Cyberpunk 2077: The Art of Building Hype
Dec 14, 2020
In this episode, I want to talk about Cyberpunk 2077’s journey of marketing, building hype, and what you can learn from it.
Introduction | Seven Years of Development
Chapter 1 | Hype Marketing and The Art of Surprise
Chapter 2 | Social Engagement and Brand Personality
Chapter 3 | Collaborations
Chapter 4 | Extinguishing the Social Media Fire
Summary | Cyberpunk 2077 Gameplay
In this episode, I want to talk about Cyberpunk 2077’s journey of marketing, building hype, and what you can learn from it.
Introduction | Seven Years of Development
Chapter 1 | Hype Marketing and The Art of Surprise
Chapter 2 | Social Engagement and Brand Personality
Chapter 3 | Collaborations
Chapter 4 | Extinguishing the Social Media Fire
Summary | Cyberpunk 2077 Gameplay
