Marta Kuzma

News Chat: Brand Communication in the Time of Coronavirus, Go Quiet or Get Involved?

News Chat: Brand Communication in the Time of Coronavirus, Go Quiet or Get Involved?

In times of crisis, communicating as a brand gets tricky. The current coronavirus pandemic is perhaps even harder for brands to navigate. Say something and risk looking like profiteers. Say nothing and risk looking indifferent. Marta Kuźma and David Street, our in-house branding... read more

Marta Kuzma and David Street
7 minutes
Mar 24, 2020
Aldi’s Unexpected Lesson on Customer Service

Aldi’s Unexpected Lesson on Customer Service

Aldi turned its idea of grocery shopping into a compelling lifestyle. Its “Shop differentli” slogan became a mission Aldi cultivates together with its customers. With smart communication and careful market targeting, Aldi built customer relationships other brands can not even... read more

Marta Kuzma
8 minutes
Mar 19, 2020

Connect with customers

LiveChat is a complete customer service platform that delights your customers and fuels your sales

Love Cliches That Make Good Customer Service Advice

Love Cliches That Make Good Customer Service Advice

This is the non-cheesy Valentine’s Day article you’ve been looking for. This is the V-day special you won’t be ashamed to read at work, but which made me cover my screen during research. All that for a good cause though, as today we will see how all the love advice we are served... read more

Marta Kuzma
9 minutes
Feb 14, 2020