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41 Marketing Automation Tools – The Complete List for 2020

Gabriela Bartoszek
10 min read
Apr 30, 2020

Marketing automation software can help you effortlessly scale various marketing tasks yet still deliver a personalized experience for customers. Currently, most automation platforms are focused on strengthening relationships across channels and personalization. Using this approach to marketing automation, you can not only grow revenue but also connect with your customers better than ever before.

To make it easier for you to find the best marketing automation software for your business, I segmented them into a few categories. However, before implementing any marketing automation platform to your workflow, remember that its success is a combination of technology and strategy. 

Full-funnel marketing automation platforms

These all-in-one marketing automation platforms can be used by organizations that already use a handful of marketing channels. With full-funnel marketing automation platforms, you can automate almost all marketing-related tasks.

Autopilot

Autopilot is a simple and visual marketing automation software that helps your business automate communication. With Autopilot, you can manage your email campaign, SMS marketing, Facebook, and Google Ads retargeting campaigns, send in-app notifications, and automate sales-related tasks.

Free trial: yes 
Pricing starts at $49.00 per month.

Full funnel automation platform - Autopilot

MailChimp

Mailchimp is not only an email marketing service but also an all-in-one marketing platform that helps you manage and talk to your clients. With Mailchimp, you can automate social media and PPC campaigns, email communication, and order notifications.

Free trial: yes 
Pricing starts at $9.99 per month.

Full funnel automation platform - Mailchimp

Marketo

Marketo started in 2006 as a lead management platform. Since then, the platform has evolved. Now, this marketing software lets you drive revenue with email marketing, social media, and PPC campaigns automation, customer-based marketing, and mobile marketing.

Free trial: No
Pricing starts at $895 per month.

Full funnel automation platform - Marketo

Pardot by Salesforce

Pardot is a marketing automation platform for B2B organizations ranging from SMB to enterprise level. It helps companies create connections, generate more leads, and help sales teams to close more deals.

Free trial: No
Pricing starts at $1,000 per month.

Full funnel automation platform - Pardot by Salesforce

HubSpot

With the HubSpot marketing automation solution, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.

Free trial: Yes
Pricing starts at €36.80 per month.

Full funnel automation platform - HubSpot

ActiveCampaign

With ActiveCampaign, you can simply automate email marketing with a dynamic content feature, SMS campaigns, site messages, and conversations. ActiveCampaign gives you sales and CRM tools. You can use a visual builder to create simple workflows. 

Free trial: Yes
Pricing starts at $9 per month.

Full funnel automation platform - ActiveCampaign

GreenRope

Green Rope offers newsletter building, sending, and tracking tools, which you can enhance using marketing automation and multi-channel marketing methods (post-click tracking, landing pages, automatic CRM integration, mobile messaging).

Free trial: Yes
Pricing starts at $149/mo

Full funnel automation platform - GreenRope

moengage

An intelligent, visual marketing solution designed to create omnichannel lifecycle campaigns. Moengage offers automation of emails, mobile and web push notifications, and SMS channels. You can build your flows using a visual builder.

Free trial: Yes
Pricing: custom

Full funnel automation platform - moengage

Email automation platforms

Emails are the first channel that comes to mind when thinking about marketing automation. Email automation platforms can help you with advanced segmentation, better targeting, and personalization.

Customer.io

The rules-based visual workflow builder from Customer.io allows you to create high-performance campaigns in an intuitive drag-and-drop interface. Customer.io offers advanced segmentation options so you can target users with more powerful messages.

Free trial: Yes
Pricing starts at $150/mo

Email Automation platform - customer.io

Automizy

Automizy is an AI-powered email marketing platform that is designed to increase your open rates. Automizly helps you grow subscriber lists by capturing more people’s information across the web. It also improves your performance by sending campaigns with the highest open rates.

Free trial: Yes
Pricing starts at $9/mo

Email Automation platform - Automizy

Constant Contact

Constant Contact is an easy to use email marketing automation platform designed for smaller companies. You can build and edit your campaigns using a drag and drop interface and track your campaign performance using intuitive analytical tools.

Free trial: Yes
Pricing starts at $20/mo

Email Automation platform for small businesses - Constant Contact

Drip

Drip is created for ecommerce businesses. Using Drip, you can create personalized content and automate campaigns based on customer behavior and engagement.

