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Recent articles

Sell8 min read | Mar 10 | Erik Totten
Anticipating Disruption with Conversational Advertising
Conversational advertising is upending traditional approaches to advertising. Print, radio, TV, and online advertising have all had their moments in the spotlight, but... read more

Sell5 min read | Mar 06 | Erik Totten
10 Steps to Gain and Retain Trust on Your Ecommerce Website
So, you’ve had a gorgeous ecommerce website designed. The landing page is relevant and clean, with eye-catching call-to-actions and compelling SEO optimized content. Your... read more

Support5 min read | Jan 29 | Aneta Szotek
LiveChat and HelpDesk Integration: Maximize Email Support
In 2023, email is still the major channel for customer support. That’s a fact. According to a HubSpot study, 62% of customers want to use email to communicate with... read more

Connect9 min read | Jan 23 | Kuba Rogalski
Why Building a Community Is Crucial for Your Brand
Unless you’re in the middle of nowhere, there are probably a number of different products around you. Whether it’s a chair you’re sitting on, a computer you’re using for... read more

Support8 min read | Dec 20 | Robin Singh
How to Make Data-Driven Employee Training Decisions
Employee training can bring you countless benefits, some obvious and some welcome, yet surprising, side-effects. However, not all employee training programs bring the... read more

Sell10 min read | Apr 03 | Rukham Khan
Copywriting Done Right: 5 Brilliant Web Copy Examples
The modern-day online user has a short attention span and prefers precise, conversational and scannable writing. To make things even more challenging for marketers, Sumo... read more

Connect9 min read | Mar 23 | Dmitriy Sushko
How to Choose the Best Chatbot for Your E-Commerce Business
E-commerce is going through another transformation, with chatbots and live chats mapping out customer journey and driving sales. Conversational technologies are ruling... read more

Support6 min read | Dec 31 | Koushik Marka
How to Use Videos for Effective Customer Support
Video marketing has simplified communication between companies and customers. The flexibility it provides makes video a powerful yet profitable digital marketing tool.... read more

Sell10 min read | Dec 21 | Andi Croft
Ecommerce CRO: How to Properly Measure and Increase Site Conversion
If you are on an e-commerce business, then the conversion is your ultimate goal. All your marketing initiatives are then centered on conversion rate optimization.... read more

Grow6 min read | Oct 05 | Tyson Quick
5 Landing Page Best Practices Proven to Convert in All Campaigns
A majority of businesses feel that generating leads is one of their top challenges, which isn’t much of a surprise considering: 61% of companies run 5 or less landing... read more