6 Tools That Will Help You Increase Your Customer Acquisition Rate

Khyati Sehgal
9 min read
Jul 12, 2017
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Customer acquisition rate

Acquiring new customers is never easy. It is a huge battlefield and every day there is a new enemy trying to take your piece of the cake. Thankfully, there are several tools that can help you increase customer acquisition rates by helping you understand your market as well as providing you with the ability to create entertaining and engaging content that will attract new customers.

These are some of the best tools that can help you attract more visitors to your site, find out what they want, and urge them to try out your products or services.


There are several recognized names when it comes to e-mail marketing, but Mailchimp is probably one of the best when it comes to increasing your number of customers. It helps you by hosting your mailing list and growing it with effective sign-up forms that you can easily create and embed onto your website with only basic HTML know-how.

The company also allows you to create e-newsletters that you can send to your customers, while also enabling you to automate e-mails using autoresponders. Most importantly, Mailchimp enables you to gauge which of your e-mail campaigns are successful and which ones are most effective by showing statistics on your campaigns including, click-throughs, forwards, and open rates.

With that information at your fingertips, you can easily engage in some split-testing shenanigans and try sending out different headings or changing the contents of your e-mails to see which ones reap better results.

How MailChimp improves your customer acquisitions

MailChimp makes it easy for potential customers to allow you to continue keeping in touch with them. It provides easy sign-up pages, which increases the number of people that you can communicate with via e-mail. It also allows you to have real-time interactions or autoresponders that help you automate your e-mail marketing.

In short, MailChimp makes it easy for you to get subscribers for your e-mail campaigns, while also helping you deliver e-mails that are visually appealing and hopefully, turn interested site visitors into paying customers.

Increase customer acquisition rate


Coming up with useful, educational, and entertaining content is never easy. You cannot just rely on tips, evergreen articles, and how-to videos. While this type of content can still be used successfully, there are other options out there that could work much better when it comes to attracting new customers.

Content that is fun, simple to use and provides an answer to the most common questions your potential customers might have. Calculators and quizzes provide you exactly that. They allow you to engage with your audience throughout the funnel and drive referral traffic & increase lead generation.

You don’t have to take my word for it. 88% of marketers believe that interactive content helps them differentiate their brand and stand out amongst the competition followed, while a whopping 93% of them also agreed that interactive content is a great way to educate your buyers. If that isn’t enough to convince you, you should also note that visual content is 40 times more likely to be shared which can be a significant boost to your brand’s reach.

Through Outgrow, any marketer can easily build interactive experiences without developers or designers. Once marketers create interactive ROI, cost & savings calculators, fun quizzes and recommendation engines with Outgrow, they can incorporate them into their advertising, websites, mobile apps, social media, SMS and email communication.

Some of the things that set Outgrow apart:

How Can Outgrow increase your customer acquisition rate

Through Outgrow, any marketer can easily build interactive experiences without developers or designers. Once marketers create interactive ROI, cost & savings calculators, fun quizzes, and recommendation engines, they can incorporate them into their advertising, websites, mobile apps, social media, SMS and email communication.

Visual Website Optimizer

What type of layout would invite more visitors to stay on your site? Would use a red button drive more of your site's visitors to buy your products? Or would a blue button do better? Visual Website Optimizer is one of the best tools to shine a light on this kind of questions.

Visual Website Optimizer provides you with A/B testing tools that can help you test your landing pages even without the help of technical gurus. It can also be used for usability testing, both with the aim of increasing your site's visitors.

While you might need a little coding knowledge to use VWO, they have a simple WYSIWYG editor that helps you customize the elements that you want to test. It also culls data from different platforms such as Site Catalyst and Google Analytics, and can work with CMSes such as WordPress and Joomla.

The fun doesn’t stop there. Some other notable features include:

How Visual Website Optimizer improves your customer acquisition rate

Having a bad Web design and poor user interface can make your visitors exit your Web site. Think about it, when was the last time that you patiently tried to read a Web page that was hard to read, or tried to find a link that was not readily visible.

