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As we send in few text messages now and then, we might not realize this, but we tend to use emojis more often than not. Now they are entering the world of marketing – as even subject lines of trendy product pitches consist of emojis, and nowadays you can even order a large pizza... read more
6 minutes
Jun 13, 2017
Quora is one of the most underutilized marketing platforms. With 40 million users and more than 300 million questions, it is one of the top social networking sites which is frequently used by thought leaders. Type a question related to your industry on Google, and the chances are... read more
6 minutes
May 30, 2017
Content marketing’s PR has its ups and downs. It’s been proclaimed the king of marketing universe on one day, to be questioned as an efficient marketing strategy on the day after. But you know what? Don't fall into articles that proclaim the death of content marketing. Seriously,... read more
In the modern age of 2017 it is the perfect time to take the opportunity to enhance your content marketing. With all of the today’s technology and resources, it has become much easier than years past. Increasing your value and therefore, your businesses value can be done with the... read more
5 minutes
May 5, 2017
We usually put a lot of time and effort into creating great sales pitches to seduce new customers and sending sophisticated emails full of jokes to keep their attention and increase their loyalty. Then we contact them through email marketing, which we know is the best way to stay... read more
Many content writers struggle to get attention to posts on their company's blog. They write the best of them, they try to choose topics their audience would love, they do all they can to make their texts interesting and useful at the same time. And after a promotional peak,... read more
Content converts. Good content converts better. Content creation is key in moving your customer from interest to taking a desired action. When you are successful in getting a potential lead to your landing page, it is the content on that page that will eventually determine... read more
10 minutes
Oct 20, 2016
> Insolent words, you might say, but I have reasons to think that marketers don’t know how to make a good use of content. And I’m not talking about blogs written only for SEO or click-bait articles like “Become a Millionaire Thanks to This Crazy Method!” I’m talking about fine... read more
SEO, also known as Search Engine Optimization, is a nightmare of many entrepreneurs and marketers. All of them want to hit first pages of Google rankings with their pages and they all see SEO as a malicious obstacle standing between them and better Google ranks. But what if we... read more
When I started to work at LiveChat, teamwork became a part of my life for good. Although my writing job forces me to work alone most of the time and I always look for a quiet place in the office, I can still appreciate good teamwork. I believe people can only achieve big things... read more
Digital marketing without content marketing is like a car that is running out of gas. It won’t get you very far. Content marketing is a big part of creating relationships with customers, branding your company, getting noticed and remembered. It’s the reason your customers come... read more
What’s the secret to getting a top ranking these days? That’s a tough question. You probably look at the Google rankings and wonder – how does my competitor get such a good ranking? How do they get all that traffic? You’re probably thinking they’ve got some secret weapon. Well,... read more
10 minutes
Mar 10, 2016
Have you ever wondered how the greatest newsletters and blog articles are born? Which spells are cast to make product descriptions as interesting as the greatest novels? How to create extraordinary content? I’m sorry to disappoint you, it's not the kind of knowledge you are going... read more
There is one resource that always plays a role in modern businesses, a key element that often remains elusive and hard to come by. Information, the missing puzzle piece for many businesses, comes at a very high price today. What a better way to gain that valuable data than... read more
