Set up and use goals

Wojciech Guminski
4 min read
updated: Sep 26, 2022

Set up goals to measure business objectives directly in LiveChat. See exactly how many chats contribute to reaching your targets. Keep track of your progress and growth.

Goals let you measure almost any event happening on your website and credit it to a specific chat. Read on to learn how to benefit from this simple but essential tool.

Add a new goalLink icon

1
Enter the Goals settings section.
2
Select Add your first goal. (If you already have some existing goals, the screen will differ from the one present in this tutorial. In that case, select Add new goal button located at the top-right corner of the settings page).
3

Fill in the goal’s name. Choose how the goal should work by selecting one of the three options:

Landing page goalLink icon

Use this type of goal to track how many chats end with customers going to a particular page. This way, you could track the number of customers that get to a specific destination on your website. For example, a signup page, survey, or sale offer.

To set up this type of goal:

1
Select visitor lands on a specific page… from the drop-down menu.
2
Choose whether the page address should be an exact match or should only contain a part of the URL address.
3
Enter the target URL address or a shared phrase.
4
Select Add a goal to finalize the setup.

Is exactly condition lets you mark successful goals from a single, specific page. For example: shop.com/products/fruits/apple

Contains condition lets you mark successful goals anytime visitors end up on a page belonging to a chosen group of pages defined by a shared phrase in their URL addresses. For example, if you choose the phrase fruits, the goal would be marked for pages like:

shop.com/products/fruits/apple,

shop.com/products/fruits/pear,

shop.com/products/fruits/pineapple,

and so on…

Custom variable goalLink icon

This type of goal is useful when you want to use custom variables (custom events and values) to mark your team targets. For example, your sales team could have a goal to reach a sale value of $100 during a chat. This way, whenever a customer would buy products for at least $100, a corresponding sales chat would get a successful goal mark.

This solution requires some coding skills to match the LiveChat tracking system with your chosen variable. If you’re not a tech person, please pass the task to your web developers along with the documentation.
This solution requires some coding skills to match the LiveChat tracking system with your chosen variable. If you’re not a tech person, please pass the task to your web developers along with the documentation.

To set up this type of goal:

1
Select custom variable in LiveChat code has met a specific value from the drop-down menu.
2
Enter the variable name and specify the value it should have to mark the goal as successful.
3
Select Add a goal to finalize the setup.

Goal set by LiveChat APILink icon

This type of goal is useful when you want to track whenever visitors enter websites that lack your LiveChat tracking code. For example, you could check how many of your customers go to your business partner’s website after chatting with representatives from your company.

This solution requires some coding skills If you’re not a tech person, please pass the task to your web developers along with the documentation.
This solution requires some coding skills If you’re not a tech person, please pass the task to your web developers along with the documentation.

To set up this type of goal:

1
Select LiveChat API request is sent as the condition.
2
Complete the setup by using our goals API to send requests every time the goal is completed.
3
Select Add a goal to finalize the setup.

Edit a goalLink icon

To edit a goal, follow these steps:

  1. Go to Settings > Ecommerce > Goals.
  2. Hover over the goal you want to edit.
  3. Click on the edit link.

Edit a goal in LiveChat

  1. Make the needed changes.
  2. When you’re finished, click on Save changes.

Delete a goalLink icon

To delete a goal, follow these steps:

  1. Go to Settings > Ecommerce > Goals.
  2. Hover over the goal you want to delete.
  3. Click on the edit link.
  4. Click on delete this goal.

Delete a goal in LiveChat

  1. Confirm by clicking on Delete.

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