With Visual Website Optimizer, you not only know which layouts, fonts, and content would help you get more visitors to your site, you can also get tips and ideas on how to keep them from leaving your Web site or online store.

Perhaps, keep them long enough to learn more about your merchandise, sign up for your e-mail newsletter or buy your products. It helps you take out the guesswork when it comes to your Web site's usability, readability, and attractiveness.

Google Analytics

This Web analytics service is offered by the search giant Google and gives you a wide array of analytics and reporting tools, no matter how big or small your website is.

You can use it to get to know your site's visitors, including where they came from, how long they stayed on your site, and how many pages they visited. And that is just the tip of the iceberg. You can also find out what pages referred your visitors to your site, which social media platform directs the most prospects to your site, and which piece of your content is drawing the highest number of visitors.

As you can see, the insights that Google Analytics provides is priceless – and the good news is that you can get these information for free. Well, mostly for free. You will have to pay a small fee to access some more advanced features.

According to National Geographic's senior director for Marketing Analytics Mia Vallo, using Google Analytics helped them increase engagement by 33% and clickthroughs by 21%. Impressive number considering the fact that we are talking about already established brand.

How Google Analytics helps you attract more customers

Knowing where your customers are coming from, allows you to also use that source to gain even more visitors to your Web site. For instance, if you find that a lot of your site visitors come from Facebook, that could tip you off that most of your target audience is there and that you should increase your Facebook marketing efforts to attract even more potential customers to your site.

With the numbers you get from Google Analytics, you can decide what type of content to produce, and where to promote it. A valuable information if you are looking to increase your customer acquisition rate.

Customer acquisition rate


Sometimes, visitors to your site might not have the time to go through your materials, or they might have questions regarding your product or service. A live chat system can help ensure that you are there to answer their questions.

LiveChat can help you deliver instant answers to your customers, and increase revenues as a result. It can also help you retain customers – as with the case of GetResponse. What’s more, LiveChat gives you reports you need to effectively manage your chat support team and improve the overall quality of your live chat services.

If you’re still not convinced, remember that the availability of information on the internet has made us impatient and a prompt response could go a long way in converting a prospect into a long-term customer.

How LiveChat can get you more customers

Very often, the decision to fill out that shopping cart and complete the order is only a couple of questions away. LiveChat can ensure that you are able to answer these questions, instead of having potential buyers leave your site to seek answers – and subsequently buy – somewhere else.

It also enables you to deliver better and faster customer service, allowing your visitors to have a better experience with your site, your online store, and your brand.

Bounce Exchange

Touted as the “fastest growing software company in the United States” in 2016, Bounce Exchange offers conversion rate optimization by analyzing a user’s behavior online.

Some of the data that goes into the equation:

They call this system a “behavioral automation”.

Based on these comprehensive online behaviors, marketers can then implement direct marketing efforts tailored to personal experiences. Currently, the company has over 200 million digital profiles of people.

Bounce Exchange’s behavioral marketing strategy enables users to improve their web traffic by giving custom-made content to distinct visitor segments. Its main goal is to make websites way more useful and less frustrating to visitors. Behavioral marketing improves a website’s user-friendliness by making sure online transactions are smooth – for instance when a user browses the catalog using a desktop but checks-out using a mobile device.

How Bounce Exchange can help you add more customers:

Personalization is very effective in getting customers to buy your products because it speaks to their own individual preferences, tastes, and interests. And Bounce Exchange makes it all very easy. What's more, you can rely on Bounce Exchange to help you give your customers a more meaningful experience which can often result in increasing the numbers of new and repeated customers.

Create engaging content based on the right data

The ability to attract new customers is heavily dependent upon the quality of your content and its placement. The only way to excel in both areas is to have the right information at the right time.

Improving your customer acquisition rate requires a holistic approach, which, in turn, requires you to be on top of your content, your site, and your pages. With these tools, you can steadily build and expand your customer base while also taking out the guesswork!

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