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Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.
Marketplaces are a powerful tool in the ecommerce world. Whether you need a place to test the popularity of your product or you're looking to tap into a new audience with an established brand, a marketplace can do the trick. Here are a few things to consider when using a... read more
12 minutes
Feb 11, 2021
Cart and checkout abandons are the biggest cause of lost revenue for any ecommerce store. Depending on your industry and the time period you review, you’ll see an average cart abandonment rate of around 75%, according to Barilliance. This can be even worse, with mobile cart... read more
12 minutes
Jan 8, 2021
Omnichannel marketing has been a buzzword for some time now, and for good reason. Rather than putting all your eggs in one basket and concentrating solely on, say, email campaigns, omnichannel marketing uses multiple channels to provide your customers with an immersive,... read more
8 minutes
Dec 16, 2020
How customer data should shape everything from your UVP and copy, through the way your team will speak to your customers? A great chat with Helen Peatfield. Here are some of her resources: Justin Blackman: https://prettyflycopy.com/ Joel Klettke’s newsletter:... watch now
57 min watch
Incoming Chat
What’s the most important part of an email? At first, you might think that it’s obviously what you find inside after you open that email. The truth is, nothing is more important than your email’s subject line. It’s like the headline of an article. An article needs to have a good... read more
If you had to choose the most fundamental skill of a good marketer, which one would you pick? I’d go with copywriting. If you know how to write good copy, copy that will spark your customers to take the desired action, you’re on your way to success. Whether it’s buying your... read more
The holiday season is going to be different this year. Big players, like Walmart and Target, decided to close on Thanksgiving so they don’t give customers a reason to gather in crowds. Also, many customers are now buying different goods than they normally do, and they’re making... read more
Marcos and Erik discuss the evolution of content and its relevance to marketing and business today. AI, best practices, and the journey of a content writer and editor. watch now
27 min watch
Incoming Chat
Marketing an expensive piece of equipment is not easy, especially when the market is saturated. Bartek Lanc, Zmorph’s CMO tells us how they figure out ways to stand out from the crowd. watch now
32 min watch
Incoming Chat
We wanted to share the things that we’ve learned investing half-year on Linkedin. Do some of these, we know they work! watch now
4 min watch
Step Up
People are changing their shopping habits. These changes were trending before 2020, but, with the multitude of challenges retailers have faced this year, many of those changes will surely become permanent. Since early 2020, consumers are making more purchases online, making... read more
They’ll root for you, they’ll spread the word, and follow your brand until the end of the world. How do you develop loyal customers? watch now
5 min watch
Step Up
Churn is a scary word in SaaS. Let’s face it, you can’t stop it, but you can reduce it. Here’s how. watch now
3 min watch
Knowledge Pill
A satisfied customer is a returning customer. Learn how to keep your customers happy and loyal to your brand. watch now
3 min watch
Step Up
Your landing page is the first thing your customers will see from your company. Make sure that your first impression is a good one, and create a landing page that converts. watch now
4 min watch
Knowledge Pill
