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Imagine this situation. You wake up, check your calendar and you realize it’s your mother’s birthday tomorrow and you’ve forgotten to buy her a present. Luckily, you still have time to go to a jewelry store and get her a nice pair of earrings. The problem is, you have no idea... read more
The goal of any business is to connect with its customers and forge bonds of both trust and loyalty. It seems like a simple goal, but it’s far easier said than done. Today’s technology like social media and email allows businesses to reach their customers much faster than in the... read more
8 minutes
Apr 27, 2016
Forming a strategy for your Twitter is a must but it’s only the beginning. The next big things are creating an engaging content and nurturing relationships on Twitter with your customers. Luckily you can build relationships through smart, well–planned messaging. To do that you... read more
In this Quotes Series I will discuss one of our favourite topics – word of mouth. Each quote is preceded by a question that I thought will make reading easier for you. Why is word of mouth important? 92% of respondents reported that a positive recommendation from a friend is the... read more
If you’re like most entrepreneurs, you’ve invested your heart and soul into your endeavor. Your business is often the catalyst for a larger purpose – an extension of who you are and what you believe in. While there are many facets to growing a business, one of the most critical... read more
6 minutes
Mar 4, 2016
Last time I wrote about great marketing quotes which you liked so much that I thought I should go with the flow. I decided it’s about time to create a Quotes Post about the buzzword everyone is using lately: growth hacking. Growth hacking is a word which became popular in recent... read more
No matter if you’re an entrepreneur running a business or a content specialist who writes about a product on a company’s website, I think it’s extremely important for you to feel comfortable with marketing. I write about it, because many times I’ve heard these people saying: “I... read more
Welcome to another chapter of our Book of Quotes. Recently it was all about sales quotes and tips on how can you keep a positive attitude during the sales process. Now it’s time to open the next chapter – Marketing Quotes. Being good at marketing means you need to know your... read more
Recently, I am under the impression that Star Wars is everywhere. Marketers offer BBQ tongues imitating lightsabers, Jedi burgers and Darth Vader imprinting toasters. We can buy Death Star cookie jars, Millennium Falcon bottle openers and R2D2 engagement rings. And although I... read more
For many people cause marketing is a corny sales trick. All those donation-with-purchase actions we can see on every corner. All these companies shouting: “pick me, pick me, I donate to charity! I care!”. Like, for example, Coke. You might not remember, but back then, in 2011,... read more
People share more than 16,000 words per day and every hour there are more than 100 million conversations about brands. We love to share stories and news with those around us. But why do we talk about and share certain things and not others? Word of mouth marketing There are... read more
Sharing the success stories of your customers in the form of a case study is one of the most powerful things you can do for your business. No matter what you do or what kind of product you sell, showing that it worked for some real person out there and that person is satisfied... read more
