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Anticipating Disruption with Conversational Advertising
Conversational advertising is upending traditional approaches to advertising. Print, radio, TV, and online advertising have all had their moments in the spotlight, but the interactions they produced were largely the same: a one-way impression forced on the viewer or listener.... read more
5 Marketing Lessons from Super Bowl LIV
Some Sundays are more special than others. Can they get any more unique than Super Sunday? I don’t think so. When you think about it, hardly any other sporting event can compete with the buzz generated by the Super Bowl. I come from a corner of the world where football has a... read more
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Best Super Bowl Commercials of 2019 (Plus This Year’s Crazy Numbers)
Go Patriots!... Again. Super Bowl LIII is officially over, leaving The New England Patriots with the sixth Super Bowl win (sorry, LA Rams!). Both sides’ defense was so strong that it resulted in the lowest-scoring Super Bowl of all time, with the 16 total points scored... read more
It’s Christmas Time – Best Christmas Ads of 2018
The Christmas time is coming! Among us, there are two kinds of people: those who love Christmas and… Yes, Grinches. Grinches like to grumble about the holiday decorations and songs, about crowds of people, about the fact that they need to buy gifts, or because they hate cleaning.... read more
Best Super Bowl 2017 Commercials – Event by the Numbers
The 51st championship game of the National Football League is a thing of the past now. Patriots finally won with Falcons (even though we all thought Falcons would win for the first time in their history!), Lady Gaga opened the halftime show, and we’ve seen this year’s best... read more
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The Alchemy of Ads: Jesus, Marvin and Legendary Man
Welcome to the fifth episode of The Alchemy of Ads! I’m quite sure you have already seen Best Super Bowl 50 commercials I’ve posted after a Big Game, so today we will focus on something else. Grab a cup of tea, sit comfortably in your chair and enjoy! Perfect storytelling: Dear... read more
The Alchemy of Ads Special: The Best Super Bowl 50 Commercials
Super Bowl 50 is now officially a thing of the past. Denver Broncos took down Carolina Panthers, Lady Gaga sang the national anthem (and nailed it), Coldplay rocked the Levi's Stadium at halftime. But of course, Super Bowl is not only about the NFL and entertainment, it’s also... read more
The Alchemy of Ads: Best Super Bowl XLIX Commercials
As January ends, all eyes turn to the San Francisco Bay Area where the Golden Super Bowl will be held. It’s been half a century since the first Super Bowl in Los Angeles Memorial Coliseum and much has changed since then! One of the things that changed was the price of Super Bowl... read more
The Alchemy of Ads: Best Ad Campaigns of 2015
In this episode of Alchemy of Ads I have prepared something very special for you: the greatest, most creative and important ads. Get ready for best campaigns of 2015. Let’s learn from the best! Emily’s Oz Comcast’s “Emily’s Oz” advert is a proof that a good story is as much... read more
The Alchemy of Ads: It’s Christmas Time!
Welcome to the first episode of The Alchemy of Ads! In today’s post, I am going to show you a couple of brilliant commercials that perfectly capture the spirit of Christmas. Some of them are funny, some of them - heartwarming, but at the same time all of them are perfect... read more