Free trial: Yes
Pricing starts at $20/mo

Email Automation platform for ecommerce - Drip

GetResponse

GetResponse helps you connect directly with your audience using personalized email marketing and webinars. You can start using their prebuilt email templates and create your campaign in no time. 

Free trial: Yes
Pricing starts at $15/mo

Keap

With Keap, you can automate any sales or marketing process. Besides email automation, Keap offers CRM, appointment scheduling tools, and a messaging platform.

Free trial: Yes
Pricing starts at $79/mo

Paid campaigns automation platforms

Using paid campaign automation platforms, you can build your campaign in no time and manage all of your PPC channels from one place.

AdRoll

AdRoll is designed for ecommerce. AdRoll centralizes essential marketing and advertising activities, helping you keep consistency across channels and bring relevance to your customers.

Paid campaigns automation platform for ecommerce - AdRoll

Metadata.io

Metadata.io automatically optimizes hundreds of campaigns across paid media for pipeline impact and marketing qualified leads (vs. vanity metrics such as impressions/clicks). Metadata.io helps you find the best combination of text, creatives, and audiences.

Free trial: Yes
Pricing starts at $3,750

Paid campaigns automation platform - Metadata.io

Revealbot

Revealbot lets you automate all of your Facebook ad, Google ad, and SnapChat ad campaigns. It helps you find the best campaigns across each platform and spend on only those that convert.

Free trial: Yes
Pricing starts at $99/mo

Paid campaigns automation platform for Facebook, Google and SnapChat - Revealbot

Trapica

Trapica is an AI-powered platform that lets you find the most relevant audiences for your campaigns and scale your ads autonomously based on real-time results Trapica works across different PPC channels. 

Free trial: No
Pricing: custom

Paid campaigns automation platform - Trapica

Shoelace

Shoelace helps you choose the best performing messaging, ad format, and creatives for your audience. It also lets you precisely segment users and deliver personalized ads based on user behavior on your website.

Free trial: Yes
Pricing starts at $249/mo

Paid campaigns automation platform - Shoelace

Lead management automation platforms

These platforms are designed to provide a set of mechanisms in a combination that allows you to take control of lead generation.

Act-On

Act-on helps you attract better prospects, nurture leads at scale, convert more leads, and close opportunities faster. Act-on offers tools to let you deliver a personalized web experience for your customers.

Free trial: Yes
Pricing starts at $900/mo

Lead management automation platforms - Act-on

LeadSquared

LeadSquared lets you organize your lead capture, lead management, and sales management. Using LeadSquared, you’ll be able to push your leads faster down the sales funnel and build meaningful relationships with prospects.

Free trial: Yes
Pricing starts at $249/mo

Lead management automation platforms -  LeadSquared

Salesfusion

Salesfusions uses nurture marketing to help you score leads to prioritize sales outreach and move prospects through the funnel more efficiently than you could with traditional email marketing.

Free trial: No
Pricing starts at $1000/mo

Lead management automation platforms - Salesfusion

Jumplead

Jumplead will help you convert visitors into leads and nurture your prospects. They offer landing pages and forms, email marketing, lead management, and messaging tools.

Free trial: Yes
Pricing starts at $249/mo

Lead management automation platforms - Jumplead

Chat automation platforms (chatbots)

Chatbots can automate FAQ, communication with customers, and sales and marketing processes. It can also become another lead generation channel.

ChatBot

ChatBot is an all-in-one platform to create, deploy, and track chatbots across channels (Facebook, Slack, LiveChat, websites). With ChatBot, you can create custom chatbots in minutes using an easy to use drag-and-drop interface or implementing a ready-to-use template.

Free trial: Yes
Pricing starts at $50

Chat automation platform (chatbot) - ChatBot.com

Chatfuel

Chatfuel lets you build chatbots for Facebook Messenger. With Chatfuel, you can increase sales, deliver personalized marketing, and automate customer support.

Offers trial and freemium plan

Chat automation platform (chatbot) - Chatfuel

Flow.xo

Flow XO allows you to quickly build conversational bots and connect them with over 100 integrations. With Flow.xo you can increase user engagement, automate repetitive tasks and processes.

Free trial: Yes
Pricing starts at $19

Chat automation platform (chatbot) - Flow.xo

Mobile marketing automation platforms

These tools automate actions used to engage users, such as push notifications or in-app messaging. They can also monitor actions related to a mobile marketer's workload.

