Set up and use goals

Landing page goal

Use this type of goal to track how many chats end with customers going to a particular page. This way, you could track the number of customers that get to a specific destination on your website. For example, a signup page, survey, or sale offer.

To set up this type of goal:

Is exactly condition lets you mark successful goals from a single, specific page. For example: shop.com/products/fruits/apple

Contains condition lets you mark successful goals anytime visitors end up on a page belonging to a chosen group of pages defined by a shared phrase in their URL addresses. For example, if you choose the phrase fruits, the goal would be marked for pages like:

shop.com/products/fruits/apple,

shop.com/products/fruits/pear,

shop.com/products/fruits/pineapple,

and so on…

Custom variable goal

This type of goal is useful when you want to use custom variables (custom events and values) to mark your team targets. For example, your sales team could have a goal to reach a sale value of $100 during a chat. This way, whenever a customer would buy products for at least $100, a corresponding sales chat would get a successful goal mark.

This solution requires some coding skills to match the LiveChat tracking system with your chosen variable. If you’re not a tech person, please pass the task to your web developers along with the documentation.

This solution requires some coding skills to match the LiveChat tracking system with your chosen variable. If you’re not a tech person, please pass the task to your web developers along with the documentation.

To set up this type of goal:

Goal set by LiveChat API

This type of goal is useful when you want to track whenever visitors enter websites that lack your LiveChat tracking code. For example, you could check how many of your customers go to your business partner’s website after chatting with representatives from your company.

This solution requires some coding skills If you’re not a tech person, please pass the task to your web developers along with the documentation.

This solution requires some coding skills If you’re not a tech person, please pass the task to your web developers along with the documentation.

To set up this type of goal:

Edit a goal

To edit a goal, follow these steps:

1. Go to Settings > Ecommerce > Goals.
2. Hover over the goal you want to edit.
3. Click on the edit link.

4. Make the needed changes.
5. When you’re finished, click on Save changes.

Delete a goal

To delete a goal, follow these steps:

1. Go to Settings > Ecommerce > Goals.
2. Hover over the goal you want to delete.
3. Click on the edit link.
4. Click on delete this goal.

5. Confirm by clicking on Delete.

Goals report

The ‘achieved goals’ report show you how many chats ended with a purchase, signup, or any other goal you pre-set. The report is a direct representation of the effectiveness of your chat.

To get to your report, navigate to Reports section on the left side of the app -> select Ecommerce -> select Achieved goals.

You can filter the report to show the results for a particular agent or goal.

The report can be saved to a .CSV file by clicking on the Export CSV button. If you are on the Business or Enterprise user, you can use the export feature to pull goal-related data such as:

• goal name and id,
• chat id and start day,
• goal achievement date,
• operator who got the goal,
• group in which the goal was achieved,
• website where the goal was achieved,
• any custom variables related to the goal.

There are some amazing thins you can achieve using goals. Ssee your whole conversion funnel from greetings, through chats to goals.