Customer retention
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What Is Customer Acquisition Cost and How Can You Keep It Under Control?
Growth is probably one of the most important objectives for any company, apart from survival, of course. And when we think about business development, one of the things we have to consider is the cost of acquiring new customers. (Yes, growing your business comes at a price!) It’s... read more
11 minutes
Jan 18, 2022
What Is Churn Rate and Why It Will Mess With Your Growth
According to Investopedia, churn rate, also known as attrition rate, “Is the rate at which customers stop doing business with an entity. It is most commonly expressed as the percentage of service subscribers who discontinue their subscriptions within a given time period. It is... read more
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What Is Relationship Marketing and How Can You Improve It?
Relationship marketing is a form of marketing that focuses on customer retention and customer satisfaction rather than sales transactions. It differs from other forms of marketing by recognizing the long-term value of building customer loyalty. Relationship marketing emphasizes... read more
9 Steps to Create Customer Loyalty on Your Ecommerce Website
Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a nutshell, trust leads to loyalty. In the book Marketing Metrics, the authors... read more
