Cyberpunk 2077: The Art of Building Hype

Dec 14, 2020
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In this episode, I want to talk about Cyberpunk 2077’s journey of marketing, building hype, and what you can learn from it.

Introduction | Seven Years of Development

Chapter 1 | Hype Marketing and The Art of Surprise

Chapter 2 | Social Engagement and Brand Personality

Chapter 3 | Collaborations

Chapter 4 | Extinguishing the Social Media Fire

Summary | Cyberpunk 2077 Gameplay

In this episode, I want to talk about Cyberpunk 2077’s journey of marketing, building hype, and what you can learn from it.

Introduction | Seven Years of Development

Chapter 1 | Hype Marketing and The Art of Surprise

Chapter 2 | Social Engagement and Brand Personality

Chapter 3 | Collaborations

Chapter 4 | Extinguishing the Social Media Fire

Summary | Cyberpunk 2077 Gameplay

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