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Upsell and Cross-Sell with the Mailchimp Integration

Wojciech Guminski
2 min read
updated: Jun 14, 2023

As customer preferences and market trends evolve, businesses must stay ahead of the curve by engaging their customers in an exceptional way. And nothing wins customers’ hearts like convenience. 

Integrating LiveChat with Mailchimp makes your company accessible in the best possible way. Customers can receive complementary offers, share feedback, and access helplines through the most popular business-wise communication medium - email. 

All you need to do is trigger an automated journey on the basis of a selected chat tag. Let’s explore a use case that highlights the potential of this integration.

Use case scenario: cross-selling additional products based on customers’ shopping historyLink icon

Introducing Jack, a customer browsing your online store for the perfect king-size bed to complete his new bedroom. He starts chatting with Sarah, one of your agents, seeking advice on the best bed to fit his requirements.

Chat Dialogue:Link icon

The chat ends and:

- Jack ends up buying his bed worthy of a king

- Sarah tags the chat with “Dream-oasis-purchase-successful”

Thanks to the chat-tagged event triggering the Mailchimp journey, a week later, Jack receives an email. It includes ideas on how to further complement his taste in bedroom decor.

Email Content:Link icon

Conclusion: accessibility and convenience in one integrationLink icon

In our use case:

  • The agent helped the customer find the perfect king-size bed on chat.
  • After completing the chat, the agent tagged it with a predefined LiveChat tag. 
  • Thanks to the integration, the LiveChat tag triggered a specific Mailchimp email journey.
  • The follow-up email focused on personalized product recommendations based on the purchase history.

Be like Sarah. Leverage Mailchimp’s personalized product recommendations feature, and make cross-selling a seamless experience.

Set up your own chat and email in tandem with our step-by-step guide.

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