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Customer retention

What Is Customer Loyalty and What Can You Do to Improve It?

I bet that when it comes to business, nothing makes you happier than having a large group of loyal customers. And it’s hardly surprising since not only are they responsible for bringing 65% of revenue, but they also tend to spend more than new clients. It also shows that all the... read more

Ania Rubkiewicz and Kasia Kowalska
12 minutes
Feb 3, 2022

What Is Customer Acquisition Cost and How Can You Keep It Under Control?

Growth is probably one of the most important objectives for any company, apart from survival, of course. And when we think about business development, one of the things we have to consider is the cost of acquiring new customers. (Yes, growing your business comes at a price!) It’s... read more

Ania Rubkiewicz and Kasia Kowalska
11 minutes
Jan 18, 2022

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What Is Customer Retention? Benefits and Top Strategies To Grow Your Business

Can you believe that companies in the US lose as much as $136.8 billion per year due to avoidable consumer switching? This clearly shows the importance of retaining customers. While it might be tempting to pile your resources into acquiring new clients, if you want to hit the... read more

Kasia Kowalska and Ania Rubkiewicz
11 minutes
Jan 5, 2022

What Is Churn Rate and Why It Will Mess With Your Growth

According to Investopedia, churn rate, also known as attrition rate, “Is the rate at which customers stop doing business with an entity. It is most commonly expressed as the percentage of service subscribers who discontinue their subscriptions within a given time period. It is... read more

12 minutes
Jun 26, 2020

What Is Relationship Marketing and How Can You Improve It?

Relationship marketing is a form of marketing that focuses on customer retention and customer satisfaction rather than sales transactions. It differs from other forms of marketing by recognizing the long-term value of building customer loyalty. Relationship marketing emphasizes... read more

10 minutes
May 29, 2020

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9 Steps to Create Customer Loyalty on Your Ecommerce Website

Previously, I wrote about gaining and retaining trust on your website. Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a... read more

5 minutes
Mar 13, 2020

What is Customer Lifetime Value and Why You Should Care

I bet you are doing a great job measuring your business success. Most likely, you check up on your basic online store metrics frequently. There are about 30 key performance indicators for an e-commerce business you should be looking at. All of them are necessary and point out... read more

Kasia Perzyńska
8 minutes
Dec 5, 2017

4 Ways to Reduce Cart Abandonment With a Loyalty Program

You might think it’s only your problem. Customers fill their carts, they’re ready to pay, then they just leave! Annoying, right? Well, without a doubt, every single ecommerce retailer and marketer out there has had some experience with cart abandonment. According to Business... read more

Jessica Mizerak
5 minutes
Aug 3, 2016