. Having an official website is the bare minimum in the digital age. Whether selling products or promoting a service, you have to offer customers a convenient ecommerce platform to connect with your business.... read more
For some, the COVID-19 pandemic and its consequences haven’t turned out all that bad. How so? Take a look at shopping. Sure, the way we buy stuff has been transforming over the past decade or so, with more and more people shifting towards online purchases. Ecommerce has been... read more
The holiday season is going to be different this year. Big players, like Walmart and Target, decided to close on Thanksgiving so they don’t give customers a reason to gather in crowds. Also, many customers are now buying different goods than they normally do, and they’re making... read more
People are changing their shopping habits. These changes were trending before 2020, but, with the multitude of challenges retailers have faced this year, many of those changes will surely become permanent. Since early 2020, consumers are making more purchases online, making... read more
So, you’ve had a gorgeous ecommerce website designed. The landing page is relevant and clean, with eye-catching call-to-actions and compelling SEO optimized content. Your checkout page and shopping cart are simple and intuitive. On top of all that, the widgets you’re selling are... read more
A majority of businesses feel that generating leads is one of their top challenges, which isn’t much of a surprise considering: 61% of companies run 5 or less landing page tests per month 48% of landing pages contain multiple offers 75% of marketers struggle with optimizing... read more
6 minutes
Oct 5, 2018
Did you know that every person in the US receives around 32 text messages per day? It’s a pretty big deal, isn’t it? We’re using SMS to inform our family members we’ll be late for dinner, share new experiences, jokes or ideas with our friends or postpone meetings due to ever... read more
11 minutes
Apr 30, 2018
Have you ever had this brilliant idea that made you think that this time you’re going to open a company, start to sell your idea, turn your work into passion and get a lot of money? And then, when you started to dig in, it turned out that this idea was already invented! And even... read more
Getting your e-commerce store up and running is just the first step in your entrepreneurial adventure. After that, you must focus on driving sales. Hopefully, your products will eventually speak for themselves and traction will come organically, but that is often not the case in... read more
7 minutes
Sep 19, 2016
Sometimes the slightest change on your website can make a huge difference. For example, if visitors are reluctant to start a chat with you, they may simply need a little nudge in the right direction. For People, an administration solution for HR professionals, the nudge came in... read more
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