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When I joined LiveChat, I had zero experience with email marketing or creating newsletter content. However, I was the one to take over creating the LiveChat newsletter. I knew what the most popular email marketing tools were, but that was it. I had to catch up as quickly as possible. What do you do when you want to ask for recommendations? You either go on social media or any community you belong to and ask your friends and followers about their favorite newsletters. I asked on the Buffer Community.
The community delivered huge value, and I came away with a dozen newsletters to take a look at. I wasn’t a fan of all of them and eventually unsubscribed from a few. Four of them turned out to be real gems, though.
theCLIKK has been my favorite newsletter ever since I saw it in my inbox for the first time in March. It’s got everything you need in a marketing newsletter like marketing news, tools, and advice. All topped with fantastic copywriting and a sense of humor that makes you chuckle while reading.
The team behind theCLIKK says it’s delivered to their 20,000+ subscribers daily. Actually, I double-checked, and apart from weekends, they don’t send the newsletter on Mondays either. Anyway, the value that you get in every single issue of their newsletter is second to none. I can’t tell you how many times I sourced my article ideas from theCLIKK.
Some sections of theCLIKK are constant and reappear daily, while other sections rotate depending on the day. Occasionally, they celebrate birthdays and share stories of the most influential people, like Elon Musk, or take their readers down memory lane remembering the most iconic products’ timelines.
I can’t imagine the amount of work that the team behind theCLIKK puts into their newsletters. They surely prepare some of their content in advance. Still, they send it out four times a week, and it’s always packed with so much valuable content that I can only be thankful that it’s still free.
2. Marketing Examples
Marketing Examples comes in a close second. Before I tell you about the newsletter itself, there’s one thing you need to know about Harry Dry, the man behind Marketing Examples. It’s a story about how he went “From lying in bed with zero ideas to negotiating with the biggest superstar on planet earth.” Any ideas who he negotiated with? Mr. West. Kanye West.
One night, Harry came up with the idea of a dating app for Kanye West fans. While it sounds foolish at first, the more you think about it, the more sense it makes. Kanye has built an empire, and his music isn’t the only reason why people follow him. In fact, he’s made a bigger part of his fortune thanks to fashion and his Yeezy brand, and not his rap. He’s got hundreds of millions of fans. You get the picture. There’s potentially a vast target audience. Harry knew that and started working on Yeezy.Dating. It was a fascinating journey, but we don’t have the time and space to get into the details.
Now, someone who pulled off something like this has got to have a cool newsletter, right? Marketing Examples is a newsletter that delivers one practical case study each week. It focuses on different aspects of marketing, from copywriting to SEO, content promotion, and more.
The best thing about Marketing Examples is that they are super easy to digest. You look at his, well, examples, and you’re wowed by how brilliant ideas are often within arm’s reach, and yet we overlook them equally often.
I also like Harry’s newsletter content because he repurposes it for different platforms to reach even more people, and it works exceptionally well on Twitter. Just take a look at that thread:
What’s not to love about such high-quality content handed to you like this?
3. Kevan Lee
I asked about newsletter recommendations on the Buffer Community, so it shouldn’t come as a surprise that someone pointed me towards the Kevan Lee newsletter. Kevan is the VP of marketing at Buffer, and he knows his stuff. I mean, is there anyone in the digital marketing space who doesn’t know Buffer?
As we learn from his signup form, Kevan writes about marketing, tech, startups, and many other things. He shares “a weekly update on ways to be a better marketer, brand-maker, team-builder, and person.” I have to admit, the email from him is the one I look forward to the most on a Monday morning.
The thing that I value the most about Kevan's newsletter is that he always recommends articles to read that hit super close to home. Apart from those recommendations, there’s always a piece of content that he discusses in detail, and he shares lots of valuable insights that many marketers could add to their playbooks.
4. Exploding Topics
If you’re a writer, sooner or later, you’ll find yourself at that point when you have no idea what to write about. Those uninspired moments come and go, and there are different ways to cope with them. We have a bunch of quality SEO tools at our disposal. Some of us will log in to Ahrefs, for instance, only to find highly competitive keywords that will take a tremendous amount of work and time before you even start ranking for them. Others will take a look at alternatives like Exploding Topics.
Formerly known as Trennd, Exploding Topics was acquired in 2019 by the SEO giant, Backlinko, and it quickly started gaining steam. As they claim on their website, they “surface rapidly growing topics before they take off.” They break down the way they work into four easy steps:
I liked the idea from the start, and I quickly subscribed. Once again, we’re talking about a weekly newsletter. Each issue presents four different topics, and I often catch myself thinking that I wouldn’t even think about some of them as terms that people genuinely search for.
Each keyword comes with a graph presenting how the search volume of a specific keyword has changed over time. A cool bonus compared to how the team behind Exploding Topics presents those keywords on their website is that they describe those keywords in much more detail. They briefly explain what the keyword is about, and trust me, without a proper explanation, I wouldn’t know what some of those keywords mean. They also explain their growth in popularity and share their predictions on how a keyword will perform in the future.
5. Success newsletter
Those of you who overlooked our rectangular subscribe button in the bottom left corner can now catch up. We send monthly newsletters summarizing awesome content published on our Success platform.
If you’re a reader, you'll want to dig deeper into our longer articles created by our team and our contributors. You can also catch up with the latest business news. And, if you like to consume content by watching videos, we have an entire video section created by Marcos and Kaia. Our content helps you run an online business, improve sales and communication, and master the tough art of customer support. It’s everything you need to grow your business, served up just the way you like it.
These are just a few of my personal favorites that I’ve subscribed to over this year. I’m sure there are many more top-quality marketing newsletters that I haven’t heard of yet. Looking forward to your recommendations!