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Anyone who has managed an e-commerce business knows how difficult it is to sell online and boost returns on investment. Even the best online sellers have to constantly innovate in order to sustain their sales growth. This is where e-commerce website tools come handy.
E-commerce is growing like never before, and the number of e-commerce tools is growing just as progressively - over 5,000 different were reported in 2017 along. There is also a number of types of technologies to use to operate your online retail business - from the e-commerce platform to payment systems, to CRM, LiveChat, SEO, and other tools.
The tasks could vary from the following:
- Regularly monitor your KPIs to detect any possible problems with your website.
- Turn potential clients into paying clients and keep them in your sales cycle.
- Send right emails at the right time and track conversions.
- Track brand mentions and find leads on social media to help improve brand awareness.
Immediately respond to customer enquiries to handle their problems.
- Manage and update social media accounts at least once a day.
But first and foremost you need to make sure your site is nicely optimized and is popping up on the first page of the SERP for mobile and desktop search results. Then you need to make sure your customers are getting the best possible shopping and support experience. And of course, you would need to make sure that your clients are engaged in every step of their customer journey and are advocating your brand through happy encounters with your business.
There are hundreds of tools that help you achieve these objectives. Let’s review a few that I’ve tested myself and can give you practical insights from the inside the tools.
1. SE Ranking
SE Ranking SEO software is a powerful marketing platform that helps businesses of any model climb to the top of the search results. The platform includes a set of useful tools with extra options and special features like marketing plan, website audit, keyword rank tracking for all locations and devices, social media management, SEO potential, page changes monitoring and many other features.
SE Ranking allows you to work on many projects within the same platform and measure the success of your online store. If you are a specialist within the marketing team, the tool is also helping everyone to be on the same page so to speak. For example, page changes monitoring helps marketing teams track any changes that take place on the website made by their colleagues. That prevents miscommunication problems and any penalties from the search engines that might occur because of the change.
Many e-commerce owners are aware of the importance to rank highly in mobile search. Google says that a third of all mobile searches are local and location-related mobile searches are increasing 50% faster than mobile search overall. Ranking on the first page in SERPs helps ecommerce websites not only stand out from the crowd, it also boosts website traffic and eventually increases sales. That’s why it is important to track rankings in a particular location.
SE Ranking checks the rankings for a specific location and for all devices - always accurate and detailed down to a city or zip code. Google Maps are also included. The integration with Google Search Console and Google Analytics allows analyzing all search terms that lead traffic to your website.
The website audit also displays how good your website looks on mobile devices. Based on the OuterBox research, 62% of smartphone owners used their devices to make online purchases. Therefore, using responsive web design is the best way to make your e-commerce store mobile-friendly and improve your mobile shopping experience.
Modern day consumers are involved in online purchases at times and places. Online shopping is growing so rapidly that makes online retailers focus on getting new customers using live chat, help desks, etc. Online chat system such as LiveChat allows customers contact support agents in real-time, straight from a website and get an immediate solution to their problems.
LiveChat offers a broad range of useful features such as canned responses, sales tracker, transcripts, file sharing, and tons of other e-commerce features. It’s useful for customer-centric websites with the opportunity to integrate with popular third-party tools such as Zendesk, Salesforce, Facebook, Google Analytics, WordPress, Shopify, etc. LiveChat also has its own built-in helpdesk and ticket system for all account levels.
Scroll maps and heat maps are significant insights for e-commerce business. Tools like CrazyEgg help you understand how your visitors engage with your site, how far down they are scrolling and which web pages get the maximum number of clicks. What makes it unique is the way to show all important information about your website through comprehensive and user-friendly graphs. Such insights help you examine which areas of your website you should focus on more and improve your conversion rates.
To make your online store successful, it is important to test even small changes on the website that can help increase your conversion rate. The Crazy Egg A/B testing page editor gives the power to see how these changes can affect your business. It is easy to use and makes the difference to identify your own objectives and categories in your business growth.
Mento is a lesser-known social media tool that helps busy merchants string together their sites and social networking sites like Facebook, Instagram, Twitter, Pinterest and much more to promote new services or products, events or other things to their customers.
Mento does the best to simplify your tasks and automate your posting efforts on social media networks. The tool supports BigCommerce, eBay, Amazon, Shopify, and Magento. With Mento, you can easily promote your products on eBay, Amazon, etc. through social media networks like Facebook, Twitter, Pinterest, Instagram and many more.
If you’ve already managed your populated e-mail list, you are on track to get a lot of potential sales. A MailChimp is one of my favorite tools for email marketing automation, and many marketers use it because it’s an easy and effective instrument. The intuitive visual editor helps you customize and make effective email campaigns by using the drag and drop builder or create your messages from the pre-made templates. MailChimp can be integrated with many popular e-commerce platforms such as Magento, Shopify, BigCommerce, etc.
You can grow a lot of lists within your account, but MailChimp recommends using a single list and segmentation tool to manage your clients. Moreover, each subscriber from this list will have their own profile page that includes a lot of useful information about their location, social data, member rating, activity and many more. Segmenting data is also an excellent way to increase your click rates and boost conversion.
E-commerce is now more profitable than ever. It’s being predicted that by 2025 90% of shopping will take place online. Using the e-commerce tools mentioned above will improve your rate of success.
Some of them may work for your needs and goals, and some may not. The proof of the pudding is in the eating. Go forth and check them out to understand how they might work for your business.