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Content marketing
11 Marketing Collateral Ideas to Drive Your Business Growth (With Examples)
As marketers or business owners, we know that attracting new customers and retaining current ones is hard (and exciting). In fact, 61% of marketing pros admit that they struggle with generating traffic and leads. The good news is, by using the right marketing collateral you can... read more
10 minutes
Jun 9, 2021
How To Write Better Content — 8 Content Marketers and Copywriters That You Should Learn From
"Your content sucks!" — that's a sentence that no company, content marketer, or copywriter wants to hear. For years we've been told that content is king and that it's key to getting qualified leads that’ll eventually convert to paying customers. There's no denying that. However,... read more
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Why Is Customer Life Cycle Marketing Not Just Another Buzzword?
Creating content just for the sake of it is a waste of time. If you’ve been creating content without a plan to support it, you’re in for an unpleasant surprise. That surprise is a lack of customers even though you thought you did everything in your power to attract them to your... read more
7 Steps To Optimize Your Social Media Branded Content
Social media is one of the best ways of promoting your brand, and it’s also the most unique one. By using it effectively, you can share content with your audience and also personally engage with them. You can also advertise through social media and promote your content to a... read more
Emotional Marketing Bridges the Gap Between Your Brand and Your Customers
You know that feeling when you’re just mindlessly scrolling your social media feeds? Most of us are guilty of that. So, I was browsing Twitter the other day when I stumbled across the tweet below. The difference between sales and marketing in one image. pic.twitter.com/cBAjRl9Mm2... read more
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9 Steps to Implement Dark Social Into Your Marketing Plan
There’s a quiet revolution happening on social media platforms that I’ll bet you haven’t noticed. Dark social, which is social communication that can’t be tracked using analytics platforms, is on the rise in a significant way. Think of it as sharing a link with a friend... read more
6 Ways to Never Run Out of Content Ideas
Content creation is not all rainbows and unicorns. Sometimes the most basic step, like coming up with content ideas, can be the most difficult. If you’re a content writer who already has a decent number of posts under your belt, you know that to be true. It seems easy when you’re... read more
Visual Email Marketing Best Practices
Human brains are programmed in such a way that they process visuals 60,000 faster than words. If you have ever visited a primitive cave, the paintings on the wall would have fascinated you more rather than the description. That’s the magic of visuals. They have always been the... read more
6 minutes
Jul 12, 2019
Copywriting Done Right: 5 Brilliant Web Copy Examples
The modern-day online user has a short attention span and prefers precise, conversational and scannable writing. To make things even more challenging for marketers, Sumo analyzed 650,000 pageviews and discovered that only 20 percent of visitors finished an article. Another study... read more
10 minutes
Apr 3, 2019
Increase Sales through Ingenious Product Content – Here’s Your Guide
Think product descriptions don’t matter? Think again. According to a recent study by Salsify, 87% of online shoppers say that product description is either extremely or very important as they consider purchasing decisions. And Overstock reported that once it began using... read more
7 minutes
Jan 11, 2019
12 Killer Posts We Published in 2018 on LiveChat Blog
The end of the year is the time when you sum up the past year, thinking about your ups and downs, (trying not to focus too much on downs, I hope). Yet another year has passed, you’re a year older person, but it’s a good thing! Just think about the things you learned and achieved... read more
9 Tips to Write Re-Engagement Emails that Get Results
Over time you will build up a list of inactive subscribers. These are people who, for a variety of reasons, haven’t engaged in a while. It’s worth your time to boot up a re-engagement campaign every now and then. If you go about it effectively, you can re-engage quite a few... read more
7 minutes
Jul 27, 2018
Designing a Content Marketing Strategy to Boost Customer Loyalty
When we think of content marketing, what do we think of? Many will say SEO, and many more will say lead generation. But what I think of is interaction, and the loyalty this can create. The average person consumes around 11.4 pieces of content before making a purchase. And some 84... read more
6 minutes
Jul 20, 2018
YouTube SEO Tips: How to Rank Your Video Higher
YouTube is the second largest search engine and videos are the most engaging content on the web nowadays. Ecommerce can definitely harness that power showing products in an impactful way. Is it the same to look at a picture than to watch a short video of a product? Video content... read more
8 minutes
Jun 12, 2018