Online Marketing

Elementary Mistakes to Avoid When Planning a Marketing Strategy

Over the past few years, the basic process of planning a marketing strategy has been more or less the same, with only a few minor tweaks brought about by advanced tools and newer (digital) communication channels. However, you’d be surprised to know that despite having tons of... read more

6 minutes
Sep 23, 2016

4 Product Launch Ideas to Make It Successful

So you’ve come up with a product that has the potential to be a huge success. But you’re not sure how to go about with the launch. You’re right to be concerned about your product launch because with so many products in the market, there’s a huge risk of failure. You need to come... read more

5 minutes
Sep 8, 2016

How to Make Money With Affiliate Marketing

Affiliate marketing is one of the most popular ways of making money online. It is about a relationship between three main parties: the affiliate (publisher), the merchant (advertiser), and the customer. Affiliates act as extended sales and marketing departments of the merchants... read more

Margo Weglarz
7 minutes
Jul 22, 2016

What Makes a Good Website: 4 Secrets of Website Design

Imagine this situation. You wake up, check your calendar and you realize it’s your mother’s birthday tomorrow and you’ve forgotten to buy her a present. Luckily, you still have time to go to a jewelry store and get her a nice pair of earrings. The problem is, you have no idea... read more

6 minutes
May 30, 2016

3 Unique Methods For Connecting With Customers

The goal of any business is to connect with its customers and forge bonds of both trust and loyalty. It seems like a simple goal, but it’s far easier said than done. Today’s technology like social media and email allows businesses to reach their customers much faster than in the... read more

Matt Banner
8 minutes
Apr 27, 2016

How to Use Twitter to Create Relationships For Business

Forming a strategy for your Twitter is a must but it’s only the beginning. The next big things are creating an engaging content and nurturing relationships on Twitter with your customers. Luckily you can build relationships through smart, well–planned messaging. To do that you... read more

7 minutes
Apr 8, 2016

Word of Mouth Quotes and What You Can Learn from Them

In this Quotes Series I will discuss one of our favourite topics – word of mouth. Each quote is preceded by a question that I thought will make reading easier for you. Why is word of mouth important? 92% of respondents reported that a positive recommendation from a friend is the... read more

4 minutes
Mar 25, 2016

Marketing Bonanza: How to Find a Marketing Agency That Fits

If you’re like most entrepreneurs, you’ve invested your heart and soul into your endeavor. Your business is often the catalyst for a larger purpose – an extension of who you are and what you believe in. While there are many facets to growing a business, one of the most critical... read more

Jen Anders
6 minutes
Mar 4, 2016

Growth Hacking Quotes Inspiring You to Think Outside the Box

Last time I wrote about great marketing quotes which you liked so much that I thought I should go with the flow. I decided it’s about time to create a Quotes Post about the buzzword everyone is using lately: growth hacking. Growth hacking is a word which became popular in recent... read more

3 minutes
Mar 3, 2016

How to Promote Yourself Without Feeling Exposed

No matter if you’re an entrepreneur running a business or a content specialist who writes about a product on a company’s website, I think it’s extremely important for you to feel comfortable with marketing. I write about it, because many times I’ve heard these people saying: “I... read more

7 minutes
Feb 23, 2016

Great Marketing Quotes for Breaking the Ice with Your Audience

Welcome to another chapter of our Book of Quotes. Recently it was all about sales quotes and tips on how can you keep a positive attitude during the sales process. Now it’s time to open the next chapter – Marketing Quotes. Being good at marketing means you need to know your... read more

4 minutes
Feb 8, 2016

Star Wars Ads – is it Still a Secret Way of Going Viral

Recently, I am under the impression that Star Wars is everywhere. Marketers offer BBQ tongues imitating lightsabers, Jedi burgers and Darth Vader imprinting toasters. We can buy Death Star cookie jars, Millennium Falcon bottle openers and R2D2 engagement rings. And although I... read more

5 minutes
Dec 7, 2015

What Patagonia Can Teach Us About Cause Marketing

For many people cause marketing is a corny sales trick. All those donation-with-purchase actions we can see on every corner. All these companies shouting: “pick me, pick me, I donate to charity! I care!”. Like, for example, Coke. You might not remember, but back then, in 2011,... read more

7 minutes
Oct 19, 2015

How to Write a Case Study

Sharing the success stories of your customers in the form of a case study is one of the most powerful things you can do for your business. No matter what you do or what kind of product you sell, showing that it worked for some real person out there and that person is satisfied... read more

10 minutes
Jan 23, 2015