10 Steps You Can Take to Generate Trust in Your Website

Apr 29, 2020
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Trust is the difference between a brand being successful or not. Learn how to get people to trust your online brand and buy from your website.

Trust is the difference between a brand being successful or not. Learn how to get people to trust your online brand and buy from your website.

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10 Steps You Can Take to Generate Trust in Your Website

92% of people will come back to your business just because you have a clear refund policy

All right so you have your e-commerce site ready to go it’s beautiful, your SEO is perfect, the graphics are amazing, the offers are incredible but nobody’s buying from you and you are still scratching your head why is that? what’s happening? and don’t be scared is 49% of people will not buy online because they don’t trust you and there is that one little thing that you have to do, is just generate trust. Today we have 10 different things you can do to generate and create trust in your e-commerce site. Welcome to step up

Step 1. Create very clear data privacy policies. Here in Europe GDPR is a big thing which is a law that rules on how we protect the data, and if we don’t follow those rules, companies can be completely destroyed. Make sure you put a small link in your website where people can follow and read each step of how are you protecting their private information

Number 2 Display security patches, 71% of customers, they want to see it. and the thing is important for websites to have a security badge or security seal. Protect your website by purchasing an SSL certificate and any other additional security seal that you can find and make sure people can see that your website is trusted by third parties

Step 3 Have a visible Contact Us page. people will check your Contact Us page before making the purchase, they want to know if they can reach you in case of there’s a problem, so be straightforward and have all the relevant information in one place: your phone number, email address social media who you are and that will make it easier for them to trust you

Step 4. Collect your customer feedback make sure you have a way for your customers to reach out and give you some feedback. A lot of them will just leave and never come back if they don’t find a way to tell you what is good and what is not. Listen to them make the corrections needed and if you can reach out make sure you reach out and thank them for the feedback

Step 5. Allow people to leave reviews on your website. Collect and display all the reviews from your customers, negative or positive. People would like to read how good your service is or how bad it could be. They will notice that you’re authentic and they will appreciate if you’re responding to negative feedback providing a proper solution

Number 6. Make the payment transparent you wouldn’t give your credit card to just a random person in the street. Make it easy for the people to find out how are they paying how are the payments are being processed. If you cannot do that yourself there are a lot of micro services you can purchase for your e-commerce site

Step 7. Make sure you have a clear refund policy or a money-back guarantee most customers want to know what’s going to happen with their money in case if there’s a problem with their purchasing, if they’re not happy with your product or with your service. Have a clear policy displaying your website though and don’t forget the 92% of people will come back to your business just because you have a clear refund policy

Step number 8 Use outstanding support to your benefit people want to be treated well provide the best customer service you can and don’t forget that you have many channels that you can cover, your social media, LiveChat, Twitter. Anything you can to respond to people questions and try to answer the best way for them to come back to you.

Number 9. Be honest, if you have no answers for what people are asking to be honest and tell them that you will come back with it with an answer they want to see that you’re a real person behind they want to trust a person as much as they want to trust a brand, so be honest show yourself as you are and people will get to trust you faster.

And step number 10. Be patient nothing happens overnight. Trust is something you build, little by little ,people will get to trust you if you follow some of these steps and people would like to see that you follow up with everything that you are promising. don’t forget, “say what you mean, mean what you say”

If you want to know more about this and other subjects, follow all the material that we have available in success see you next time

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