Content marketing

How We Reached 100,000 Unique Views a Month on LiveChat Blog

4 years ago, I was given the challenge to write my first article for the LiveChat Blog. The subject of the post was supposed to be about customer service. I dug a little to come up with something worth reading. What came to my mind was that customers behave like kids sometimes.... read more

10 minutes
May 25, 2018

The Structure of a Successful Email Campaign

Your marketing emails can be the best friend who shows up with a surprise bottle of wine and hot pizza just when you need it. They can also be the guy who disrupts your dinner trying to sell magazine subscriptions. If you want to fall into the first category, make sure your... read more

Luisa Brenton
6 minutes
Apr 24, 2018

How Long Does It Take to See Results From SEO

A common question that businesses ask in relation to SEO is ‘how long will it take to work?’ It is natural that when you are investing in a marketing service that you want to ensure that it is as successful as possible. Otherwise, it is not a worthwhile investment to make.... read more

Paul Granger
6 minutes
Feb 20, 2018

The Right Way to Write Branded Content

Branded content is an extremely powerful tool that every business, big or small, should consider using. It helps a company build visibility and expand their audience, promote their goods or services and create a certain brand vision. The audience itself, however, might have quite... read more

Christina Battons
5 minutes
Jan 30, 2018

An Ultimate Guide to Use Paid Search and SEO Together

To the novice advertiser, it might not seem like SEO and paid search (PPC) have a lot to do with each other. After all, PPC is all done through Google Adwords, while SEO is an all-encompassing process that takes weeks and even months to yield results. alt In reality, the two are... read more

Peter Dulay
6 minutes
Nov 9, 2017

How to Get Out of the Content Marketing Friend Zone

When I was in junior high, I had a crush on a girl, but I was too afraid to confess my feelings. She had a boyfriend, so I settled in the friend zone. I listened about feelings and tried to support her decisions. I was always the nice guy. When she became single, I was still too... read more

Joel Widmer
9 minutes
Oct 25, 2017

Content Marketing Calendar: An Essential Piece Of Your Marketing Strategy

How many times did you have a great content idea you forgot about days or weeks later? How many times did you have to reschedule a post because something more important came up? Everyone reading this probably knows that one of the best ways to grow your business is through... read more

Dario Supan
10 minutes
Oct 18, 2017

How to Apply The Black Swan Theory to Your Content Marketing Plan

Philosopher and essayist David Hume once said: “No amount of observations of white swans can allow the inference that all swans are white, but the observation of a single black swan is sufficient to refute that conclusion.” More often than not, we marketers are rationalists. We... read more

Lesley Vos
5 minutes
Sep 15, 2017

How to Use Emojis in Your Marketing Campaigns

As we send in few text messages now and then, we might not realize this, but we tend to use emojis more often than not. Now they are entering the world of marketing – as even subject lines of trendy product pitches consist of emojis, and nowadays you can even order a large pizza... read more

Juned Ghanchi
6 minutes
Jun 13, 2017

How to Generate Hundreds of Leads from Quora

Quora is one of the most underutilized marketing platforms. With 40 million users and more than 300 million questions, it is one of the top social networking sites which is frequently used by thought leaders. Type a question related to your industry on Google, and the chances are... read more

Tom Green
6 minutes
May 30, 2017

The Definition of Content Marketing

Content marketing’s PR has its ups and downs. It’s been proclaimed the king of marketing universe on one day, to be questioned as an efficient marketing strategy on the day after. But you know what? Don't fall into articles that proclaim the death of content marketing. Seriously,... read more

6 minutes
May 19, 2017

5 Tools to Turbocharge Your Content Marketing

In the modern age of 2017 it is the perfect time to take the opportunity to enhance your content marketing. With all of the today’s technology and resources, it has become much easier than years past. Increasing your value and therefore, your businesses value can be done with the... read more

Laura Carter
5 minutes
May 5, 2017