LiveChat helps you delight your customers and fuels your sales.

Content marketing

Why Is Customer Life Cycle Marketing Not Just Another Buzzword?

Creating content just for the sake of it is a waste of time. If you’ve been creating content without a plan to support it, you’re in for an unpleasant surprise. That surprise is a lack of customers even though you thought you did everything in your power to attract them to your... read more

7 minutes
Mar 10, 2021

Copywriting Done Right: 5 Brilliant Web Copy Examples

The modern-day online user has a short attention span and prefers precise, conversational and scannable writing. To make things even more challenging for marketers, Sumo analyzed 650,000 pageviews and discovered that only 20 percent of visitors finished an article. Another study... read more

Rukham Khan
10 minutes
Apr 3, 2019

Connect with customers

LiveChat is a complete customer service platform that delights your customers and fuels your sales

9 Tips to Write Re-Engagement Emails that Get Results

Over time you will build up a list of inactive subscribers. These are people who, for a variety of reasons, haven’t engaged in a while. It’s worth your time to boot up a re-engagement campaign every now and then. If you go about it effectively, you can re-engage quite a few... read more

Grace Carter
7 minutes
Jul 27, 2018

Designing a Content Marketing Strategy to Boost Customer Loyalty

When we think of content marketing, what do we think of? Many will say SEO, and many more will say lead generation. But what I think of is interaction, and the loyalty this can create. The average person consumes around 11.4 pieces of content before making a purchase. And some 84... read more

Raj Jana
6 minutes
Jul 20, 2018

YouTube SEO Tips: How to Rank Your Video Higher

YouTube is the second largest search engine and videos are the most engaging content on the web nowadays. Ecommerce can definitely harness that power showing products in an impactful way. Is it the same to look at a picture than to watch a short video of a product? Video content... read more

Victor Blasco
8 minutes
Jun 12, 2018

Stay updated

Get monthly insights hand-picked by our editorial team. Act on it.

How We Reached 100,000 Unique Views a Month on LiveChat Blog

4 years ago, I was given the challenge to write my first article for the LiveChat Blog. The subject of the post was supposed to be about customer service. I dug a little to come up with something worth reading. What came to my mind was that customers behave like kids sometimes.... read more

10 minutes
May 25, 2018

The Structure of a Successful Email Campaign

Your marketing emails can be the best friend who shows up with a surprise bottle of wine and hot pizza just when you need it. They can also be the guy who disrupts your dinner trying to sell magazine subscriptions. If you want to fall into the first category, make sure your... read more

Luisa Brenton
6 minutes
Apr 24, 2018

How Long Does It Take to See Results From SEO

A common question that businesses ask in relation to SEO is ‘how long will it take to work?’ It is natural that when you are investing in a marketing service that you want to ensure that it is as successful as possible. Otherwise, it is not a worthwhile investment to make.... read more

Paul Granger
6 minutes
Feb 20, 2018

The Right Way to Write Branded Content

Branded content is an extremely powerful tool that every business, big or small, should consider using. It helps a company build visibility and expand their audience, promote their goods or services and create a certain brand vision. The audience itself, however, might have quite... read more

Christina Battons
5 minutes
Jan 30, 2018

An Ultimate Guide to Use Paid Search and SEO Together

To the novice advertiser, it might not seem like SEO and paid search (PPC) have a lot to do with each other. After all, PPC is all done through Google Adwords, while SEO is an all-encompassing process that takes weeks and even months to yield results. alt In reality, the two are... read more

Peter Dulay
6 minutes
Nov 9, 2017

Content Marketing Calendar: An Essential Piece Of Your Marketing Strategy

How many times did you have a great content idea you forgot about days or weeks later? How many times did you have to reschedule a post because something more important came up? Everyone reading this probably knows that one of the best ways to grow your business is through... read more

Dario Supan
10 minutes
Oct 18, 2017

How to Apply The Black Swan Theory to Your Content Marketing Plan

Philosopher and essayist David Hume once said: “No amount of observations of white swans can allow the inference that all swans are white, but the observation of a single black swan is sufficient to refute that conclusion.” More often than not, we marketers are rationalists. We... read more

Lesley Vos
5 minutes
Sep 15, 2017