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sales

The B2B Sales Meaning, Examples, and Strategies

In B2B sales, it all starts with lead generation – sparking conversations that truly matter. But what happens between those initial sparks and the final deal within the sales funnel? Let’s unravel the art of B2B sales. B2B sales definition B2B sales (business-to-business sales)... read more

12 minutes
Jan 23, 2024

How to Create the Chat Welcome Message that Always Gets a Response

Imagine awkwardly shuffling into a party, unsure if you're in the right place, with no one to greet you. That's what your website feels like without a welcome message – disorienting and missing the warm, fuzzy feeling of being welcomed. Much like a friendly greeting at a party... read more

11 minutes
Jan 11, 2024

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How to Create a Digital Customer Journey Map (+ Examples)

Understanding your customer is the key to survival in online adventures where you wrestle with clicks and scrolls. Enter the superhero cape of digital customer journey mapping, which swoops in to decipher the cryptic language of online behavior. Digital customer journey and... read more

11 minutes
Jan 9, 2024

What Are Sales Qualified Leads & How to Recognize Them?

If you’re as much of a The Office fan as I am, then you’ll likely remember a couple of episodes, where the sales staff anxiously awaited the arrival of so-called “sales-qualified leads” (or, more accurately, competed against one another for them). And there was a good reason for... read more

Ania Rubkiewicz and Kasia Kowalska
9 minutes
Dec 19, 2023

Creative Examples to Say Thank You for Your Order

In sales, it's easy to get caught up in the numbers and transactions, but let's not overlook the heartbeat of every successful venture – loyal customers. The "Thank you for your order" message is a simple yet powerful way to bridge the gap between a mere transaction and a... read more

11 minutes
Dec 7, 2023

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Try These Proven Strategies to Increase Ecommerce Sales

To increase ecommerce sales, you need a strategic approach combining technology, marketing expertise, and a deep understanding of customer behavior. Can it be done in one day? Well, as they say, you can't build Rome in a day, but you can sell a few Colosseum tickets with a killer... read more

13 minutes
Nov 15, 2023

All You Need to Know About Getting Marketing Qualified Leads Right

As a marketer, I know that sometimes it’s hard to decide when a marketing qualified lead should be passed on to sales. Unsurprisingly, it comes down to answering the question: “What is a marketing qualified lead?" and how you can distinguish them from individuals already further... read more

Kasia Kowalska and Ania Rubkiewicz
10 minutes
Nov 10, 2023

Sales Metrics and KPIs You Should Track

Curious about what makes some sales teams thrive while others struggle? Sales metrics might be the answer. Without a plan for which sales metrics to track, you could be shooting in the dark. You need a plan, a strategy, and a follow-through. See what key sales metrics to track,... read more

15 minutes
Nov 3, 2023

How to Build a Successful Sales Team

Remember that rush of excitement and hint of trepidation as you embark on a new venture? Well, get ready because we're diving into one of the most thrilling and challenging aspects of business: building a successful sales team from scratch.  You’ll learn to blend skills,... read more

10 minutes
Oct 20, 2023

The Best Sales Tools to Help You Close More Deals

In many organizations, sales teams are often the driving force behind customer engagement and business success. Yet, sales is not just about charm anymore; it's about strategy. Sales tools have become essential companions, guiding sales managers through the complexities of the... read more

7 minutes
Oct 19, 2023

What Is a Sales Funnel and How to Build One

Imagine you've successfully piqued the interest of potential customers in your product or service. They've shown curiosity, even enthusiasm, but when it comes to sealing the deal, they hesitate or worse, slip away. Converting that initial spark of interest into actual sales can... read more

10 minutes
Oct 13, 2023

How to Launch an Online Store in 8 Steps

Ecommerce doesn’t have to be hard. Having an online store can cost you virtually nothing and put you in touch with customers worldwide. While you still need a strong marketing strategy and a great product to sell, there is much less to lose when you opt for a digital store over a... read more

12 minutes
Sep 22, 2023