Build your lead base with Mailchimp Newsletters

Ola Górska
3 min read
updated: Aug 2, 2021

If you’re a Mailchimp user and you’re not using our Mailchimp Newsletters integration to grow your lead base, you’re really missing out. Whether you’re already using our Mailchimp integration or not, with Mailchimp Newsletters you can create a Mailchimp targeted message. Your website visitors will be able to subscribe to your newsletters and campaigns straight from the targeted message before they even start the chat.

Not familiar with targeted messages? See this article.
Not familiar with targeted messages? See this article.

How it works

Mailchimp Newsletters allows you to create a new type of targeted message, a greeting or an announcement, with a Subscribe button that opens a form. Yes, you guessed it. It’s the contact information collection form. Once the customer fills it out and submits it, their info is added to your Mailchimp audience.

If you are already using our Mailchimp integration and you’d like to use Mailchimp greetings and announcements, make sure to install the Mailchimp Newsletters integration as well.
If you are already using our Mailchimp integration and you’d like to use Mailchimp greetings and announcements, make sure to install the Mailchimp Newsletters integration as well.

Installation guide

To install the integration go to Marketplace in the LiveChat Agent App, and find the Mailchimp Newsletters integration. Click on Install.

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Click on Install.
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Next, click on Settings.
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You will be redirected to Settings>Integrations & apps> Mailchimp Newsletters. Click on Connect with Mailchimp to connect with your Mailchimp account.
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Log into your Mailchimp account to connect. If you don’t have a Mailchimp account, you can create it at this step.
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Now, you can create a new Mailchimp Newsletters message. First, decide on which Mailchimp audience the collected leads should be added.
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Next, select the group in LiveChat for which you want to create the Mailchimp message.
Select the type of targeted message you want to set up: a greeting or an announcement.
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When you’re ready, hit Add message.
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Your new targeted message has been created. It will appear on the list of greetings or announcements in Settings>Engagement>Targeted messages. Click on Edit message to configure it.
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You’ll be redirected to the message you created in the targeted messages configurator. Click on the elements of the message to edit them.
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You can customize the image, text, and the look of the button. To learn more about customizing targetted messages, see this article.
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Once you’re done, click on Next: set conditions.
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Set up the conditions for your greeting or announcement. You can read more about conditions here. If you’re creating an announcement, make sure to set the time frame for when it should be displayed.
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When you’re ready, Save your greeting or announcement.
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To set your greeting live on your website, click on the Status toggle button.
An announcement goes live on your website from the date you set in this step. The greeting goes live when you switch its Status toggle to green.
An announcement goes live on your website from the date you set in this step. The greeting goes live when you switch its Status toggle to green.

And that’s it! When the visitor on your website submits the form, they will be added to your lead base.

What’s next?

Targeted messages can be used for so much more. Apart from building your lead base, greetings can be used to generate leads, automate targeted marketing, guide customers around your website, schedule appointments, and more, while announcements can announce your campaigns or new features on your website.

To learn more about targeted messages, see this article.

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