David Street

Copywriter, Success

About me

Member of the Success editorial team. I combine technical expertise and a clear writing style to publish articles that quickly help readers understand the big picture.

I worked for years as a systems engineer and still have a strong interest in breaking down complex problems to present them in a way anyone will understand. I dig into detailed data where necessary. Statistics and charts are useful to explain complex ideas, but an elegantly written paragraph can also do the job.

I read everything from classic literature to science magazines to keep a broad perspective. My two cats remind me that I also need to take a break and eat something now and then.

Read my articles

News in a Number: The Cost of a New Netflix Film

2 min read | Jun 04 |

David Street

News in a Number: The Cost of a New Netflix Film

$8,000 The production cost of Cook Off, a Zimbabwean romantic comedy to be released on Netflix in June That’s clearly less than the usual cost of a film or series... read more

VW Partners With Argo AI, Industrial Dinosaurs Evolve

2 min read | Jun 03 |

David Street

VW Partners With Argo AI, Industrial Dinosaurs Evolve

Volkswagen and Ford are joining forces, through a partnership with Argo AI, to better compete in the self-driving car market. This move is intended to put VW and Ford on... read more

Businesses Should Let the Light in to Get More Productive Employees

2 min read | Jun 02 |

David Street

Businesses Should Let the Light in to Get More Productive Employees

Business leaders often wonder how to get more out of employees. This kind of thinking can quickly take a dark turn. It’s not hard to find examples of workers who have... read more

The Basketball Hot Hand Debate Shows We Should Be Skeptical of Trends

2 min read | Jun 01 |

David Street

The Basketball Hot Hand Debate Shows We Should Be Skeptical of Trends

Trends are trending. Business conversations all over the world stop when someone throws up a line graph and proclaims, “This is the 10-year trend. It even appears to be... read more

News in a Number: The Business of Launching Astronauts

2 min read | May 29 |

David Street

News in a Number: The Business of Launching Astronauts

$31 million Savings per astronaut when NASA launches with SpaceX instead of the Russian space agency NASA and SpaceX will try again tomorrow to launch two American... read more

A Rare Inside Look at a “Viral” Marketing Moment

2 min read | May 28 |

David Street

A Rare Inside Look at a “Viral” Marketing Moment

The lights went out in the Superdome for 34 minutes. Super Bowl XLVII ground to a halt. But the Oreo marketing team kept working and came up with a clever tweet. Power... read more