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Business psychology
Emotional Marketing Bridges the Gap Between Your Brand and Your Customers
You know that feeling when you’re just mindlessly scrolling your social media feeds? Most of us are guilty of that. So, I was browsing Twitter the other day when I stumbled across the tweet below. The difference between sales and marketing in one image. pic.twitter.com/cBAjRl9Mm2... read more
How to Implement Digital Psychology Into Your Marketing: Scarcity, Social Proof, and Triggers
We’re all attracted to things that are limited and respectively difficult to get. When we succeed in buying something unique that we’ve wanted, we feel rewarded. The mechanism that pushes us to do that is called scarcity. We’re also more likely to buy a product or service someone... read more
Connect with customers
LiveChat is a complete customer service platform that delights your customers and fuels your sales
How to Implement Digital Psychology Into Your Marketing: the Need to Complete, Reciprocity, and Rewards
Studying cognitive biases in recent weeks has made me more aware of how big of a role they play in our everyday lives. More importantly, that knowledge should help you become better marketers. Once you figure out the mechanisms behind your consumers' decision-making, you’ll be... read more
How to Implement Digital Psychology Into Your Marketing: Anchoring, Commitment, and Loss Aversion
I’ve always wondered why people behave the way they do. I might have been in grade school when I first became aware of that. Back then, I was probably too young to understand that a significant part of our behavior stems from psychology, cognitive biases, and similar scientific... read more
Receiving Feedback: Make the Most of the Feedback You Get at Work
Sharing our work with others requires courage. We have to embrace our vulnerabilities and approach receiving feedback with the right mindset. If you see feedback as a threat, you’re missing an opportunity to grow and learn. The key to successfully receiving feedback is... read more
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How to Make a Rebranding That Solves Your Problems
Successful rebranding goes beyond aesthetics and coming up with a new logo to appear fresh and relevant in the ever-changing world. First of all, it should solve problems that the brand is currently facing. In the world of information overload and short attention spans, it can be... read more
11 minutes
Jan 30, 2019
Companies Offering Convenience Are Taking Over The World
I think that there is a revolution taking place in the world of business. I call it The Convenience Revolution, and I’ve written an entire book about it and how you can use convenience to take your customer service to the next level. This revolution is affecting all kinds of... read more
5 minutes
Aug 31, 2018
Lessons About Corporate Team Building from Coinbase’s #1 Employee
Some posts are written to give a specific knowledge. For example, how to optimize your website for SEO. Other posts change your way of thinking, force you to question everything you know. Such posts and ideas inspire to find new, better ways of doing something and in the end,... read more
The Real Meaning of Making Notes in Business
How many times have you had an amazing idea right before you fall asleep and you were so sure, you’re gonna remember it the next day but then you woke up and boom! All you know is that you had an awesome idea, but now you have “no idea” what it was whatsoever? It happens a lot to... read more
The Art of Negotiation: How to Solve Conflicts with Tough Clients
Sales agents deal with difficult customers each day. Most of the time, it’s easy to handle this type of situation but sometimes you need to show some serious negotiation skills in order to avoid bigger conflicts. This is very important because of the well-known mantra that the... read more
5 minutes
Aug 22, 2017
How to Overcome the Fear of Failure in Business
Entrepreneurs are mostly strong, open minded and risky people. But did you know that many of them are also scared? What are they scared of, you may ask but the answer is pretty simple – They have intense fear of failure. "Should I launch this product, or will it fail to sell?”... read more
What Is Your Team Management Style?
We tend to think of ourselves in ways that are more flattering than are warranted. It’s probably our human tendency to see ourselves through rose-colored glasses! We tend to believe that we are better customers, better employees or better bosses than we actually are. The sad... read more
Emotional Intelligence in Leadership: The Godfather Way
As he washed his baby-blue Cadillac, Peter Clemenza pondered and rehearsed his lines, the expressions of his face. He would be curt with Paulie, as if displeased with him. With a man so sensitive and suspicious as Gatto this would throw him off the track or at least leave him... read more
How Teamwork Activities Help to Build a Strong Team Spirit
I remember that when I joined LiveChat, we had about 30 employees working in a small, quite dingy house. Every day, after coming to work, we did a small tournée around all rooms, saying “hi” to every group of people. We met in the kitchen during lunch and kept each other up to... read more