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Rediscover Your Product‑Market Fit with Mailchimp

Wojciech Guminski
2 min read
updated: Jun 12, 2023

In a world where customers’ needs are in the spotlight (rightly so!), staying ahead of the competition requires regular engagement and feedback from your customers. Convenience and accessibility give you a nice leg up, but how can you win your customer’s attention? Creativity is the answer.

Integrating LiveChat with Mailchimp merges chats and emails into a continuous conversation that revolves around your product. Gain your customers’ attention by sending them the right message in the right way. 

Use Case Scenario: keeping an eye on the market by interviewing customers via emailLink icon

Meet Kevin, a customer looking for a men’s fragrance that suits his preferences on your online store. He starts chatting with Mike, one of your agents, seeking advice on a suitable cologne.

Chat Dialogue:Link icon

The chat ends and:

- Mike tags the chat with the “market_check” tag, which triggers the Mailchimp email journey for Kevin.

- Kevin ends up with a perfect cologne. After spending two weeks smelling like citrus, mint, and lavender, Kevin gets surprised by an email from his now favorite online fragrance shop. It asks about his opinions on how the cologne performed in comparison to other brands on the market.

Email Content:Link icon

Conclusion: harness the power of LiveChat and Mailchimp for market insightsLink icon

In the presented use case:

  • The agent guided the customer to a suitable product based on their preferences. 
  • After completing the chat, the agent tagged it with a predefined LiveChat tag. 
  • Thanks to the integration, the LiveChat tag triggered a specific Mailchimp email journey.
  • The follow-up email focused on gathering market insights based on the purchase made on chat.

This approach keeps the conversation natural, relevant, and engaging, while also providing valuable data for your business. You can also make customers feel important to your brand and build loyalty.

Set up your own market survey by following our step-by-step guide.

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