WhatsApp Business: Connect with over 2 billion users

Ola Górska
4 min read
updated: Sep 20, 2022

Let your customers contact you via WhatsApp, and get your agents to handle WhatsApp chats in LiveChat.

Let your customers contact you via WhatsApp and your agents handle WhatsApp chats in LiveChat.

WhatsApp Business uses the official WhatsApp Business API, which makes it:

  • Stable and secure
  • Capable of handling the heaviest traffic
  • Independent of a smartphone — all you need is a phone number.
The use of the official API is possible because of the API’s integration with 360dialog, a verified WhatsApp Solution Provider. The WhatsApp Business integration works as a bridge between LiveChat and 360dialog that passes messages to WhatsApp by directly calling the WhatsApp Business API.
The use of the official API is possible because of the API’s integration with 360dialog, a verified WhatsApp Solution Provider. The WhatsApp Business integration works as a bridge between LiveChat and 360dialog that passes messages to WhatsApp by directly calling the WhatsApp Business API.

InstallationLink icon

You’ll need a phone number to link to WhatsApp and a verified Facebook Business ID to fully use the integration. If you need help with the verification process, here is a detailed tutorial.

To connect LiveChat with WhatsApp Business:

1
Get the app from the LiveChat Marketplace.
2
Once you’ve confirmed the purchase, select Finish installation.
3
If you need to finish the installation later, go to Settings>Integrations & apps>WhatsApp Business.
4
Select Allow to provide all necessary permissions.
5
In the next step you need to connect WhatsApp with LiveChat. Follow the instructions in the box to obtain the API key. Here’s a detailed tutorial from 360dialog.
6
Once you provide the API key, pick the group you want to route WhatsApp chats to.
7
Select connect, and voila! Your WhatsApp number is now connected to LiveChat, and WhatsApp messages from your customers will come in as chats in the LiveChat Agent app.

Now you can route chats to a dedicated group of agents and handle high-traffic chat all in the LiveChat Agent app. WhatsApp Business provides support for the most commonly used file formats: text messages, photos, documents, voice recordings, location.


The WhatsApp chats will just appear on the list of chats and be assigned to the agents who are online. If your agents are offline or you have Manual selection set up, the WhatsApp messages appear on the list of Unassigned chats.

The messages will be marked with a little WhatsApp icon next to the name of the customer. You will also be able to see the customer’s phone number in the Details bar on the right.

Owing to the Facebook/WhatsApp policy, you have 24 hours to respond to a message. After that time, the chat will be archived and you won’t be able to reply. This policy is in place to protect against spamming.
Owing to the Facebook/WhatsApp policy, you have 24 hours to respond to a message. After that time, the chat will be archived and you won’t be able to reply. This policy is in place to protect against spamming.
The integration supports rich messages, however, it does not support multiple types of buttons within one message. If you’re using ChatBot, make sure that each rich message contains only one type of button, e.g. only quick replies, only URLs, etc.
The integration supports rich messages, however, it does not support multiple types of buttons within one message. If you’re using ChatBot, make sure that each rich message contains only one type of button, e.g. only quick replies, only URLs, etc.

Message TemplatesLink icon

Thanks to the official WhatsApp Business API you can benefit from advanced messaging options, like the message templates.

WhatsApp message templates are notifications that your business can distribute automatically. You can customize them to send out tailored messages to your visitors - like appointment reminders or payment status updates.

There are 10 supported template categories you can choose from:

Templates can be customized to fit your business profile. For example, you can:

  • Personalize them with simple variables
  • Make them multilingual with your own translations
  • Share files, play videos, or include CTA buttons

Read more about the templates in the official documentation and follow the setup instructions to install them on your WhatsApp account.

Was this article helpful?

Got it!

Thanks for your feedback.

Thank you!

We’re happy to help.

RELATED ARTICLES

Apple Messages for Business: Connect with customers in Messages app

The integration with Apple Messages for Business allows you to receive and reply to messages sent from your customers via the Messages app on Apple devices. It comes with handy features to help you provide a better customer experience. Not sure how to set up Apple Messages for Business? See the steps in this article. Not sure how to set up Apple Messages for Business? See the steps in this article.

Read the article

Add Apple Messages for Business to LiveChat

By using the Messages app on iPhones, iPads and Apple Watches, your customers can easily contact your business, receive real-time support and access products or services.

Read the article

Start using LiveChat now!

Free 14-day trial Team plan features No credit card required

Still not convinced? Discover all LiveChat features

Discover our other products