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Lead generation

What Are Sales Qualified Leads & How to Recognize Them?

If you’re as much of a The Office fan as I am, then you’ll likely remember a couple of episodes, where the sales staff anxiously awaited the arrival of so-called “sales-qualified leads” (or, more accurately, competed against one another for them). And there was a good reason for... read more

Ania Rubkiewicz and Kasia Kowalska
9 minutes
Dec 19, 2023

How to Engage Website Visitors for Higher Conversions

Close your eyes and think of your website as a physical store. You'd want visitors to walk in and explore, ask questions, and eventually make a purchase. Similarly, the engagement of your website visitors is the key to building lasting connections, driving conversions, and... read more

11 minutes
Nov 24, 2023

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All You Need to Know About Getting Marketing Qualified Leads Right

As a marketer, I know that sometimes it’s hard to decide when a marketing qualified lead should be passed on to sales. Unsurprisingly, it comes down to answering the question: “What is a marketing qualified lead?" and how you can distinguish them from individuals already further... read more

Kasia Kowalska and Ania Rubkiewicz
10 minutes
Nov 10, 2023

Key Strategies for Mastering SaaS Sales

The way software is delivered and consumed has changed drastically. In the old days, you'd sell a software package, and that was it. But in Software as a Service (SaaS), it's all about subscription-based models, where customers pay as they go. This means your role as a SaaS... read more

8 minutes
Oct 20, 2023

What Is a Sales Funnel and How to Build One

Imagine you've successfully piqued the interest of potential customers in your product or service. They've shown curiosity, even enthusiasm, but when it comes to sealing the deal, they hesitate or worse, slip away. Converting that initial spark of interest into actual sales can... read more

10 minutes
Oct 13, 2023

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Modern Sales Tactics That’ll Make Your Results Soar

It's time to toss the old playbook out. The modern sales landscape is less about selling and more about building genuine relationships, understanding needs, and offering real solutions. You'll fall behind quickly if you're still relying on age-old tactics. Adapting to modern... read more

10 minutes
Sep 22, 2023

8 Essential Types of Sales to Build Your Business

Understanding the nuances of sales types is not just a matter of choice — it's a strategic imperative. The sales processes and roles have evolved significantly, reflecting the shifting consumer behaviors, technology advancements, and market demands. Businesses and sales... read more

11 minutes
Sep 1, 2023

Types of Leads: Warm, Cold, and Everything in Between

There are two types of leads in this world — warm and cold — right? Wrong. Just like life isn't black and white, it's the same when it comes to lead generation. Sure, warm and cold leads are the fundamental division, but there's so much more to lead qualification.  What are... read more

11 minutes
Aug 24, 2023

How to Improve Your Sales Cycle to Get More Leads

Can you imagine that companies lose at least $1 trillion annually because of poor sales cycle management? This can be avoided or at least reduced with a clearly defined sales cycle, which should be analyzed and optimized regularly. Not only does it help companies generate more... read more

Ania Rubkiewicz and Kasia Kowalska
14 minutes
Jul 13, 2023

7 Sales Skills That’ll Help Your Team Exceed Its Targets

I asked our sales reps about the skills they consider crucial in their daily work. One of the answers was an outlier, and it only said “Money.” Baffled at first, I thought about all the sales reps and managers I’ve worked with, and I realized that what they ultimately value the... read more

8 minutes
Jun 7, 2023

Blueprint Your Customer: How to Generate Leads in Insurance Industry

Leads. Leads. Leads. Working in any eCommerce, sales or SaaS organization, this is the only word that gets thrown around the company like a stuck record. Not only is generating leads the lifeblood of any organization but converting them means that everyone in your company can... read more

Dave Schneider
8 minutes
Nov 23, 2018