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Social media

7 Steps To Optimize Your Social Media Branded Content

Social media is one of the best ways of promoting your brand, and it’s also the most unique one. By using it effectively, you can share content with your audience and also personally engage with them.  You can also advertise through social media and promote your content to a... read more

6 minutes
Mar 4, 2021

How to Build a Facebook Page for Your Business

Setting up a Facebook page for your business is a good way to start building your online presence and brand recognition. It allows you to show your business to a huge audience. Unless you want to use ads, and you probably don’t have to, but more on that later, you won’t need... read more

8 minutes
Sep 14, 2020

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7 Steps You Need to Take Before You Start Marketing on TikTok

TikTok is getting bigger and bigger, and they have plans for further expansion. After TikTok launched in the United States in August 2018, it wasn’t long before it became the most popular app in the country in October of that year. Later, it turned out that it was the... read more

5 minutes
May 22, 2020

Should You Be Marketing on TikTok?

Just two years ago, it felt like the social media landscape was entrenched, and it wasn’t going to change anytime soon. Instagram and Snapchat have been in the game for nearly a decade now. Facebook and Instagram have been out there even longer. While not as popular, Pinterest... read more

8 minutes
May 8, 2020

What is Dark Social and How Can It Help My Business?

Dark social.  What jumps into your mind when I say those words? If you’re like most of the people in my office, the first thought is that it must mean something related to the dark web. You know, something that is cryptic, secretive, and maybe even borderline illegal. ... read more

7 minutes
Apr 6, 2020

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How Does Influencer Marketing Improve Customer Experience

Let me share something interesting with you. Around 40% of people online use ad blockers. The rest? They’re blind to ads. That means there’s no easy way of reaching your customers. The future of ads looks bleak. It's almost non-existent as more and more people are shutting ads... read more

George Mathew
9 minutes
Dec 6, 2019

Why People Go Public with Their Customer Service Nightmares

Most of us can’t get enough of positive customer service stories, but we can surely learn way more from customers that leave us with fanfare. We all know that bad experiences - especially in a public setting - travel like wildfire, while great experiences take the slow but sure,... read more

Vitaliy Verbenko
8 minutes
May 7, 2019

Inspiring Social Media Campaigns To Drive Your 2019 Marketing

Brands are nothing without a social media presence. None can stand to miss the opportunity to interact and engage with their customers and generate massive profits in turn. 2019 is here to inspire us. Social media campaigns are there to peak the brand’s revenue through creative... read more

8 minutes
May 3, 2019

Social Listening: How Can It Be Effective In Customer Service?

Does social media or the conversations happening around ever sleep? Guess not! According to the New York Times, we spend more than fifty minutes per day on average scrolling through news feeds, chatting with loved ones, posting pictures, liking, commenting and sharing them. Do... read more

Vikash Kumar Chaudhary
8 minutes
Mar 6, 2019

Tips for Providing the Excellent Twitter Customer Service

Social media has changed customer service forever and buyers are benefiting most. But this shift makes the jobs of customer service teams’ harder. They now face the daily challenge of managing social media customer service and meeting ever-growing customer expectations. And... read more

Kasia Perzyńska
9 minutes
Oct 19, 2018

The Complete Facebook Image Sizes and Dimensions Guide

Facebook is the biggest social media platform with a customer base of 2 billion active users. The company is still growing in numbers with changes in every aspect of technology: visual, search, personalization, image processing, and design. Last year, Facebook introduced a new,... read more

Cibin K S
6 minutes
Mar 30, 2018

Can Social Media Help in Retaining Your Customers?

Retaining customers is one of the critical challenges every business face in this day and age. Keeping up with exceptional service, quality and going that extra mile to satisfy your customers have never been as tough as it is now. Balancing between retaining existing customers... read more

Meenakshi Krishnan
9 minutes
Mar 20, 2018

6 Tactics to Affect the Buying Decision Process on Instagram

Wouldn’t it be great if you could sell on Instagram? As one of the fastest-growing communities has rapidly grown to 800 million monthly users, the lucrativeness of using Instagram for eCommerce has increased as well. More and more companies opt for building their businesses on... read more

Hugh Beaulac
10 minutes
Mar 9, 2018

Five Important Questions That Should be Part of a Social Media Audit

If your business doesn’t have a social media presence, odds are you’ve been told that it should. If you are on social media, you’re probably wondering how to maximize the time you spend there. Fortunately, there are some things you can do to evaluate your current efforts, make... read more

Ty Kiisel
6 minutes
Nov 15, 2017