Connect with customers
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Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
Let me share something interesting with you. Around 40% of people online use ad blockers. The rest? They’re blind to ads. That means there’s no easy way of reaching your customers. The future of ads looks bleak. It's almost non-existent as more and more people are shutting ads... read more
9 minutes
Dec 6, 2019
Customer loyalty happens when a customer decides to keep purchasing a product regardless of the various situational factors and canvassing that goes around them. Psychological studies show that brand loyalty is something intrinsic to the nature of the human mind and it exists... read more
6 minutes
Jun 26, 2019
E-commerce is going through another transformation, with chatbots and live chats mapping out customer journey and driving sales. Conversational technologies are ruling online business, and you can see the proof of this everywhere. Previously silent, online marketplaces and stores... read more
9 minutes
Mar 23, 2019
The end of the year is the time when you sum up the past year, thinking about your ups and downs, (trying not to focus too much on downs, I hope). Yet another year has passed, you’re a year older person, but it’s a good thing! Just think about the things you learned and achieved... read more
Researching email subject line trends is a huge part of making sure we keep up with the best practices. One of the biggest problems is when “best practices” fall out of trend before anyone really catches on. We studied all emails sent from the Omnisend platform in 2017 to see... read more
6 minutes
Dec 20, 2018
Are autoresponders underrated in marketing strategies? They are not so-much underrated as they are underused. Plus, they have had a bad rap because of the number of spammers who have perverted their use. There is no need to believe the horror stories you read about autoresponder... read more
9 minutes
Aug 29, 2018
Every time I sit down to write this post, I’m distracted by a message from my colleague about this thing I need to hear, a notification about the package that came, or a bot scaring me about the debt on my food credit card. My food card debt. Who is responsible for all of this... read more
It’s easy to envy great brands for their loyal customer base or their fabulous products. However beneath that sheen of success, we don’t get to see the thousands of hours spent in building businesses that are ready to weather any storm, withstand intense competition, and please... read more
“Dunning” is a word that can send cold thrills down your spine. For business owners, it’s a rather unpleasant process of trying to collect the receivable amount. For customers, dunning is associated with getting intimidating calls from weird people. Business owners think that... read more
YouTube is the second largest search engine and videos are the most engaging content on the web nowadays. Ecommerce can definitely harness that power showing products in an impactful way. Is it the same to look at a picture than to watch a short video of a product? Video content... read more
8 minutes
Jun 12, 2018
4 years ago, I was given the challenge to write my first article for the LiveChat Blog. The subject of the post was supposed to be about customer service. I dug a little to come up with something worth reading. What came to my mind was that customers behave like kids sometimes.... read more
A mixture of different cultures, classical monuments, and parks on every corner with a clean flavour of malt and hops during the weekend. Ah, Vienna. That’s the place we chose for another LiveChat retreat. Even if a trip to one of the most entertaining capitals in Europe sounds... read more
7 minutes
May 15, 2018
Your marketing emails can be the best friend who shows up with a surprise bottle of wine and hot pizza just when you need it. They can also be the guy who disrupts your dinner trying to sell magazine subscriptions. If you want to fall into the first category, make sure your... read more
6 minutes
Apr 24, 2018
Facebook is the biggest social media platform with a customer base of 2 billion active users. The company is still growing in numbers with changes in every aspect of technology: visual, search, personalization, image processing, and design. Last year, Facebook introduced a new,... read more
6 minutes
Mar 30, 2018
Let’s take a trip down memory lane to put a finger on how communication has evolved over time. Not as far back as Neanderthal cave paintings or carrier pigeons, instead let’s look at a more recent time after technology started to shape how we communicate. It started off with... read more
8 minutes
Mar 16, 2018
