Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.

Content Marketing Quotes to Inspire Your Content Actions

Digital marketing without content marketing is like a car that is running out of gas. It won’t get you very far. Content marketing is a big part of creating relationships with customers, branding your company, getting noticed and remembered. It’s the reason your customers come... read more

4 minutes
Apr 18, 2016

5 Customer Types You Will Meet In Support Situations (Pt2)

When working in customer service, you won’t be dealing only with different types of customers in sales situations. A bulk of customer service agent’s work will be dealing with a variety of customers who have a problem. They won’t necessarily bring in new business, but you have to... read more

7 minutes
Apr 15, 2016

How to Handle Negative Comments on Social Media Like a Pro

If you’ve read my latest post about lion customer taming, you may think: OK, I’ve seen a post about dealing with customer complaints, but there was nothing about dealing with complaints via social media! That’s because dealing with negative comments on social media is different... read more

8 minutes
Apr 13, 2016

Social Media Etiquette: Don’t Buy Twitter Followers

Are social media sites crucial to stay in touch with customers? Yes, they are. Do they help us with promoting our brand? Yes, they do. Do they help us with selling our products off? Uhm… Not really. Many people think that once they’ll create a Twitter account, buy ads and tweet... read more

7 minutes
Feb 26, 2016

User Onboarding Tips That Raised LiveChat’s Conversion 3x Times

If there’s one thing that can ruin your work in a heartbeat, it’s poor user onboarding. All the hard work you’ve put into getting people to start a trial of your service will be for nothing if they can’t figure out how to use it. It won’t matter that your product is a perfect fit... read more

6 minutes
Feb 4, 2016

What Patagonia Can Teach Us About Cause Marketing

For many people cause marketing is a corny sales trick. All those donation-with-purchase actions we can see on every corner. All these companies shouting: “pick me, pick me, I donate to charity! I care!”. Like, for example, Coke. You might not remember, but back then, in 2011,... read more

7 minutes
Oct 19, 2015

Darth Vader’s Guide To Killer First Impressions

Do you remember the time when you first saw Darth Vader? I wonder what your impression was upon seeing this glossy-black armored, 6'8" tall figure. Did you consider him as a kind and caring leader or rather a dark and ruthless figure? The answer is simple. Anyone who has heard... read more

5 minutes
Sep 1, 2015

Do You Take Your Customers’ Perspective

Perspective-taking is our capacity to see the world from the view of the other person. It is our key skill, which helps us create successful relationships with our customers. By understanding someone else's viewpoint, we find out what they need and want from us, how are they... read more

5 minutes
May 22, 2015

How to Get Customer Feedback

To create good customer service, you first need to know what needs improving. Customer feedback is your go-to source of knowledge in this case. It’s the gas that will keep your customer service machine rolling in the right direction. However, what if you don’t get enough gas? If... read more

5 minutes
May 18, 2015

How to Write a Case Study

Sharing the success stories of your customers in the form of a case study is one of the most powerful things you can do for your business. No matter what you do or what kind of product you sell, showing that it worked for some real person out there and that person is satisfied... read more

10 minutes
Jan 23, 2015

You and the customer: Beginner’s guide to 4 social styles

Customers vary in the way they approach us, talk to us (or don't talk to us) and make decisions. Just as we differ in the way we deliver service to them. Most of the variety comes from different social styles we all use in contact with the outside world. What is a social style,... read more

6 minutes
Jan 19, 2015

Email Communication is Stronger than Ever

There was a time when email was in its heyday. When not having an email account meant that the world moves forward without you. But then, something has changed. Social media were popularized and outshone other internet communication forms. Professionals started using them as a... read more

5 minutes
Dec 3, 2014

How to Speed up Your Business Communication

If there is one universal mistake nearly all companies make, it would be writing too many emails. We were also guilty of this. We had too many ongoing email conversations to keep up. All meaningful discussions were quickly getting buried under a pile of unread emails. Our... read more

3 minutes
Nov 27, 2014

How to Get Feedback from Customers Who Leave

Losing a client is something that every company has to face once in a while. In some cases, it might be extremely tough for the owner. If you’re a business owner, it’s easy to blame yourself for this, feel disappointed or even anxious about your company’s future. First thoughts... read more

5 minutes
Nov 25, 2014