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Preparing Your E-Commerce Site for the Mobile-First Index

With 2018 just around the corner, we wanted to make sure you were prepared for some big changes that are coming in the New Year. If you manage an ecommerce site, or you have clients who have an ecommerce site, this post is going to outline how you can be preparing now for... read more

Gavin Hirst
12 minutes
Dec 8, 2017

How To Optimize Your Checkout For Better Mobile Conversion

More and more shoppers are doing their online shopping through their mobiles. After all, why fire up the PC or the laptop, when you have a perfectly good mini computer in your back pocket? For you as an online vendor though, this means that you need to optimize the checkout... read more

Brenda Berg
9 minutes
Oct 31, 2017

5 Awesome Use Cases of Chatbots in Ecommerce

Long gone are the days of the old-style chatbots on sites like AOL Messenger. Many of us remember how poorly programs of the past rendered human speech, but in the decades since, live chat has come on leaps and bounds. In fact, some AI programs are so advanced, it can be hard to... read more

4 minutes
Aug 15, 2017

7 Marketing Automation Tools That Will Make Your Social Enterprise More Efficient

In order to raise the awareness of your enterprise and achieve all those goals, you set out for yourself and the company you have to focus more on marketing tools. We are led to believe that software and platforms for marketing purposes are only suitable for big companies, but... read more

Lucy Benton
6 minutes
Jun 20, 2017

The Relevance Of Responsive Design In Ecommerce

Have you ever viewed a website on your mobile phone and thought, “Uh. This looks horrible,” before exiting it immediately? When we stumble on websites that don’t look “right”, it’s usually because the owners haven’t implemented something called responsive design. In other words,... read more

M Deery
7 minutes
Jun 1, 2017

Launching an Online Store: Simplified in 7 Steps

Ecommerce doesn’t have to be hard. Having an online store can cost you virtually nothing and put you in touch with customers from all over the world. While you still need a strong marketing strategy and a great product (or products) to sell, there is much less to lose when you... read more

8 minutes
Mar 15, 2017

5 New Product Ideas That Will Make You Lose Faith in Humanity

Have you ever had this brilliant idea that made you think that this time you’re going to open a company, start to sell your idea, turn your work into passion and get a lot of money? And then, when you started to dig in, it turned out that this idea was already invented! And even... read more

7 minutes
Nov 14, 2016

Ecommerce Applications: Are You Too Comfortable with Your Tech?

It’s not uncommon to learn that certain businesses are reluctant to update their tried and tested methods. Which always makes me think of one of my favorite quotes: The most dangerous phrase for a business is; ‘we’ve always done it this way.’ Because well, it is. It’s not... read more

Jessie Davies
5 minutes
Nov 8, 2016

Starting an Online Store: How to Sell Things Online

Winter is coming. Temperatures go down; fall is changing the colors of the trees from green to yellow and red. We pull out warm sweaters and scarfs out of the closet; the first snow has already fallen. As we spend more time in our homes, we start to think about the upcoming... read more

8 minutes
Oct 11, 2016

How to Prepare Your Ecommerce Store for the Holiday Shopping Season

Jingle bells, jingle bells… yes, Christmas time is coming closer. For most shoppers it means searching for gifts they eventually will buy in the last possible moment. For you, it means more inquiries and more sales – if you only handle heavy traffic on your website and manage to... read more

9 minutes
Sep 27, 2016

10 Ways To Make Your First Sales Online

Getting your e-commerce store up and running is just the first step in your entrepreneurial adventure. After that, you must focus on driving sales. Hopefully, your products will eventually speak for themselves and traction will come organically, but that is often not the case in... read more

Lina Vashurina
7 minutes
Sep 19, 2016

15 Best Call To Action Examples

Each and every call to action on your website serves a specific purpose. You can use various call to action methods to make them more effective. Here are the best call to action examples from top online companies you can use on your website to boost sales, signups and generally... read more

10 minutes
Jul 27, 2016

Upselling – What it Is and How it Can Increase Your Revenue

One of the methods of increasing revenue that is often left unexplored by online marketers is upselling. We often hear about all the new ways of bringing more traffic to your website or new lead generation strategies. However, there’s not much talk about upselling. It’s basically... read more

8 minutes
Mar 23, 2016

How Overpromising Can Harm Your Business

When George H. W. Bush gave a speech on the 1988 Republican National Convention, it was a famous "no new taxes" promise that helped him win the election. And what happened 2 years later? He did increase taxes when the country faced a recession in 1990. Breaking this promise was... read more

Lucjan Kierczak
6 minutes
Dec 30, 2015

Call to Action Lessons You Can Learn from WW2 Posters

Creating the perfect call to action can mean the difference between a business success and a complete flop. How do you make sure that the message you use will spring potential customers into action? Over 70 years ago during the Second World War , the Allied governments faced a... read more

7 minutes
Oct 8, 2015