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Content marketing

11 Marketing Collateral Ideas to Drive Your Business Growth (With Examples)

As marketers or business owners, we know that attracting new customers and retaining current ones is hard (and exciting). In fact, 61% of marketing pros admit that they struggle with generating traffic and leads. The good news is, by using the right marketing collateral you can... read more

Ania Rubkiewicz and Kasia Kowalska
10 minutes
Jun 9, 2021

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Why Is Customer Life Cycle Marketing Not Just Another Buzzword?

Creating content just for the sake of it is a waste of time. If you’ve been creating content without a plan to support it, you’re in for an unpleasant surprise. That surprise is a lack of customers even though you thought you did everything in your power to attract them to your... read more

7 minutes
Mar 10, 2021

7 Steps To Optimize Your Social Media Branded Content

Social media is one of the best ways of promoting your brand, and it’s also the most unique one. By using it effectively, you can share content with your audience and also personally engage with them.  You can also advertise through social media and promote your content to a... read more

6 minutes
Mar 4, 2021

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9 Steps to Implement Dark Social Into Your Marketing Plan

There’s a quiet revolution happening on social media platforms that I’ll bet you haven’t noticed.  Dark social, which is social communication that can’t be tracked using analytics platforms, is on the rise in a significant way. Think of it as sharing a link with a friend... read more

6 minutes
May 1, 2020

6 Ways to Never Run Out of Content Ideas

Content creation is not all rainbows and unicorns. Sometimes the most basic step, like coming up with content ideas, can be the most difficult. If you’re a content writer who already has a decent number of posts under your belt, you know that to be true. It seems easy when you’re... read more

8 minutes
Apr 1, 2020

Visual Email Marketing Best Practices

Human brains are programmed in such a way that they process visuals 60,000 faster than words. If you have ever visited a primitive cave, the paintings on the wall would have fascinated you more rather than the description. That’s the magic of visuals. They have always been the... read more

Chintan Doshi
6 minutes
Jul 12, 2019

Copywriting Done Right: 5 Brilliant Web Copy Examples

The modern-day online user has a short attention span and prefers precise, conversational and scannable writing. To make things even more challenging for marketers, Sumo analyzed 650,000 pageviews and discovered that only 20 percent of visitors finished an article. Another study... read more

Rukham Khan
10 minutes
Apr 3, 2019

Increase Sales through Ingenious Product Content – Here’s Your Guide

Think product descriptions don’t matter? Think again. According to a recent study by Salsify, 87% of online shoppers say that product description is either extremely or very important as they consider purchasing decisions. And Overstock reported that once it began using... read more

Marie Fincher
7 minutes
Jan 11, 2019

12 Killer Posts We Published in 2018 on LiveChat Blog

The end of the year is the time when you sum up the past year, thinking about your ups and downs, (trying not to focus too much on downs, I hope). Yet another year has passed, you’re a year older person, but it’s a good thing! Just think about the things you learned and achieved... read more

7 minutes
Jan 3, 2019

9 Tips to Write Re-Engagement Emails that Get Results

Over time you will build up a list of inactive subscribers. These are people who, for a variety of reasons, haven’t engaged in a while. It’s worth your time to boot up a re-engagement campaign every now and then. If you go about it effectively, you can re-engage quite a few... read more

Grace Carter
7 minutes
Jul 27, 2018

Designing a Content Marketing Strategy to Boost Customer Loyalty

When we think of content marketing, what do we think of? Many will say SEO, and many more will say lead generation. But what I think of is interaction, and the loyalty this can create. The average person consumes around 11.4 pieces of content before making a purchase. And some 84... read more

Raj Jana
6 minutes
Jul 20, 2018

YouTube SEO Tips: How to Rank Your Video Higher

YouTube is the second largest search engine and videos are the most engaging content on the web nowadays. Ecommerce can definitely harness that power showing products in an impactful way. Is it the same to look at a picture than to watch a short video of a product? Video content... read more

Victor Blasco
8 minutes
Jun 12, 2018