If you’re as much of a The Office fan as I am, then you’ll likely remember a couple of episodes, where the sales staff anxiously awaited the arrival of so-called “sales-qualified leads” (or, more accurately, competed against one another for them). And there was a good reason for... read more
Sell10 min read | Nov 10 | Kasia Kowalska and Ania Rubkiewicz
As a marketer, I know that sometimes it’s hard to decide when a marketing qualified lead should be passed on to sales. Unsurprisingly, it comes down to answering the... read more
Sell14 min read | Jul 13 | Ania Rubkiewicz and Kasia Kowalska
Can you imagine that companies lose at least $1 trillion annually because of poor sales cycle management? This can be avoided or at least reduced with a clearly... read more
Sell11 min read | Jan 18 | Ania Rubkiewicz and Kasia Kowalska
Growth is probably one of the most important objectives for any company, apart from survival, of course. And when we think about business development, one of the things... read more
11 min read | Jan 18 | Ania Rubkiewicz and Kasia Kowalska
Growth is probably one of the most important objectives for any company, apart from... read more
Sell11 min read | Jan 18 | Ania Rubkiewicz and Kasia Kowalska
Growth is probably one of the most important objectives for any company, apart from survival, of course. And when we think about business development, one of the things... read more
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