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Best practices

4 Customer-Focused Master Strokes that Winning Companies Get Right
It’s easy to envy great brands for their loyal customer base or their fabulous products. However beneath that sheen of success, we don’t get to see the thousands of hours spent in building businesses that are ready to weather any storm, withstand intense competition, and please... read more

Better Than A Thousand Words: Boost Your Site’s Conversion by Using Images
Does using images on your site really boost conversion? Short answer — YES, it does. But there’s more to this story than meets the eye. For one, it’s not enough to slap pretty pictures on your site if they’re only around for decoration. According to eye-tracking studies by the... read more
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