![Challenges and Opportunities for the Tech Industry After Coronavirus](https://res.cloudinary.com/dn1j6dpd7/image/fetch/c_fill,f_auto,g_auto,h_380,q_auto,w_380/https://success-cms.labs.livechatinc.com/app/uploads/2020/03/coronavirus-new-tech-scaled.jpg)
![David Street](https://res.cloudinary.com/dn1j6dpd7/image/fetch/f_auto,q_auto,w_552,h_623,c_fit/https://success-cms.labs.livechatinc.com/app/uploads/2020/05/david-street-big.png)
David Street
Copywriter, Success
About me
Member of the Success editorial team. I combine technical expertise and a clear writing style to publish articles that quickly help readers understand the big picture.
I worked for years as a systems engineer and still have a strong interest in breaking down complex problems to present them in a way anyone will understand. I dig into detailed data where necessary. Statistics and charts are useful to explain complex ideas, but an elegantly written paragraph can also do the job.
I read everything from classic literature to science magazines to keep a broad perspective. My two cats remind me that I also need to take a break and eat something now and then.
My articles
![Challenges and Opportunities for the Tech Industry After Coronavirus](https://res.cloudinary.com/dn1j6dpd7/image/fetch/c_fill,f_auto,g_auto,h_380,q_auto,w_380/https://success-cms.labs.livechatinc.com/app/uploads/2020/03/coronavirus-new-tech-scaled.jpg)
![Black Friday Retail: How Offline and Online Will Live in Harmony](https://res.cloudinary.com/dn1j6dpd7/image/fetch/c_fill,f_auto,g_auto,h_204,q_auto,w_564/https://success-cms.labs.livechatinc.com/app/uploads/2019/11/black-friday-retail-offline-online@2x.jpg)
13 min read | Nov 20 |
Black Friday Retail: How Offline and Online Will Live in Harmony
Can you feel it, coming in the air tonight? It's a big holiday season for retail. Bigger than 80's hair. We hacked the mainframe and found the secret data – this could be... read more
![Louis Vuitton Makes In-game Items – Video Game Advertising Gains in Prestige](https://res.cloudinary.com/dn1j6dpd7/image/fetch/c_fill,f_auto,g_auto,h_204,q_auto,w_564/https://success-cms.labs.livechatinc.com/app/uploads/2019/09/7651225810_ae9678ccbc_h-e1583178122833.jpg)
2 min read | Sep 24 |
Louis Vuitton Makes In-game Items – Video Game Advertising Gains in Prestige
Video game product placements and tie-ins are nothing new. From Doritos snacks popping up in a stealth shooter to Verizon billboards showing up roadside in a... read more
![What Do McDonald’s AI Investments Say about the Future of Customer Service?](https://res.cloudinary.com/dn1j6dpd7/image/fetch/c_fill,f_auto,g_auto,h_204,q_auto,w_564/https://success-cms.labs.livechatinc.com/app/uploads/2019/09/McDonalds-AI-investments@2x.jpeg)
6 min read | Sep 20 |
What Do McDonald’s AI Investments Say about the Future of Customer Service?
Last week, McDonald's bought Apprente, a technology firm specializing in artificial intelligence (AI) systems to take orders in quick service restaurants (QSR). They... read more
![Birkenstock and Away Won’t Sell on Amazon, Want to Protect Brand Integrity](https://res.cloudinary.com/dn1j6dpd7/image/fetch/c_fill,f_auto,g_auto,h_204,q_auto,w_564/https://success-cms.labs.livechatinc.com/app/uploads/2019/09/birkenstock-and-away-wont-sell-on-amazon@2x.jpg)
3 min read | Sep 13 |
Birkenstock and Away Won’t Sell on Amazon, Want to Protect Brand Integrity
Amazon is the biggest e-commerce platform in the world. If you're a brand selling products online, you need to be there. Or do you? Luggage upstart Away and shoemaker... read more