This Is the Right Way to Approach Customers!

Apr 16, 2020
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Taking the first step to approach a customer is always the hardest.
Don’t sound pushy or inexperienced with these different ways to approach customers

Taking the first step to approach a customer is always the hardest.
Don’t sound pushy or inexperienced with these different ways to approach customers

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This Is the Right Way to Approach Customers!

he’s ready to go he has his credit card in his hand, but you need to help him out you need to make sure there’s nothing on his way

there’s no one right way to approach your customers, a lot of the most experienced support teams they know this, and even when they have a script they will try to figure out what are the actual needs they will listen to the different tones, personalities, attitudes in order to provide the right help. Today we want to look at it in a sales perspective, so how can we place these different customers into different stages of your sales funnel, that way is better for you and easier for you and your team to help your customer from point A all the way to point B and close the deal. This is Success.

OK, first, the potential Paul this is a potential customer, it’s not a lead yet however he found your company, he looked in the internet and he found your page.

He probably knows your pricing and he wants to be convinced. This is the one you want to spend a little extra time with, so nurture the lead warm it up for him to be convinced and make the right choice, show them all the benefits that your product has in order for him to make the step from A to B.

next is the new Neil or this is your new customer this is the guy who paid for your services already and he’s ready to go. He can’t wait to take advantage of your product, but he needs help so you gonna do a proper onboarding process with him, you’re gonna hold his hand and show them everything that he can do with your product. Make sure you also leave an open option for him to contact you. Show them that you care and that you really want them to succeed through your product.

Next, you have your impulsive customer or impulsive Iggy this is my favorite because there’s no much you need to do to convince him, he’s ready to go he has his credit card in his hand but you need to help him out. You need to make sure there’s nothing on his way, you need to make sure is fast quick, checkout and he’s done. So make sure that you know the process so well that you can take impulsive Iggy all the way to the checkout very fast.

We also have a very common one the discount customer or we call him discount Dan he doesn’t care about how much you offer or how many benefits your product has he just wants that discount, he wants to pay less. And you probably can help him out with that you probably have discount codes that you can offer, however, you are risking to lose them after a few months after your discount runs out so make sure you pump it up, give him some extra value. Make sure he knows that even when his discount is over you’re gonna be there to help him out to succeed with whatever else he wants to do. okay and last but not least is your loyal customer or Loyal Larry You need to take care of Larry because he’s gonna spread the word, he’s gonna tell all of his friends that your product is the best. So make sure you help Larry out. What can you do? make Larry a case study, make sure you put Larry in your social media. Larry’s gonna spread that word all over the place and people’s gonna start loving your product even more.

so as you can see, there are many kind of different customers there are customers that that just come here and check what you’re offering or people who’s ready to buy the product, it’s your job to identify how can you provide the best help you can. Think about it for yourself, that’s a great exercise, what kind of customer you are?

we really want to hear from you, so make sure you leave a comment in the comments below and don’t forget to subscribe we’ll see you next time

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