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Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
Perspective-taking is our capacity to see the world from the view of the other person. It is our key skill, which helps us create successful relationships with our customers. By understanding someone else's viewpoint, we find out what they need and want from us, how are they... read more
5 minutes
May 22, 2015
To create good customer service, you first need to know what needs improving. Customer feedback is your go-to source of knowledge in this case. It’s the gas that will keep your customer service machine rolling in the right direction. However, what if you don’t get enough gas? If... read more
Sharing the success stories of your customers in the form of a case study is one of the most powerful things you can do for your business. No matter what you do or what kind of product you sell, showing that it worked for some real person out there and that person is satisfied... read more
Customers vary in the way they approach us, talk to us (or don't talk to us) and make decisions. Just as we differ in the way we deliver service to them. Most of the variety comes from different social styles we all use in contact with the outside world. What is a social style,... read more
6 minutes
Jan 19, 2015
There was a time when email was in its heyday. When not having an email account meant that the world moves forward without you. But then, something has changed. Social media were popularized and outshone other internet communication forms. Professionals started using them as a... read more
If there is one universal mistake nearly all companies make, it would be writing too many emails. We were also guilty of this. We had too many ongoing email conversations to keep up. All meaningful discussions were quickly getting buried under a pile of unread emails. Our... read more
Losing a client is something that every company has to face once in a while. In some cases, it might be extremely tough for the owner. If you’re a business owner, it’s easy to blame yourself for this, feel disappointed or even anxious about your company’s future. First thoughts... read more
Customers are no longer concerned merely to satisfy their basic needs. They want to take consumption process to a higher level - they want to have an emotional connection with the brand they are buying from. They want to experience something worth remembering and live better... read more
The days when you could only call a company are long gone. Support provided via various communication channels like chat, email, phone and social media sites is a must today. This shouldn't come as a surprise. After all, you should provide the kind of help your customers expect... read more
It’s been a long while since social media served only as a place for companies to share their ideas and wait for “Likes”. Now it’s one of the most important channels for customers to ask questions and report complaints. Companies are present on several big social media sites like... read more
With less than two months to the end of the 2012 presidential campaign, both candidates are working hard in hopes that this work will translate into votes later on. Social media plays a large role in this year's campaigns. Use of mass communication channels and new technologies... read more
Here’s a quick and simple guide for live chat operators and website visitors who discuss sales and support matters over the chat - live chat etiquette. Although some of the tips below might seem obvious, the communication goes much better if goals of the chat operator overlap... read more
7 minutes
Sep 7, 2012
The web population of the world had its fair share of breath-holding moments when we've all watched NASA's Curiosity Rover landing on Mars. An amazing feat that already marked its place in history. Although, the ongoing Mars mission is, without a question, a great advancement in... read more
A good customer experience can increase the length and value of any buyer-vendor relationship. In a marketplace, where every product has a better or cheaper substitute, it becomes obvious that commercial success is tied to care, going way beyond closing sales. Successful... read more
7 minutes
Jul 26, 2012
There is one resource that always plays a role in modern businesses, a key element that often remains elusive and hard to come by. Information, the missing puzzle piece for many businesses, comes at a very high price today. What a better way to gain that valuable data than... read more