Airship

Airship lets you send contextual messages at every stage of the customer lifecycle. Channels included in this platform are push notifications, in-app messages, SMS, mobile wallet, and email.

Free trial: No
Pricing: custom

Mobile marketing automation platform - Airship

Leanplum

Leanplum uses a visual campaign composer to build your workflows and manage your campaigns and mobile marketing automation. Available channels are in-app messages, push notifications, app inbox, email marketing, and web push notifications. This platform enables easy tools for A/B testing to help you test your hypothesis and improving your campaigns’ performance. 

Free trial: No
Pricing: custom

Mobile marketing automation platform - Leanplum

Swrve

Swrve is an AI and ML-powered marketing automation platform built to boost your users’ engagement using real-time, multichannel communication. It offers advanced personalization, segmentation and A/B test solutions to boost your mobile marketing campaigns performance. Available channels are push notifications, in-app notifications, SMS, web-push notifications, email, and OTT in-app.

Free trial: No
Pricing: custom

Mobile marketing automation platform - Swrve

Social media automation platforms

These tools can help you to automate things like posting and sharing content on Facebook, Twitter, and other platforms.

Hootsuite

Hootsuite is a full-feature social media automation tool. You can schedule content, curate from a pre-approved library, and monitor conversations about your brand, industry, and more.

Free trial: Yes
Pricing starts at $29

Social Media automation platform - Hootsuite

Buffer

This tool lets you easily schedule and curate content. It also has advanced analytics that helps you measure engagement and the results of your social media campaigns. It works across Facebook, Instagram, Twitter, Linkedin, and Pinterest.

Free trial: Yes
Pricing starts at $15

Social Media automation platform - Buffer

CoSchedule

CoSchedule offers solutions for planning and strategizing social media content in advance. CoSchedule’s suggestions are based on your results and make it clear what resonates so you can improve your future performance.

Free trial: Yes
Pricing starts at $80/mo

Social Media automation platform - CoSchedule

Sprout Social

Sprout helps businesses extract real business value out of social media through effective engagement, publishing, listening, and analytics tools.

Free trial: Yes
Pricing starts at $99

Social Media automation platform - Sprout Social

Mention

Mention lets you track mentions across different channels, not just social media. You can keep track of how your campaigns spur conversations across the web. Using Mention, you can also track competitors and industry trends.

Free trial: Yes
Offers freemium version

Social Media automation platform - Mention

Pricing automation platforms

Pricing automation tools are designed with ecommerce in mind and help businesses keep their prices competitive. 

Prisync

Using Prisync, you can simply listen to your competition, optimize prices, and maximize revenue from a single dashboard. Additionally, this platform gives you advanced analytical tools. Prisync is integrated with Magento and Shopify.

Free trial: Yes
Pricing starts at 59/mo

Pricing Automation platform - Prisync

Wiser

Using Wiser, you can track your most important competitors online, identify when and where they adjust prices, and select competitors you want to compete with. You can simply configure and apply any number of pricing rules to your products across channels.

Free trial: No
Pricing: custom

Pricing Automation platform - Wiser

Informed

Informed provides the tools and insight needed to maintain a competitive advantage. Besides listing and competition reporting, this platform gives you access to algorithmic repricing strategies created to increase your profit margin and win more customers.

Free trial: Yes
Pricing starts at $99/mo

Pricing Automation platform - Informed

Skuuudle

With Skuuudle you can track competitors and marketplaces, find matching competitor products, and find opportunities to raise prices safely. It also offers predictions based on your past performance to help you stay ahead of the curve.

Free trial: Yes
Pricing starts at $89/mo

Pricing Automation platform - Skuuudle

Loyalty and referral marketing automation platforms

These tools automate referral marketing and remove roadblocks that stop customers from referring you.

ReferralRock

Referral Rock offers a website referral widget, automatic enrollment, referral program invites, and advocates sharing via email, social, SMS, unique links, and codes. You can build your workflows using a visual builder.

Free trial: Yes
Pricing starts at $200/mo

Referral Marketing automation platform - ReferralRock

Ambassador

Ambassador automates and helps you manage your referral, affiliate, influencer, and partner marketing programs. This platform automates enrollment, simplifies communication, provides tracking, and runs reporting.

Free trial: No
Pricing: Custom

Loyalty and Referral Marketing automation platform - Ambassador

If I have missed any tool that you think should be listed in this article, let me know.