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From Chat to Email: Nurture Leads with the Mailchimp & LiveChat Integration

Wojciech Guminski
4 min read
updated: Jun 15, 2023

Attention all LiveChat and Mailchimp users! Are you ready to take your customer engagement to the next level? Look no further than the LiveChat and Mailchimp dynamic duo.

The LiveChat and Mailchimp integration is a game-changer for businesses that want to streamline email campaigns. With this match, you can combine chats with emails in a seamless and pleasant way. 

Save time and resources while increasing productivity and ultimately, profits.

Mailchimp automation as a follow-up to a finished chatLink icon

Imagine you just had a chat with a customer service agent who solved your issue in a jiffy. You’re feeling relieved and ready to take on the world again. But wait, what’s this? An email arrives in your inbox just minutes later, and it’s from the company you just chatted with. Oh no, it’s not a spam email, it’s an automated follow-up!

You might be thinking, “Oh great, another generic email. I guess I’ll just click delete and move on with my life.” But wait! This email is different. It’s like the company read your mind and knew exactly what you needed. The email offers you additional resources and tips that could help you get more out of the product or service you’re using.

You’re pleasantly surprised by the level of service you received, and you can’t help but think, “Wow, this company knew exactly what I needed before I even knew I needed it!”

In all seriousness, the combination of human interaction and automated follow-up is a powerful tool that can help companies create a customer experience that’s both efficient and personalized. It’s like having your own personal concierge service, minus the fancy hat and snooty attitude.

By sending these automated emails, you can keep your customers engaged and informed without requiring any extra work on your end.

This feature will save you time and effort while positively affecting a surprising number of areas of your business by:

  • Delivering an ever-present helping hand to your support team,
  • Boosting sales while working as your sales team’s communication channel,
  • Serving as a vehicle for cross-sale campaigns,
  • Handling big campaigns like Black Friday and the like,
  • And showing appreciation with discounts and promos.

And these are just the simplest interactions that you can set up with the integration. Check out the ideas for follow-up emails that you can automate with the LiveChat and Mailchimp integration:

- Survey Your Customers in Style with Mailchimp

- Upsell and Cross-Sell with the Mailchimp Integration

- Rediscover Your Product‑Market Fit with Mailchimp

You can combine these examples into a structured email journey covering all the essential services a customer could expect. So, what are you waiting for? Try out this integration and see how your customer satisfaction skyrockets!

Mailchimp automation as a targeted extension to the chatting experienceLink icon

Picture this: you’re chatting with a customer about business-related stuff, the usual. They mention a particular interest they have in a new product or service you offer. Your ears perk up, and you realize this is your chance to not only make a sale but also to impress them with your top-notch customer service skills.

So, without missing a beat, you tag that chat with a dedicated label, triggering a targeted email campaign that speaks directly to their interests. It’s like magic, but better - because it’s all about making the customer feel like a VIP.

And let’s be real, who doesn’t love feeling valued and taken care of? The customer is ecstatic that you remembered their interests and took the time to follow up with them in such a personalized way. They’ll sing your praises to all their friends and you’ll have a loyal customer for life.

By targeting customers with an email campaign tailored to their needs, you are engaging with them in a personal, yet subtle way, and showing them that you truly care about their experience with your brand.

Personalization is a must in a modern marketing strategy and this is a great opportunity to implement it in your business. Check out the 3 free extensions ideas you can benefit from instantly:

- Target the Right Audience with the Mailchimp Integration

- Close More Deals with Time-sensitive Offers via the Mailchimp Integration

- Surprise Customers and Gain Loyalty with the LiveChat-Mailchimp Integration

Say goodbye to generic email blasts and hello to targeted campaigns that truly convert!

The LiveChat & Mailchimp duo has even more goods in stock. Let in a fresh stream of subscribers through interactive engagement features like targeted pop-ups and pre/post and in-chat surveys. Learn how to gain new leads from the combined power of chat and email.
The LiveChat & Mailchimp duo has even more goods in stock. Let in a fresh stream of subscribers through interactive engagement features like targeted pop-ups and pre/post and in-chat surveys. Learn how to gain new leads from the combined power of chat and email.

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