Customer retention

How to Always be Ready for the Seasonal Ecommerce Rush

This holiday season, provide an exquisite experience that every customer dreams about. Fun fact: 41% of surveyed consumers said three or fewer brands provide a high level of customer satisfaction. Additionally, 90% of surveyed brands claimed they provide the highest level of... read more

27 minutes
Oct 8, 2020

What Is Churn Rate and Why It Will Mess With Your Growth

According to Investopedia, churn rate, also known as attrition rate, “Is the rate at which customers stop doing business with an entity. It is most commonly expressed as the percentage of service subscribers who discontinue their subscriptions within a given time period. It is... read more

12 minutes
Jun 26, 2020

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What Is Relationship Marketing and How Can You Improve It?

Relationship marketing is a form of marketing that focuses on customer retention and customer satisfaction rather than sales transactions. It differs from other forms of marketing by recognizing the long-term value of building customer loyalty. Relationship marketing emphasizes... read more

10 minutes
May 29, 2020

11 (Ethical) Ways to Collect Customer Data

Big data is BIG. According to a study by IBM, 90% of all the existing data in the entire world has been created in just the last two years. 2.5 quintillion (that’s 2.5 with 18 zeros behind it) bytes of data are generated every day. To put that into context, TechJury reported in... read more

5 minutes
May 15, 2020

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10 Steps to Integrate Your Business with the Empathy Economy

Empathy in business is a hot topic right now, and for good reason. According to the Harvard Business Review and their 2016 Empathy Index, the top empathetic companies in 2015 gained twice as much market value as those at the bottom of the rankings. The top companies also created... read more

5 minutes
Mar 27, 2020

9 Steps to Create Customer Loyalty on Your Ecommerce Website

Previously, I wrote about gaining and retaining trust on your website. Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a... read more

5 minutes
Mar 13, 2020

4 Automation Strategies to Earn Your Customer’s Loyalty

We live in a culture of instant gratification, and consumers expect a fast and convenient customer experience from brands 24/7/365. So, the ability to deliver an outstanding and unique customer experience is key to effective customer acquisition and retention. It is a fact that... read more

Matt Shealy
8 minutes
Oct 31, 2019

What is Customer Lifetime Value and Why You Should Care

I bet you are doing a great job measuring your business success. Most likely, you check up on your basic online store metrics frequently. There are about 30 key performance indicators for an e-commerce business you should be looking at. All of them are necessary and point out... read more

Kasia Perzyńska
8 minutes
Dec 5, 2017

4 Ways to Reduce Cart Abandonment With a Loyalty Program

You might think it’s only your problem. Customers fill their carts, they’re ready to pay, then they just leave! Annoying, right? Well, without a doubt, every single ecommerce retailer and marketer out there has had some experience with cart abandonment. According to Business... read more

Jessica Mizerak
5 minutes
Aug 3, 2016