Sell

Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.

The Alchemy of Ads: Jesus, Marvin and Legendary Man

Welcome to the fifth episode of The Alchemy of Ads! I’m quite sure you have already seen Best Super Bowl 50 commercials I’ve posted after a Big Game, so today we will focus on something else. Grab a cup of tea, sit comfortably in your chair and enjoy! Perfect storytelling: Dear... read more

5 minutes
Feb 29, 2016

How to Promote Yourself Without Feeling Exposed

No matter if you’re an entrepreneur running a business or a content specialist who writes about a product on a company’s website, I think it’s extremely important for you to feel comfortable with marketing. I write about it, because many times I’ve heard these people saying: “I... read more

7 minutes
Feb 23, 2016

How Marketing Automation Makes You More Human

UPDATE: You can easily automate what happens after a chat using channels like email, SMS, and Facebook ads. Join our webinar on integrating LiveChat with Autopilot or see more information on the integration features. We all can name at least one favourite grocery store where we... read more

8 minutes
Feb 22, 2016

The Alchemy of Ads Special: The Best Super Bowl 50 Commercials

Super Bowl 50 is now officially a thing of the past. Denver Broncos took down Carolina Panthers, Lady Gaga sang the national anthem (and nailed it), Coldplay rocked the Levi's Stadium at halftime. But of course, Super Bowl is not only about the NFL and entertainment, it’s also... read more

6 minutes
Feb 11, 2016

How to Succeed in Sales

You know what people say: when you put too much time into something and there’s no result you should give up. They also say that it’s better to move on to something else because otherwise it’s just a waste of your time. Well, not in sales. Most people don’t succeed because they... read more

6 minutes
Jan 28, 2016

The Alchemy of Ads: Best Super Bowl XLIX Commercials

As January ends, all eyes turn to the San Francisco Bay Area where the Golden Super Bowl will be held. It’s been half a century since the first Super Bowl in Los Angeles Memorial Coliseum and much has changed since then! One of the things that changed was the price of Super Bowl... read more

5 minutes
Jan 25, 2016

4 Ways You Can Capture Live Chat Leads

When a chat doesn't end up with a sale or signup immediately, it doesn't mean that you missed your chance. There are still options you can explore to turn that website visitor into a customer. Some visitors need a couple of visits on your website or contacts with your customer... read more

6 minutes
Jan 21, 2016

Lead Generation Strategies That Won’t Ruin Your Budget

Lead Generation is the process of getting the contact information of potential customers. These leads are added to a conversion funnel of a business. If everything goes as planned, they become paying customers. For example, this can be a fly-fishing amateur leaving an email on a... read more

14 minutes
Jan 14, 2016

Sales Quotes to Help You Keep a Positive Attitude

Do you remember when you were young and you wanted your mum to let you go on a trip with your friends? I bet she rarely agreed to it right off the bat. You probably needed to give her some time before she said yes. In the meantime you did some nice things, like washing dishes and... read more

5 minutes
Jan 7, 2016

The Alchemy of Ads: Best Ad Campaigns of 2015

In this episode of Alchemy of Ads I have prepared something very special for you: the greatest, most creative and important ads. Get ready for best campaigns of 2015. Let’s learn from the best! Emily’s Oz Comcast’s “Emily’s Oz” advert is a proof that a good story is as much... read more

6 minutes
Dec 28, 2015

How to Discover Customer Pain Points

Have you ever imagined what happens with all the customers who found your website, added some of your wares to their shopping carts and then just left? What pushed them to do so? To put it simply, they’ve encountered a step in the buying process that they couldn’t or didn’t want... read more

8 minutes
Dec 17, 2015

Star Wars Ads – is it Still a Secret Way of Going Viral

Recently, I am under the impression that Star Wars is everywhere. Marketers offer BBQ tongues imitating lightsabers, Jedi burgers and Darth Vader imprinting toasters. We can buy Death Star cookie jars, Millennium Falcon bottle openers and R2D2 engagement rings. And although I... read more

5 minutes
Dec 7, 2015

The Alchemy of Ads: It’s Christmas Time!

Welcome to the first episode of The Alchemy of Ads! In today’s post, I am going to show you a couple of brilliant commercials that perfectly capture the spirit of Christmas. Some of them are funny, some of them - heartwarming, but at the same time all of them are perfect... read more

6 minutes
Nov 30, 2015

What Your Business Can Still Do to Prepare for Cyber Monday

Online businesses have one of the busiest parts of the year ahead of them. In two days, the Black Friday craze will start. Millions of consumers will rush to score the best deals from major retailers. In four days, we’ll see the same thing for online businesses when the Cyber... read more

5 minutes
Nov 25, 2015

Call to Action Lessons You Can Learn from WW2 Posters

Creating the perfect call to action can mean the difference between a business success and a complete flop. How do you make sure that the message you use will spring potential customers into action? Over 70 years ago during the Second World War , the Allied governments faced a... read more

7 minutes
Oct 8, 2015